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In the News

2012

  • December 19 - Financial brands lead in China

    China Mobile, the world's biggest telecoms company, retained its number one position on Interbrand's 2012 Best China Brands report.
    More on WARC
  • December 18 - Interbrand partners with D&AD Student Awards to release competition brief in collaboration with Nissan

    In collaboration with Nissan, Interbrand is challenging students to build a new brand that will represent the car manufacturer's complete line of sustainable vehicles.
    More on The Drum | Popsop
  • December 18 - The Most Unforgettable Ad Campaigns of 2012

    Jez Frampton, Interbrand's Global Chief Executive Officer, weighs in on how P&G and Microsoft used their brand platform to create two of the most memorable advertising campaigns of 2012.
    More on Forbes
  • December 17 - Two Insurers Make List of Top Global Brands

    Mike Rocha, Interbrand's Global Director of Brand Valuation, comments on how AXA and Allianz each earned a spot on the 2012 Best Global Brands report.
    More on Risk & Insurance
  • December 12 - The Big Winner of 2012: South Korea

    Alfred DuPuy, Managing Director of Interbrand Toronto, comments on the rise of South Korean brands in 2012, asserting their superiority in the automotive and tech sectors.
    More on Canadian Business
  • December 9 - Best China Brands 2012

    (VIDEO): HKSTV interviews Stuart Green, CEO of Interbrand Asia-Pacific, on the findings and insights of the 2012 Best China Brands report. (In Chinese)
    More on HKSTV
  • December 7 - Tourism Australia Reveals New Logo via Interbrand

    The new logo features the iconic kangaroo but with a more modern design and vibrant colorful palette reflecting the rich and varied landscape of Australia.
    More on Campaign Brief | Design Week
  • December 6 - Top 20 New Marketing Terms Which Have Gained Popularity in 2012

    Meta-luxury is cited as one of the top new marketing terms of 2012. The term was introduced earlier this year by Interbrand executives Manfredi Ricca and Rebecca Robins in the new book 'Meta-luxury: Brands and the Culture of Excellence.'
    More on POPSOP
  • December 6 - Lincoln Wants to tourch the Airport Limo

    Leslie Butterfield, Interbrand's Global Chief Strategy Officer, discusses Ford's latest effort to reposition the 90-year-old Lincoln brand.
    More BloombergBusinessweek
  • December 5 - New Ideas in Luxury Marketing

    Rebecca Robins, European Director, speaks with Stylus on emerging trends impacting the global luxury sector.
    More on Stylus: New Ideas in Luxury Marketing
  • November 27 - Interbrand Australia brings Bookworld to life

    Interbrand Australia has created a brand proposition for online book retailer Bookworld by bringing to life hundreds of famous characters from fiction.
    More on Design Week | Brand New
  • November 26 - A Tribute to Slowness

    Carolina Suarez reports on Meta-Luxury: Brands and the Culture of Excellence by Manfredi Ricca and Rebecca Robins.
    More on WOBI
  • November 26 - Interbrand, the judges' choice

    Interbrand Australia wins seven awards at the Australian Graphic Design Association Awards held in Melbourne on November 24.
    More on Creative
  • November 21 - Whole Foods Cracked

    Bill Chidley, Senior Vice President of Interbrand Design Forum, shares his insight on Whole Foods Market.
    More on Bloomberg Businessweek
  • November 20 - EUROPEAN STORE DESIGN SUMMIT 2012

    Jez Frampton was invited to speak at the European Store Design Summit 2012 in Wiesbaden on The Future of Retail Store Branding.
    More on Conference Group
  • November 12 - November 12 London Luxury Summit

    Rebecca Robins was invited to speak at the Luxury Marketing Council in London on Meta-luxury.
    More on The Luxury Marketing Council
  • October 25 - Excedrin Factory a Recurring Migraine for Novartis CEO

    Jane Parker, CEO of InterbrandHealth, comments on Excedrin's loyal brand following as its parent company, Novartis, continues to face issues of quality control.
    More on Reuters
  • October 24 - Obama and Romney: A case of identity

    Interbrand New York's Design Director Forest Yong and Associate Director, Verbal Identity, Peter Cenedella give insight into the design of President Obama and Mitt Romney's brands.
    More on Design Week
  • October 19 - What makes a brand iconic?

    InterbrandHealth's executive creative director, R. John Fidelino, looks at some of the company's branding projects from the early '90s.
    More on The directory
  • October 16 - Space Jump is a Giant Leap for Advertisers

    (VIDEO) Graham Hales, CEO of Interbrand London, discusses Red Bull's sponsorship of Flex Baumgartner's space jump and the implications of branded events on building consumer awareness.
    More on CNN
  • October 15 - The Interbrand team grows

    Interbrand Sydney has made four appointments including the arrival of Douglas Nash as strategic director.
    More on Creative
  • October 15 - 2012's Best Global Luxury Brands

    Almost 15% of Interbrand's 2012 Best Global Brands were luxury brands. The Luxury Society spoke with Manfredi Ricca, Managing Director of Interbrand Milan and Rebecca Robins, Interband European Director, to find out what makes these particular brands household names.
    More on Luxury Society
  • October 11 - Brands and the culture of Excellence

    Meta-luxury: Brands and the Culture of Excellence by Interbrand's Rebecca Robins and Manfredi Ricca receives a stellar review in Harvard Business Review Italia. (In Italian)
    More on Harvard Business Review
  • October 10 - Tips for an ideal Fashion Library

    Meta-luxury by Manfredi Ricca, Managing Director of Interbrand Milan and Rebecca Robins, Interbrand European Director, takes first spot on Petits Luxes' selected reading list: Tips for an Ideal Fashion Library.
    More on Petits Luxes
  • October 10 - Water to rebrand to Interbrand India by January 2013

    Along with the announcement, Interbrand released its 13th annual Best Global Brands report on the morning of 9 October 2012, within the premises of the Bombay Stock Exchange.
    More on Campaign India
  • October 9 - Interbrand to launch India editon early next year

    Come January 2013, Interbrand will strengthen its presence in India.
    More on The Economic Times
  • October 9 - Most valuable global car brands named

    Twelve car companies have made it into Interbrand's 100 Best Global Brands 2012 and Toyota tops the list in tenth place, closely followed by Mercedes in 11th place and BMW in 12th.
    More on Independent Online
  • October 9 - Goldman Sachs has lost the connect: Jez Frampton, Interbrand

    The Economic Times spoke with Jez Frampton, Global CEO of Interbrand, on what it takes to get to the top of the Best Global Brands report.
    More on The Economic Times
  • October 8 - 10 Brands Losing the Most Value

    While some of the biggest brands - including Amazon, Samsung and Oracle have grown their value by more than 20% since last year's Best Global Brands report, others have fallen precipitously.
    More on 24/7 Wall St
  • October 5 - Agency rebrandings reflect changing marketing world

    Josh Feldmeth, CEO of Interbrand New York, comments on the number of PR agencies that have rebranded in the past year.
    More on PRWeek
  • October 4 - The Top 100 Global Brands: How Does Your Automaker Rank

    Thirteen auto brands are included on this year's top 100 Best Global Brands report. This year the auto industry payed more attention to the emotional connection that consumers have with their cars.
    More on The Car Connection
  • October 3 - Interbrand Releases Best Global Brands List

    A slew of luxury brands have risen up the rankings on Interbrand's Best Global Brands report for 2012.
    More on WWD.com
  • October 3 - Zara Increases Brand Value 18%

    Spanish retailer Zara ranks amongst the 40 international brands on Interbrand's 2012 Best Global Brands report. (In Spanish).
    More on Cinco Días
  • October 3 - Report of the World's Most Valuable Brands

    (VIDEO) Interbrand reveals the world's 100 most valuable brands. Coca-Cola is named number one, while top rival Pepsi is #22. (In Russian)
    More on Vesti-24
  • October 3 - Samsung breaks into top 10 list on Interbrand's annual global rankings

    Samsung's brand value has shot up 40 percent over the past year, propelling the brand into the top 10 list for the first time, at No. 9 in Interbrand's annual Best Global Brands report.
    More on Campaign Asia-Pacific
  • October 3 - Facebook No. 69 on Interbrand 2012 Best Global Brand Study

    In the 2012 Best Global Brands report, Facebook beat well-loved brands like Tiffany & Co., Burberry, and Starbucks.
    More on MediaPost
  • October 3 - Apple is Now the Second Most Valuable Brand in the World

    The value of Apple’s brand increased by 129% in the past year, from about $33 billion in 2011 to $76 billion this year, according to Interbrand’s 2012 Best Global Brands report.
    More on Mashable
  • October 2 - BlackBerry's Brand Value Takes A Hit

    BlackBerry has lost a staggering 39 per cent of its brand value, according to Interbrand’s calculations, and it has fallen to No. 93 on the global list of the 100 most valuable brands, from No. 56.
  • October 2 - Interbrand Reveals Top 100 Global Brands in 2012

    Compared to the results of previous year, the companies that made the biggest leap are Apple (+129%), Amazon (+46%), Samsung (+40%) and Oracle (+28%).
    More on Branding Magazine
  • October 2 - Zara and Santander among the 100 Best Global Brands

    The fashion company Zara and the Santander group are the only two Spanish brands that appear on Interbrand's 2012 Best Global Brands report. (In Spanish)
    More on Expansión
  • October 2 - Coca-Coca is number one

    Interbrand publishes its 13th annual Best Global Brands report. Coca-Cola retains the top spot; Russian brands fail to make ranking. (In Russian)
    More on Kommersant
  • October 2 - Tech Companies Rise in Brand Value, But Coca-Cola's Still Top

    Apple has become one of the world's most valued brands, following stellar sales in both developed and emerging markets last year.
    More on Huffington Post UK
  • October 2 - Coca-Cola Tops Interbrand's 100 'Best' Brands

    Coca-Cola has retained the top spot on Interbrand's 100 Best Global Brands in a list dominated by technology brands.
    More on Marketing Week
  • October 2 - Technology Accounts for Half of top 20 Global Brands

    Technology companies, headed by Apple, the world's most valuable technology company, account for half of the top 20 global brands in Interbrand's 2012 Best Global Brands report.
    More on International Business Times
  • October 2 - Apple and Samsung on the rise in Best Global Brands ranking

    Coca-Cola has held on to its number one spot in Interbrand's Best Global Brands 2012 survey, with Apple rising to second place.
    More on Design Week
  • October 2 - Interbrand Unveils '100 Best Global Brands'

    (VIDEO) Jez Frampton, CEO of Interbrand, discusses how companies make an impression and money through branding.
    More on CNBC
  • October 2 - Coke Beats Apple in the World's Top 5 Brands

    (VIDEO) Interbrand Global CEO Jez Frampton discusses the 2012 Best Global Brands report with Josh Lipton on Bloomberg Television "Bottom Line."
    More on Bloomberg
  • October 1 - List of Global Brands Keeps Coke on Top, and Apple Jumps Up

    The 13th annual report from Interbrand ranks the 100 most valuable brands from around the world.
    More on The New York Times
  • October 1 - Jebel Ali becomes JA Resorts & Hotels in Dubai

    Interbrand were appointed to assist with re-branding process of Dubai-based Jebel Ali International Hotels.
    More on Breaking Travel News
  • October 1 - Interbrand CEO to talk at Cambridge marketing conference

    London CEO, Graham Hales will give the first presentation at Cambridge's inaugural 'Another Marketing Conference' on October 18, 2012.
    More on Cabume
  • September 16 - You don't know what you've got 'til it's gone

    Andy Payne, Interbrand's Global Chief Creative Officer, discusses the role of font and typography in building a brand's identity.
    More on The Drum
  • September 7 - State of Industry Report

    Interbrand Design Forum examines the retail sector in its annual State of the Industry Report.
    More on Chain Store Age
  • September 7 - Words of advice from the brand man

    Stuart Green, president of Interbrand's Asia Pacific operation, discusses how building a brand is a long and continuous process.
    More on China Daily
  • September 5 - Hoping to Harness the Buzz

    Rebecca Robins, European director of Interbrand and coauthor of "Meta-luxury: Brands and the Culture of Excellence" discusses the halo effect of the 2012 London Olympic Games and the Queen's Diamond Jubliee on Britain's fashion industry.
    More on WWD
  • September 4 - Excedrin and Tylenol Suffer Recall Headache

    Jane Parker, CEO of InterbrandHealth, discusses Novartis and J&J's effort to win back consumer confidence in their pain-reliever brands.
    More on Adweek
  • September 2 - More than just a logo

    Cassidy Morgan, Interbrand's CEO for Central and Eastern Europe provides the final word on airport brands.
    More on Airport World
  • August 31 - Advertising Week Social Club: Amazing Women Series

    Kelly Gall, Global CFO/COO of Interbrand, in conversation with Advertising Week Social Club about her personal career path and the future of women in advertising, branding, marketing, and communication.
    More on Advertising Week Social Club Blog
  • August 30 - The rise of social media in Africa

    Interbrand Sampson Chairman Jeremy Sampson was invited to be on the panel of "The Rise of Social Media in Africa and How it is Shaping Companies' Business Models, facilitated by Frontier Advisory.
    More on bizcommunity.com
  • August 18 - When Cadbury Becomes Mondelez International

    Graham Hales, CEO, Interbrand London, and Interbrand Water's Ashish discuss Kraft snacks becoming Mondelez.
    More on Business Outlook
  • August 15 - Burberry solidifies brand image via weather-focused mobile, social efforts

    Rebecca Robins, Interbrand European Director and co-author of the new book 'Meta-luxury' comments on Burberry's first weather-themed campaign that comprises an application, sponsorship, out-of-home ads and social media.
    More on Luxury Daily
  • August 14 - Digital should ultimately feed citizenship agenda

    Graham Hales, CEO, Interbrand London, in an exclusive chat with Amit Bapna of The Economic Times.
    More on The Economic Times
  • August 14 - The corporate Olympic champions

    Graham Hales, CEO, Interbrand London, weighs in on the top brand sponsors of the 2012 Olympic games.
    More on BBC News
  • August 13 - Meta-luxury: protecting the brand

    The book Meta-luxury: Brands and the Culture of Excellence by Interbrand executives Manfredi Ricca and Rebecca Robins explores a new space within luxury.
    More on WGSN
  • August 8 - Interbrand rebrands Cancer Research UK

    The charity, which is the biggest of its kind globally, says it has been prompted to rebrand by its desire to increase scientific research through fundraising growth.
    More on Design Week
  • July 18 - How long is a piece of string?

    Measuring brand equity is essential to improve return on investment but what should you measure? Graham Hales, chief Executive of Interbrand London discusses Interbrand's brand value methodology based on financial performance, the role of brand in the purchase decision process and brand strength.
    More on Times Raconteur
  • July 16 - Water Interbrand makes a steady start

    in its first three months of operations, Interbrand Water has posted an encouraging start in the quarter ended in June.
    More on Indiantelevision.com
  • July 11 - Mining for talent worldwide

    Wonder what it's like to be a global chief talent officer? Interbrand's David Santos shares insights with Hispanic Executive.
    More on Hispanic Executive
  • July 9 - Interbrand Wins Pitch for Munich Airport

    Nina Oswald, Managing Director of Interbrand Cologne, comments on the future brand development and direction of Munich Airport. (In German)
    More on W&V
  • June 30 - Getting the true essence of branding

    Jonathan Bernstein, Director of Client Services of Interbrand Singapore shares his thoughts on why it's imperative to invest in a brand.
    More on Malaysia Star
  • June 29 - The L-Word Redefined: New Book Argues the Case for ‘Luxury Beyond Luxury’

    What is it that distinguishes true luxury today and have we become immune to the integrity of absolute luxury? Interbrand authors Manfredi Ricca and Rebecca Robins explain in their exclusive interview with b. on brand.
    More on b.on brand
  • June 28 - Toyota Tops in Green

    The automaker has gotten the nod as the "greenest" company in Interbrand's 2012 Best Global Green Brands report.
    More on MediaPost
  • June 27 - Toyota named 'Best Global Green Brand

    The auto industry featured prominently in Interbrand’s 2012 “Best Global Green Brand” report, with three car manufacturers ranking among the top five eco-friendly companies.
    More on New York Daily News
  • June 27 - Book excerpt: Meta-luxury: Brands and the Culture of Excellence

    Read chapter two of Meta-luxury by Interbrand's Manfredi Ricca and Rebecca Robins' - 'defining Meta-luxury.'
    More on Luxury Daily
  • June 26 - Toyota, Johnson & Johnson, Honda Top Global Green Brands Ranking

    Toyota, Johnson & Johnson, Honda, Volkswagon and Hewlett-Packard top Interbrand's 2nd annual Best Global Green Brands report.
    More on Environmental Leader
  • June 26 - Luxury Beyond Luxury

    Branding Magazine reviews Meta-luxury by Interbrand directors Manfredi Ricca and Rebecca Robins.
    More on Branding Magazine
  • June 19 - Speed read - Meta-luxury: Brands and the culture of excellence

    Brian Carruthers of WARC reviews the key takeaway points and themes of Meta-luxury.
    More on WARC
  • June 7 - The Best Canadian Brands

    VIDEO: What are the most valuable brands in Canada? Alfred DuPuy, Managing Director of Interbrand Canada, talks to BNN and reveals the most valuable brands in Canada.
    More on BNN
  • June 7 - TD tops Interbrand’s 2012 Best Canadian Brands list

    TD Bank moved from runner up to top spot on Interbrand‘s latest ranking of the 25 most valuable brands in Canada. More on Marketing Magazine
  • June 6 - Canada’s strongest brand: Banks? Blackberry? Wrong

    Canada's banking sector wins international recognition and Lululemon is named as the country's fastest-growing brand on Interbrand's 2012 Best Canadian Brands report.
    More on The Globe and Mail
  • June 6 - Book Review - Meta-luxury: Brands and the Culture of Excellence

    The Journal of Brand Management praises 'Meta-luxury' by Interbrand's Manfredi Ricca and Rebecca Robins as "inescapable reading for all those involved within the fascinating and magical world of luxury brands."
    More on The Journal of Brand Management
  • June 3 - Mix of science and creativity

    Manfredi Ricca, Managing Director of Interbrand Milan and the coauthor of Meta-luxury: Brands the Culture of Excellence discusses recent brand design and strategy work from Interbrand Milan, including the evaluation of the Pirelli brand and logo design for Juventus and Shakhtar. (In Italian)
    More on Repubblica
  • May 31 - RIM's Next Move

    To asses whether or not industry experts think that RIM's move to focus more on enterprise solutions than on hardware will succeed, Marketing News spoke with Nirm Shanbhag, managing director of Interbrand San Francisco. This article was published in the May 31, 2012, issue of Marketing News, the flagship publication of the American Marketing Association.
    More on RIMs Next Move
  • May 30 - Kellogg's rolls out new global branding with Interbrand

    Kellogg’s is launching new global branding, created by Interbrand in collaboration with the Kellogg’s marketing team.
    More on Design Week
  • May 17 - Freeing Ford's Logo from Debtors' Prison

    Leslie Butterfield, Interbrand's global chief strategy officer, comments on the potential of Ford reclaiming the rights to its trademark, which was part of the collateral for $23 billion in loans.
    More on Businessweek
  • May 15 - Interbrand Rebrands NYSE Euronext

    Interbrand has created a new identity for NYSE Euronext, the body that operates the New York Stock Exchange and other markets.
    More on Design Week | Dexigner
  • May 15 - Raising the Bars

    NYSE Euronext introduced a new identity designed by Interbrand.
    More on Brand New
  • May 10 - Kellogg's Completes Major Brand Overhaul

    Interbrand informed the changes across the Kellogg's portfolio, including creating the new brand strategy and identity system.
    More on Forbes
  • May 4 - Living brands - what are these creatures and why don't we have more of them

    Gion-Men Kruegel-Hanna, executive creative director, discusses the ever-evolving idea of 'living brands' and how to create them.
    More on Design Week
  • May 3 - Interbrand to build digital branding in India

    Close on the heels of strengthening its India presence through Water Strategic Branding and Design, Interbrand is focusing on the next big opportunity in the branding space - digital.
    More on Network2Media
  • May 1 - Rebranding Luxury

    What does luxury mean now? Stylus spoke to Rebecca Robins, European Director and co-author of the new book Meta-Luxury: Brands and the Culture of Excellence.
    Shared courtesy of Stylus
  • April 24 - MTV announces agenda for Youth Marketing Forum

    Simon Smith, Digital Director of Interbrand Europe is a confirmed speaker at MTV's upcoming Youth Marketing Forum 2012.
    More on Best Media Info
  • April 16 - The music festival becomes an incubator

    Marketers like Heineken, T-Mobile and Hyundai are using the crowds and social media traffic at music festivals like Coachella to test out new types of brand advertising.
    More on Fortune
  • April 12 - Introducing Meta-luxury

    Vanessa Friedman of the Financial Times reviews 'Meta-luxury: Brands and the Culture of Excellence,' a new book from two of Interbrand's leading brand experts.
    More on the Financial Times
  • April 6 - Tesco's everday value

    Graham Hales, CEO of Interbrand London comments on Tesco refreshing its 20-year-old Value sub-brand.
    More on Umbrella of Thoughts
  • April 4 - Espaço Itaú de Cinema

    Gil Bottari, Senior Designer of Interbrand São Paulo, discusses the strategy and visual identity work behind the rebrand of Espaço Itaú de Cinema, a traditional arts centre and cinema and one of Brazil's cultural keepsakes.
    More on Identity Designed
  • April 2 - Interbrand Creates New Global Positioning for Ricoh

    Interbrand has worked on the positioning of global technology company Ricoh, which has a new identity set with the tagline: imagine. change.
    More on Design Week
  • March 28 - Interbrand Sydney triumphs at global awards show for New Theatre work

    Interbrand Sydney has walked away with top honours at a global awards show in the US for its work for New Theatre.
    More on mUmBRELLA
  • March 22 - BlackBerry Loses to Apple in Home Market

    Alfred DuPuy, Managing Director of Interbrand Toronto comments on BlackBerry, one of the biggest consumer brands to emerge from Canada, loss of domestic preeminence to Apple's iPhone.
    More on Bloomberg Businessweek
  • March 22 - Interbrand Australia Rebrands Queensland Art Gallery

    Interbrand's Australia office has created new branding for the Queensland Art Gallery, uniting the Queensland Art Gallery (QAG) and Gallery of Modern (GOMA) into a single QAGOMA brand for the first time.
    More on Design Week
  • March 22 - Kraft Foods' Name Change Seen as a 'Clever Idea'

    Jez Frampton, global chief executive officer of Interbrand, talks about Kraft Foods Inc.'s name change to Mondelez.
    More on Bloomberg
  • March 12 - Why We Love Brands Like They're Friends: 3 Questions with Interbrand

    Jeff Mancini, Senior Director of Interbrand New York, discusses social media's role in building brand loyalty and advocacy in the digital age. 
    More on Forbes
  • March 7 - Walmart, Target, The Home Depot Top Interbrand’s List Of Best Retail Brands For 2012

    Walmart, Target and The Home Depot are the three most valuable brands for 2012, according to the "Best Retail Brands 2012" report from Interbrand.
    More on Retail Touch Points
  • March 2 - Deloitte Wins Two Management Consulting Awards

    AIG and Interbrand Recognized for Outstanding Work with Deloitte. In the Corporate Social Responsibility category, Deloitte professionals helped Interbrand extend its existing annual Best Global Brands ranking with the development of an extensive new ranking methodology on environmental sustainability performance for its Best Global Green Brands list which launched in 2011.
    More on MarketWatch
  • March 1 - “One of the things we want to concentrate on now with Water is to build a strong local team”

    Jez Frampton, Interbrand Global Chief Executive Officer, explains the new arrangement of 'Water' becoming part of the Interbrand network.
    More on Campaign India
  • February 23 - Interbrand Releases 2012 Best Retail Brands

    Interbrand, the world's leading brand consultancy has released its 2nd annual global report dedicated to the retail sector. The Best Retail Brands report ranks the top 50 U.S. retail brands by brand value, as well as the top retail brands from the U.K., France, Germany, Spain, and the Asia Pacific region.
    More on Popsop
  • February 23 - Walmart remains world's most valuable brand, but e-tailers show biggest growth

    According to Interbrand's 'Best Retail Brands' 2012 report, Walmart's value fell by 2% and Target's increased by 1%, while Amazon and eBay saw growth of 32% and 16% respectively.
    More on Econsultancy
  • February 22 - Jez Frampton's Japan's Best Global Brands Speech

    Global brand consultant Interbrand has released “Japan’s Best Global Brands 2012,” its fourth annual ranking of the value of Japanese brands against a global standard. Watch/read Jez Frampton's speech from the Imperial Hotel, Tokyo.
    Watch Jez's speech here

  • February 22 - Woolsworths most valuable retail brand in Asia Pacific

    Woolsworths tops Interbrand's 2012 'Best Retail Brands Report' in Asia Pacific, with a brand value of US $4.2 billion.
    More on Marketing magazine
  • February 16 - Japanese brands rise in value

    Leading Japanese brands including Toyota, Honda and Canon rose in value during the last year despite the manifold challenges that faced the country on Interbrand's "Japan's Best Global Brands 2012."
    More on Warc
  • February 6 - Interbrand refreshes New Theatre

    To celebrate the 80th birthday of New Theatre in Newtown, Australia Interbrand has rebranded the independent theatre’s identity.
    More on B&T  | Campaign Brief
  • February 2 - Michael Hill Heads Stateside for new agency

    Brisbane-based jewelery brand Michael Hill has awarded its brand strategy account to Interbrand's retail arm, Interbrand Design Forum following a 14 week pitch process with both local and American agencies.
    More on B&T
  • January 31 - Interbrand rebrands Chantal Manning-Knight

    Interbrand Sydney has rebranded Chantal Manning-Knight launching a new business identity for the creative recruitment specialist.
    More on Creative | More on mUmBRELLA
  • January 24 - Starbucks Turns to Happy Hour to Bring in More Traffic

    Bringing happy hour to Starbucks Corp. may be easier said than done. Bill Chidley, Interbrand  Food and Beverage Sector expert, discusses Starbucks latest approach of luring non-coffee drinkers into its stores.
    More on Bloomberg BusinessWeek
  • January 11 - Building Employee Loyalty in the Branding and Design Industry: the US Experience

    Ronny Beck, Executive Director, discusses the situation with employment in the US, specifically, in the creative industries, suggesting five steps to build employee loyalty and retention.
    More on POPSOP
  • January 10 - Reinventing Lincoln

    As the new Lincoln MKZ hits the market, Leslie Butterfield, Interbrand's Chief Strategy Officer, comments on how its design can help to reinvent the iconic American brand.
    More on Businessweek
  • January 5 - Jaeger-LeCoultre pairs with Mad Men TV series for limited-edition timepiece

    Manfredi Ricca, Interbrand luxury sector expert, comments on Jaeger-LeCoultre's limited edition "Mad about Reverso" collection, inspired by the hit television series "Mad Men."
    More on Luxury Daily
  • January 3 - Innovations: Beverages as lifestyle brands

    Creative Director Jamey Wagner and Associate Creative Director Steve Leder of Interbrand Cincinnati discuss how beverage brands have leveraged the power of lifestyle branding to appeal to consumers.
    More on FoodBev Magazine