News Room

Leading the dialogue and debate on brands



Previous Years

Global Media & Corporate Inquiries

Lindsay Beltzer
Senior Associate,
Global Marketing & Communications
+1 212 798-7786


Have a question or inquiry about Interbrand or managing your brand? Please fill out our 
Contact Us Form.

Interbrand on Facebook Intebrand on Linked In Interbrand on Twitter RSS

What our clients say about us

Watch the video on YouTube

In the News


  • December 29 - Trump Evokes Doubt of Fading Apprentice with Newest Link to Golf as Brand

    Donald Trump, the real estate developer turned TV personality, is betting his name will boost the value of his golf courses even as the premium for the brand declines on condo properties and ratings slide on his show, "The Apprentice."
    More on Bloomberg
  • December 23 - In a Wiki world green washing is not forgiven

    As corporate responsibility becomes a new challenge for brand management, how are companies investing in the area and doing good for society? (In Spanish).
    More on
  • December 20 - 2010: The Year that Was

    As we head into 2011, Bruce Dybvad of Interbrand Design Forum and Interbrand Cincinnati reflects on how technology impacted the world of retail design over the last twelve months.
    More on Retail Focus
  • December 16 - Electric car names: Why an Ampera or a Leaf?

    With a surge of electric cars entering the US and UK, what's behind the exotic names of these new futuristic vehicles?
    More on BBC News
  • December 15 - Interbrand Gathers for Change Worldwide

    On December 1st Interbrand launched Gather for Change, part social media campaign, part viral experiment. Anyone who visits in December has the opportunity to nominate a non-profit organization that helps to bring about positive change in the world.
    More on Cause Integration
  • December 13 - Names are Changing

    Kommersant, the number one financial magazine of Russia and the exclusive media partner of Interbrand's Best Russian Brands features insights from the 2010 ranking and an interview with the ranking leader, MTS. (In Russian)
    More on Kommersant
  • December 13 - The Forty Most Valuable Russian Brands

    VIDEO: NTV, one of the most popular Russian TV channels discusses the rise and fall of Russian's most valuable brands. To determine the value of Russia's strongest brands, Interbrand takes into account multiple aspects. To be considered for inclusion in the rankings, a brand must be produced in and for Russia and be widely present across the country. It must be market-facing and must publicly disclose financial and marketing information. (In Russian)
    More on NTV
  • December 13 - Interbrand Ranks 100 Best Russian Brands

    Interbrand in cooperation with the Kommersant DENGI weekly, announces the publication of its annual Best Russian Brands. Those who took a chance and invested even more heavily in their brands ended up coming out ahead. MTS rose to the top of this year's ranking, pushing the former leader Beeline into the second position.
    More on (In Russian) | POPSOP | Vedomosti. ru (In Russian)
  • December 7 - Interbrand's Brand Valuation Method Receives Certification

    The Interbrand Brand Valuation method for assessing the financial value of brands has become the first system of its kind to be certified by the International Standards Organization.
    More on Design Week

    Interbrand gains an edge over competitors as the first brand consultancy in the world to achieve certification from the International Standards Organization for its brand valuation methodology. (In German)
    More on Horizont
  • December 2 - Social Media in Marketing

    (VIDEO) Jez Frampton, Global CEO of Interbrand discusses with the benefits of using social media in branding and marketing.
    More on CNBC
  • November 29 - Is Integrating a Brand Management Strategy Right for you and your Business?

    Andrea Sullivan, Executive Director of Interbrand New York sits down with Nadia Ibanez of Business Review USA to discuss how companies of every size can convert a brand strategy into something meaningful for customers.
    More on Business Review USA
  • November 26 - Do mention the war

    After 44 years, there is no sign of waning enthusiasm on the part of South Africa's most experienced brander.
    More on Financial Mail
  • November 24 - Luxury Toy Cars to Help Brand the Big Ones

    Audi, Mercedes-Benz, and BMW are competing with posh push cars for kids that target Europe's next generation of drivers.
    More on Bloomberg Businessweek
  • November 23 - A Luxury Leader Shies From an Unwelcome Suitor

    In the world of luxury brands, Hermès International has cultivated an image of purity by remaining true to its roots. Manfredi Ricca, managing director of Interbrand Milan discusses how the brand has preserved its heritage and thrived over the years.
    More on The New York Times
  • November 23 - Not only the painter. The Modigliani brand is worth 28 million euros

    Interbrand's brand valuation of Italian painter and sculptor, Amedo Modigliani rejuvenates the artist's unique legacy. Commissioned by the Modigliani Institut, Interbrand's study reveals how brands can be the key to building a sustainable economy of culture. (In Italian) 
    More on Il Sole 24 ORE
  • November 18 - Chiquita's new salad wash creates big market splash

    Is Chiquita's new produce-washing technology providing a competitive edge or just making competitors edgy? Scott Lucas, Executive Director of Interbrand Cincinnati discusses how safety features and packaging innovations can help products stand out on store shelves and in the minds of consumers.
    More on Cincinnati Business Courier
  • November 15 - Porter Novelli Unveils New Global Brand Identity

    Public Relations leader Porter Novelli launches a new global brand identity created by Interbrand.
    More on PRNewswire
  • November 12 - Stand by your woman

    What makes sponsors flock to one successful female athlete, and recoil from another? Interbrand's Tom Zara contends it's a matter of compatibility and relevance with the brand.
    More on Populous Magazine
  • November 12 - Interbrand's Creative Recruiting

    Interbrand's innovative employee recruiting strategy helps to keep top creative talent in Cincinnati.
    More on Cincinnati Business Courier
  • November 9 - How to impress an art director

    Andy Payne, Global Executive Creative Director shares his insights on how to make it as a designer in Computer Arts' "40 Essential Tips."
    More on Computer Arts
  • November 5 - Project Focus: Piaget

    Nestled between Marcus Watches and Bulgari on London's exclusive New Bond Street is Swiss luxury watchmaker and jeweller Piaget's new flagship boutique. Designed by Interbrand, this new store is the first stand-alone boutique for Piaget, which is also home to the brand's UK headquarters.
    More on Retail Focus
  • November 5 - Pirelli to put €1.9bn into core tyre business

    Pirelli, the Italian tyre maker, says it plans to invest €1.9bn ($2.7bn) over the next five years in its core tyre business, focusing on premium range production and emerging markets. Interbrand, has valued the Pirelli brand at €1.8bn.
    More on Financial Times | More on La Stampa | More on Corriere della Sera (In Italian)
  • October 31 - Coca-Cola Co. Outlook Strong after big acquisition

    The soft drink maker is in excellent financial shape despite taking on billions in debt when it bought its bottling affiliate.
    More on The Los Angeles Times
  • October 26 - Time is ripe for local brands to go global

    Jeremy Sampson, Chairman of Interbrand Sampson discusses how brands of developing countries can make Interbrand's ranking of the 100 Best Global Brands if they read and adapt quickly to market changes.
    More on BusinessDay
  • October 20 - A Fresh Coat of Brand for Glidden Professional Paint

    Less than one year after the high-performing packaging redesign for Glidden consumer paints, Glidden Professional paint is also sporting a fresh brand position and packaging system by Interbrand.
    More on Packaging Design Magazine
  • October 18 - Procter & Gamble Recognizes Interbrand as a Top-Performing Global Partner

    Interbrand, the leading brand consulting firm, was recognized by The Procter & Gamble Company as a top-performing external business partner during an awards ceremony held October 7, 2010 at the P&G Supplier and Agency Summit in Cincinnati, Ohio.
    “Interbrand is honored to be a recipient of the 2010 P&G Corporate Supplier Excellence Award,” said Interbrand Global CEO Jez Frampton. “The accolade is a reflection of Interbrand’s global commitment to P&G, and a profound acknowledgement of our engagement and excellence with a long-term and collaborative partner.”
    Interbrand works with Procter & Gamble brands across beauty, healthcare, family care and pet care. To learn more about P&G's Corporate Supplier Excellence Award, please visit P&G
  • October 18 - Employees must be engaged to deliever on brand experience

    Jez Frampton, Interbrand's Global CEO talks to Campaign India on the 2010 Best Global Brands rankings and what these rankings imply for the brands in question.
    More on Campaign India
  • October 11 - No Indian Brand Has Enough Scale

    Jez Frampton, Interbrand Global CEO, explains why Indian brands have failed to make it to the '100 Best Global Brands.' ranking.
    More on Business Standard
  • October 11 - OSIM Rebrands to Inspire

    OSIM, celebrated its 30th anniversary with the unveiling of a new look for the brand in preparation for its next phase of growth.
    More on Marketing-Interactive
  • October 10 - Kodak Updates Image with Hip-Hop Style

    Will Eastman Kodak Co.'s striking change of tone in its new advertising campaign, 'So Kodak' spur consumer backlash?
    More on The Wall Street Journal
  • October 6 - Interbrand puts its heart into Mini

    Interbrand New Zealand wins 'I wrapped it may way' Mini design competition. Inspired by the Heart Children New Zealand charity, the winning design conveys how the organization supports all New Zealand children born with heart disease from birth and throughout their lives.
    More on StopPress Magazine
  • October 5 - Managing the Risks of a Packaging Change: Eight O'Clock Coffee

    Scott Lucas, Executive Director of Interbrand Cincinnati discusses the impact of Eight O'Clock Coffee revamping its iconic package after 151 years.
    More on PROMO
  • September 27 - Hitting 30 but not slowing down

    OSIM, the leading supplier of massage chairs and lifestyle products, commissioned Interbrand to redefine its corporate brand strategy and strengthen its brand awareness globally. OSIM CEO Ron Sim discusses the company's successful 30-year history and his plans for the next 30 and beyond.
    More on Channel NewsAsia
  • September 24 - How Chinese Brands will rise in the west

    Chinese brands are often still competing on price and technology, and have not professionalized brand building. However, we will see more Chinese brands expand in the West, and leverage Chinese values including aesthetic values. (In Dutch)
    More on Dutch Business Radio
  • September 23 - Branding Thailand

    VIDEO: According to Managing Director of Interbrand Singapore, Julian Barrans, Thailand's service sector accounts for 45% of its economy and this is something the government needs to continue to play up. He discusses Thailand's brand image, with CNBC's Karen Tso & Martin Soong.
    More on
  • September 21 - Interbrand Ranks 100 Best Global Brands

    Coca-Cola Retains the number one spot, Google Gains on Microsoft, while HP enters the top 10.
    More on The Standard
  • September 21 - Mexico's Corona Breaks into top 100 brands

    Placed at number 85, ahead of Ferrari, Heineken and Harley-Davidson, it is the first Latin American brand to have made the list.
    More on Financial Times
  • September 20 - Interbrand Launches TVC for Alzheimer's Australia

    Interbrand and Alzheimer's Australia launches "There's a Difference" campaign to raise awareness of Alzheimer's disease.
    More on Australian Creative
  • September 18 - Most Valuable Global Brand: Coca-Cola

    Coca-Cola ranked number one on Interbrand's 2010 Best Global Brands. Italian luxury brands Gucci, Ferrari, and Armani see growth in brand value.  (In Italian)
    More on il Giornale
  • September 18 - Technology Sector Wins in Best Global Brands Ranking

    Manfredi Ricca, managing director of Interbrand Milan discusses the rise and fall of the 2010 Best Global Brands and the trends that have impacted the automotive and finance industries. (In Italian)
    More on La Repubblica
  • September 17 - The world crowns corona

    Grupo Modelo's Corona enters Interbrand's 2010 Best Global Brands study at number 85, becoming the first Latin American brand to join Interbrand' annual ranking. 
    More on CNN Expansión
  • September 17 - Le Sorprese Nella Classifica Interbrand Dei Marchi Globali Con Maggior Valore

    Prima o dopo la crisi il menu non cambia: hamburger McDonald's nel piatto e Coca-Cola nel bichiere. (In Italian)
    More on IlMondo
  • September 17 - Corona becomes one of the top 100 best global brands

    (AUDIO) Corona joins Interbrand's 2010 Best Global Brands. In the 85th position with a total value of $3, 847 million dollars, it marks the first time a Latin American brand joins the annual ranking. (In Spanish)
    More on Imagen Empresarial
  • September 17 - Corona Joins Interbrand's top 100 brands

    The beer brand Corona enters Interbrand's top 100 Best Global Brands 2010 ranking. At number 85, the Grupo Modelo brand is the first Mexican brand to make it on to the list, topping Starbucks, Heineken, Nivea, and Ferrari. (In Spanish)
    More on El Financiero
  • September 17 - Frampton Calls Coca-Cola 'Remarkably Consistent' Brand

    VIDEO: Jez Frampton, CEO of Interbrand, talks with Bloomberg News about the 2010 100 "Best Global Brands."
    More on Bloomberg News
  • September 17 - Google Increases Brand Value Once Again

    The leading group of Interbrand's 100 most valuable brands remains nearly unchanged. The biggest risers of the year are Apple and Google, with an increase of brand value by 37 and 36 percent respectively. Among German brands, automotive brands are predominant. (In German)
    More on Absatzwirtschaft
  • September 17 - Coca-Cola is always the Best Global Brand

    The article discusses Coca-Cola's reigning brand and the raisers, fallers and new entrants to the Best Global Brands table. Milan's Manfredi Ricca discusses opportunities for brands in the digital era. (In Italian)
    More on GDOWEEK | More on Libero-News
  • September 16 - Interbrand Lists The Top 100 Global Brands

    VIDEO: Of all the brands in the world, which is the best?
    More on Nightly Business Report
  • September 16 - Germany's and Switzerland's Most Valuable Brands

    Following the United States, Germany has the greatest number of the most valuable brands on Interbrand's 2010 'Best Global Brands." The most valuable German brand is Mercedes and the most valuable Swiss brand is Nescafé. (In German)
    More on Bild Zeitung
  • September 16 - Google and Apple See Growth in Brand Value

    Interbrand's "Best Global Brands" ranking consists of mostly American brands. The second most important nation is Germany, as brands from the technology sector increasingly gain more value. (In German)
    More on Frankfurter Allgemeine Zeitung | More on Horizont | More on Spiegel
  • September 16 - Coca-Cola - Even the Best brand on web

    Coca-Cola recognizes the importance of engaging consumers via social media. Interbrand's 2010 "Best Global Brands" observes how brands are leveraging social media to build brand value. (In German)
    More on Handelsblatt
  • September 16 - 3M among top 100 global brands

    3M Co. cracked Interbrand's annual ranking of the 100 "Best Global Brands, coming in at No. 90. The Maplewood-based manufacturer, famous for products like Post-It Notes and Scotch tape, has a brand value of nearly $3.59 billion.
    More on Minneapolis/St.Paul Business Journal
  • September 16 - Are brands recovering from the financial crisis?

    After falling more than four percent in 2009, the world's most valuable brands seem to be making a recovery. According to Walter Brecht, Chief Executive Officer of Interbrand Cologne, transparency and reliability are currently the most important factors within brand valuation. (In German)
    More on Handelsblatt 
  • September 16 - Apple fastest growing brand

    Apple’s brand value is the fastest growing in the world, helped by constant buzz surrounding new products such as the iPad and iPhone 4, according to Interbrand’s 2010 brand ranking.
    More on Toronto Sun
  • September 16 - Hyundai, Corona Hit Big on On Interbrand's List

    A handful of top marketers from brands that made the grade or improved their standing on Interbrand's yearly list of top 100 global brands were on hand to ring the closing bell at the New York Stock Exchange on Wednesday.
    More on Marketing Daily
  • September 16 - La valeur d'une marque : une vision à long terme plutôt que des résultats à court terme

    VIDEO: Nicolas Chomette, président d’Interbrand Paris, revient sur ce qui en 2010 peut contribuer à la valeur des marques et sur les défis face auxquels l'ère du numérique les place. (In French)
    More on Les Echos
  • September 16 - Les groupes technologiques parmi les marques les plus chères du monde

    PODCAST: Le baromètre annuel d'Interbrand consacre une nouvelle fois la suprématie de Coca-Cola. Le classement est établi sur un calcul complexe qui prend en compte le rôle de la marque dans l'acte d'achat ou encore les investissements publicitaires. Les entreprises high-tech sont très bien représentées. (In French)
    More on BFM Radio | More on CB News | More on LesEchos | More on
  • September 16 - Interbrand and Heineken on the Importance of Branding

    Josh Feldmeth, Managing Director of Interbrand Amsterdam and Heineken Global Chief Commercial Officer, Alexis Nasard discuss the importance of a clearly defined brand strategy and Heinken's place on Interbrand's 2010 Best Global Brands. (In Dutch)
    More on Financiele Telegraaf
  • September 16 - The Brandscape of the 2010 "Best Global Brands"

    Patrick Stal, Senior Consultant in Amsterdam comments on the major developments of this year's Best Global Brands. Highlights include: the role of brand in the oil and gas industry since BP's disaster in the gulf. Philips has doubled its brand value since the launch of "Sense and Simplicity" and Heineken has come in at 93rd, and had grown brand value over 30% in the last five years. (In Dutch)
    More on Business News Radio
  • September 16 - Coca-Cola, World's Most Valuable Brand

    For the eleventh year standing, Coca-Cola is ranked once again the world's most valuable brand on Interbrand's "100 Best Global Brands." (In Dutch)
    More on
  • September 16 - Seven Questions for Patrick Stal

    Patrick Stal, Senior Consultant in Amsterdam speaks out on the 2010 Best Global Brands, how brands create value, and dispels the opinion of the list being "static" in the top. (In Dutch)
    More on MolBlog
  • September 16 - The most valuable brands of 2010

    Every year the consultants at Interbrand analyze the monetary value of the world's most valuable brands. After the year of the financial crisis, the most valuable brands were able to raise their brand value by an average of four percent. (In German)
    More on Handelsblatt
  • September 15 - Jez Frampton Rings the Closing Bell at the New York Stock Exchange to Launch the Best Global Brands of 2010

    VIDEO: Watch Interbrand Global CEO Jez Frampton and CMOs and top executives from Coke, HP, Heineken, Hyundai, Google, Corona, J.P. Morgan Chase, Microsoft, and Zurich Financial Service ring the closing bell at the New York Stock Exchange to launch the Best Global Brands of 2010.
    More on NYSE Events
  • September 15 - BP's brand value sinks with oil spill this year

    BP may have plugged the leak in the Gulf Oil spill, but the damage done to its brand will take years to fix.
    More on Forbes
  • September 15 - Brands Bounce Back, With Some Casualties

    As the economy begins to mend, brands are making a comeback. But a spate of high-profile corporate crises has taken a bite out of the value of some well-known brand names.
    More on Wall Street Journal
  • September 15 - Financial brands recover after two-year plummet

    Sector’s brand valuation jumps 26 percent after last year’s 40-percent slide, according to new ranking from Interbrand.
    More on The Globe and Mail
  • September 15 - Survey names Taiwan's top 20 global brands

    The total value of Taiwan’s top 20 global brands is estimated at US$9.36 billion, with the top five brands each possessing a brand value of more than US$1 billion, the 2010 Taiwan Global Brands Value Survey said.
    More on Taiwan Today
  • September 15 - The Top 5 Global Brands

    VIDEO: Interbrand Global CEO Jez Frampton lists the world's 100 best brands of 2010.
    More on Fox Business
  • September 15 - Marketing Across the Americas

    Bev Tudhope, Chairman of Interbrand Canada discusses how Canadian Tire and Rona enhanced their brand value on Interbrand's 100 Best Canadian Brands with renovated marketing strategies and by leveraging their Canadian heritages.
    More on Marketing Across the Americas
  • September 3 - Visuals are just half of the brand picture

    Global Creative Director Andy Payne speaks out on brand charisma and five strategies for successful rebranding.
    More on Computer Arts
  • August 29 - Kenya Moves to Develop Brand Master Plan

    Interbrand Sampson to develop a brand master plan for the country of Kenya that will focus on tourism and investment opportunities, economic and foreign policies among others.
    More on The Standard | More on Daily Nation | More on All Voices
  • August 27 - Brand World Champion: Switzerland

    The United States is home to some of the world's best global brands. However, when brand power of a country is compared in relation to its economic output, the result is a very different picture. (In German)
    More on BILANZ
  • August 27 - Hidden Giant Switzerland

    Do nations create brands? Or do brands create nations? According to a study published by Interbrand in collaboration with the Swiss business magazine BILANZ - brands create nations. An analysis of the rankings of the Best Global Brands over the past then years shows that the USA is the uncontested world champion when it comes to creating leading brands. But when brand power is compared to the economic performance of the respective countries represented, a new leader stands at forefront: Switzerland. (In German)
    More on BILANZ
  • August 27 - Back from Scratch

    Early icons of the Swiss brand landscape are making a come-back. Nik Stucky and Michel Gabriel from Interbrand Zurich spoke with the Swiss business magazine BILANZ about the revitalization and rise and fall of Switzerland's most iconic brands.  (In German)
    More on BILANZ
  • August 25 - Graham Hales on Tiger Wood's Brand

    VIDEO: Graham Hales, chief executive officer of Interbrand London, discusses the damage to Tiger Wood's brand after his divorce and tournament losses.
    More on Bloomberg News
  • August 24 - Citigroup Consumer Unit's Overhaul Said to Spur Overdue Loans

    David Martin, President of Interbrand New York discusses the branding implications of Citigroup restructuring its North American consumer finance unit.
    More on Bloomberg News
  • August 24 - Tiger Woods Fan Snub Shirts as Golfer Has Worst Year of Career

    Despite a difficult year for the star athlete, have consumers abandoned his brand of apparel?
    More on Bloomberg News | More on New Zealand Herald News
  • August 18 - Target Takes Aim at Remodeling Its Retail Stores

    Justin Wartell, Director of Brand Strategy at Interbrand comments on Target's strategy as it plans to remodel almost a fifth of its stores.
    More on Nightly Business Report
  • August 18 - BP's Long Road to Regaining Consumer Confidence in its Brand

    The shouting may be over, but rebuilding the company's badly tarnished brand will prove a much harder task.
    More on The Washington Post
  • August 11 - Brands in a New Age of Responsibility

    The social demands of the new marketplace are clear: be ethical and responsible. (Video)
    More on Sustainable Life Media
  • August 9 - Name Blame: Ever wonder where drugs get those silly sobriquets?

    R. John Fidelino, Executive Creative Director of InterbrandHealth speaks out on the naming of Viagra.
    More on Washington Business Journal
  • August 4 - Long Live the Competition

    Jurgen Hausler, CEO of Interbrand Central and Eastern Europe discusses the contest amongst agencies when pitching to become external partners. (In German).
    More on absatzwirtschaft online
  • August 3 - Emerging markets succeed in taking on technology trends of the west

    Brands and companies from emerging markets are bursting of self-confidence, as technology is making is easier for every brand to expand to its global footprint. (In German).
    More on 20 Minuten Online
  • August 3 - Atari Reboot is Underway

    The once-leading video game company is cleaning up its financial messes and trying to use its popular past as a springboard into the future.
    More on Los Angeles Times
  • July 29 - China: Brand is a Missed Opportunity

    The country needs to be known for more than cheap goods.
    More on
  • July 29 - Destination Branding: How Cities Become Brands

    Jürgen Häusler, Chairman of Interbrand Cental and Eastern Europe, talks with Nordwestradio host on destintation branding and how Duisburg can improve its image caused by the "Love Parade" tragedy. (In German)
    More on Nordwestradio Journal
  • July 27 - Hayward Exit is Key to Rebuilding BP Brand

    Jez Frampton, chief executive officer of Interbrand talks about BP's decision to appoint U.S.-born Robert Dudley to replace Tony Hayward as chief executive on Bloomberg Television's "InsideTrack." (video)
    More on Bloomberg News
  • July 26 - Stamp "ulm" a huge success

    The city of Ulm is currently working with Interbrand on a destination branding program.
    More on B4B Schwaben
  • July 21 - A look at ambush marketing after the 2010 World Cup, a criminal offence in South Africa

    Jeremy Sampson, chief executive of Interbrand Sampson in Johnannesburg discusses the impact ambush marketing had during the 2010 World Cup - a criminal offence in South Africa.
    More on State of the Nation
  • July 19 - Bring a human element to your business, and better results will follow

    (Video) Rita Clifton, chairman of Interbrand, discusses how branding better connects people to their business on BBC's My Bottom Line.
    More on BBC News
  • July 19 - Interbrand redesigns the in-store customer experience for SFR

    Interbrand designs a new generation of stores for SFR, a leading telecommunications service provider in France. (In French)
    More on PointsdeVente
  • July 16 - Who won the World Cup battle of sporting brands?

    The World Cup was not simply a contest between teams in slipper-like shoes kicking around the modern-day, hi-tech descendant of a pig's bladder, but a gladiatorial battle between brands such as Adidas and Nike.
    More on BBC News
  • July 15 - The time after the leakage

    BP is desperately fighting the oil spill. To leave the disaster behind them, the company will spend billions of dollars. (in German)
    More on FOCUS Online
  • July 12 - LeBron James: A Market Mover (Video)

    Tom Zara, Executive Director, says the most important factor in building the LeBron James brand will be his ability to win a championship. (6:50)
    More on Nightly Business Report
  • July 8 - Can Enhanced Marketing Bolster Nokia?

    Nokia has had a long-standing dominance of the mobile market, but its recent decision to bolster its marketing team and change its advertising approach suggest the leading brand is on the defensive. So will the changes make a difference?
    More on Marketing Week
  • July 8 - Steve Jobs and the Subtle Art of Influence

    The head of Apple has turned the fashion industry on its head. His gadgets spur Gucci, Lvmh and others to invent new products, while his minimalist wardrobe has immortalized jeans and turtlenecks.
    Download News Clip from Fashion Illustrated
  • July 8 - Doing It Better On Their Own

    Brands with directly-operated store networks have tighter control on costs, better customer management and higher margins.
    Download News Clip from Fashion Illustrated
  • July 6 - China Mobile Tops Chinese Brands List

    Financial services companies lead Interbrand China ranking.
    More on
  • July 5 - Wall Street umwirbt den Basketball-Superstar

    A take over battle of another type: basketball superstar LeBron James is looking for a new team. Interbrand reveals he could earn as much as $2 billion if he signs with The Knicks. (In German)
    More on Spiegel Online | More on The Extreme Presentation (tm) Method | More on Bleacher Report
  • July 1 - LeBron James Meets Nets, Knicks as NBA Free Agent Frenzy Begins

    New study from Interbrand reveals LeBrown James could earn $2 billion playing for the New York Knicks.
    More on Bloomberg News
  • July 1 - Eau de Bruce - what does Die Hard smell like?

    Actor Bruce Willis is the latest celebrity to launch his own signature fragrance, but how do you sum up a personality in a smell?
    More on BBC News
  • July 1 - What the Knicks Just Told LeBron

    Come to New York And Make $1 Billion.
    More on
  • June 24 - Uniqlo - Uniquely Positioned

    Fast Retailing, Japan’s biggest clothes retailer, hopes an innovative strategy will make it the world’s biggest too.
    More on The Economist
  • June 23 - Frampton Says Downplaying Hayward May 'Backfire' on BP (VIDEO)

    Jez Frampton, chief executive officer of Interbrand talks with Deirdre Bolton on Bloomberg Television's "InsideTrack."
    More on Bloomberg News
  • June 21 - Interbrand Refreshes the Belgian Post

    The Amsterdam office of brand consultancy Interbrand has created a new identity for the Belgian Post: a new name, a new logo and a new identity.
    More on Het Parool | Download News Clip from Het Parool
  • June 17 - Homemakers Refreshes the Furniture Buying Experience

    Homemakers Furniture transforms itself with updating branding and a stylish, inviting store design by Interbrand Design Forum.
    More on DDI Magazine
  • June 17 - InterBev Beverage Innovation Awards Judging Panel Announced

    Fred Richards joins the judging panel for the 2010 InterBev Beverage Innovation Awards.
    More on
  • June 10 - World Cup Marketing

    Since the last World Cup in 2006, social media has found its feet. This year, brands seeking consumer engagement via association with football are putting their faith in digital.
    More on New Media Age
  • June 10 - Frampton Likens Spill's Impact on BP to Bhopal Disaster (VIDEO)

    Jez Frampton, Chief Executive Officer of Interbrand, talks with Bloomberg's Erik Schaztker about the challenges facing BP in rebuilding its public image and the impact of the Gulf of Mexico oil spill on the BP brand.
    More on Bloomberg News
  • June 10 - Interbrand Welcomes New Brandchannel Editor

    Interbrand, the world’s leading brand consultancy is pleased to announce Shirley Brady as the new editor of their branding news website, brandchannel. Brady will be focusing on the next phase of the site’s relaunch and will work to implement more community and integrated features.

    Brady brings with her an extensive editorial background. Most recently, she served as BusinessWeek’s first community editor. Prior to that, she spent seven years as writer/editor for the trade magazine CableWorld where she launched and managed their website in addition to producing weekly videos and podcasts, writing a daily blog, and producing web exclusive content. She has also held positions at Time Inc., including travel editor for TIME Asia in Hong Kong and was a New York-based reporter at People.

    Launched in 2001, brandchannel is committed to providing readers with a global view and analysis of current branding trends. The site receives over 600,000 page views per month, and offers an informative and lively platform that features a daily newsfeed, industry debates, global conference listings, and an agency directory.

    For more information, please visit

  • June 10 - Who’s Tweeting Sustainable Brands ‘10 – See Our Top 85 SB’10 Tweeters List

    Interbrand shares insights at the 2010 Sustainable Brands Conference via twitter.
    More on The Green Economy Post
  • June 9 - Africa Lacks World Class Exportable Brands

    Doug de Villiers, CEO of Interbrand Sampson Group discusses the challenges and advantages of branding in Africa.
    More on The Daily Sun
  • June 8 - Private Label Beauty Packaging Poised for Growth

    The economic downturn and popular trends like social media and reality television help build private label brands and spur sales.
    More on Beauty Packaging Magazine
  • June 4 - How to avoid being a one-hit wonder

    Successful businesses are those that can overcome major problems. So what can budding entrepreneurs learn from their stories?
    More on Financial Times
  • June 4 - Tennis fashion brands serve up a healthy return for players

    The continued success of Fred Perry and Lacoste owes much to their legendary status in the game but also to their brand positioning.
    More on CNN
  • June 3 - Management Change in Korea

    Leading global branding agency, Interbrand, has announced a change in management for its Korea office. Following an eight-year tenure, Sarng “Simon” Park will depart as Managing Director to pursue new career opportunities outside of the branding industry. Stuart Green, President of Interbrand in Asia-Pacific, will oversee daily operations and lead client engagements with the support of the regional leadership team while the agency searches for Park’s successor. An active and extensive global search is underway both internally and externally for a leader to build on the success Interbrand has experienced in Korea and throughout the region. Mr. Park’s resignation is effective 3rd June 2010
  • June 3 - What is your brand really worth?

    Jez Frampton joins the The Brand Show to discuss the history of brand valuation, the value of cooperative branding, and trends of the most valuable brands.
    More on The Brand Show
  • June 2 - Beauty'in - The First Product in The Category Called "alimetrics"

    Beauty’in - innovative and unlike anything that has been seen in this segment, the brand brings a new concept of alimentary products caring for the beauty from inside to outside.
    More on POPSOP
  • May 31 - 'Genuine' is the key factor for generating value

    Jean-Baptiste, CEO of Interbrand Europe discusses the phenomenon of "accessible luxury."
    Download News Clip from La Tribune
  • May 27 - Survival plan must be in place to deal with disaster

    Jeremy Sampson, executive chairman of Interbrand Sampson Group discusses how strategy shields brands from distress before misfortune materialize.
    More on BusinessDay
  • May 20 - 2012 mascot: Faster, higher, stronger, tackier

    The launch of the official mascot, Wenlock, for London's Olympic Games continues a strange and colourful tradition.
    More on The Independent
  • May 19 - Most Valuable Canadian Brands Revealed: Video

    Bev Tudhope, Chief Executive of Interbrand Canada, talks with Business News Network about the top Canadian brands for 2010.
    More on Business News Network
  • May 17 - Canadian brands reaching higher heights

    Interbrand Announces Canada’s 2010 Best Brands by Value.
    More on Globe and Mail
  • May 10 - Easy Name Sells Well

    Chinese companies told to consider how they are perceived.
    More on China Daily
  • May 6 - Africa is third most attractive investment destination

    According to Interbrand-Sampson's African Brand Index, Africa is a globally competitive investment destination.
    More on Business Day
  • May 6 - My Way: Rita Clifton, UK chairman of Interbrand

    UK chairman of Interbrand speaks out about her influences, career path, and the importance of a positive attitude.
    More on The Independent
  • May 5 - Yahoo to Launch New Ad Blitz

    Campaign Promoting Site as One-Stop Web Destination Makes a Jab at Google
    More on The Wall Street Journal
  • April 30 - BP faces choppy waters after huge oil spill

    Stopping a potentially devastating slick from a damaged oil well in the Gulf of Mexico is only part of the headache currently facing BP.
    More on BBC News
  • April 30 - The last word: The professor, the anonymous critique and the business of internet reviews

    In the digital age, do consumers have the final say?
    More on Financial Times
  • April 29 - 4th Global Dairy Congress is 'packed with value'

    Richard Veit, Managing Director of Interbrand Hamburg, addresses key issues of branding and the related challenges for dairy brands and their owners at the 4th Global Dairy Congress.
    More on
  • April 28 - The Future of Luxury Brands

    Luxury has already broken from historical definition. How are luxury brands positioning themselves as competitive brands in the future? (in Spanish)
    More on The Slogan
  • April 23 - New York office leadership change

    Interbrand, the leading global branding agency, announced the departure of Andy Bateman as CEO of its New York office. Following a three-year tenure, Bateman leaves the role in New York to relocate his family back to Australia. He has accepted a role as CEO of the Sydney-based research consultancy The Leading Edge. David Martin, President of Interbrand New York, and Kelly Gall, Chief Operating Officer of the North American business will assume immediate co-leadership of the office in addition to their operations and client management roles. The pair will work alongside the appointed executive committee in New York, and Global Chief Executive, Jez Frampton. Interbrand is currently in conversations with candidates to lead the New York team that is responsible for the office’s great success and business growth.
  • April 21 - Judgment Call: How far should companies go in pursuit of revenues?

    By allowing advertisers, is Twitter compromising its founding principles?
    More on Financial Times
  • April 20 - A Technology Brand's Green Dilemma

    eBay, IBM and Intel shoot the environmental breeze.
    More on Contagious Magazine
  • April 18 - True Green?

    Determining what's really green is tricky. Marketing it is even trickier.
    More on Adweek
  • April 15 - Telefónica to launch rebrand shortly

    Telefónica is set to unroll its rebrand, giving unprecedented commercial prominence to its Movistar and O2 brands. (in Spanish)
    More on Terra Colombia
  • April 12 - Fundamental Blocking, Tackling Puts Cadillac on Cusp of Luxury Elite

    Cadillac has struck gold with its V-Series, a growing lineup of high-performance luxury cars tasked with repositioning the brand alongside rivals such as Lexus, Mercedes-Benz and BMW.
    More on
  • April 12 - Interbrand creative team expands

    Joining as creative director and design director respectively, Mike Rigby and Andrew Droog have joined Interbrand.
    More on Australian Creative
  • April 8 - After Bruising Ad Battle, AT&T Looks to Rebrand as Lifestyle Company

    AT&T is undertaking an ambitious rebranding effort under the banner "Rethink Possible" that includes an updated redesign of its trademark logo.
    More on Advertising Age
  • April 8 - Nederlandse Mediamerken zijn Beeldbepalend

    Interbrand and Tijdschrift voor Marketing report on the dynamics of Dutch media brands. (in Dutch)
    Download News Clip from Tijdschrift voor Marketing
  • April 8 - SBS6 #1 mediamerk

    TV channel SBS6 has been selected as The Netherlands's strongest media brand by Interbrand. (in Dutch)
    More on Reclameweek | More on
  • April 8 - SBS6 sterkste Nederlandse mediamerk. Interbrand/Tijdschrift voor Marketing: Top25 sterkste Nederlandse mediamerken.

    TV channel SBS6 is The Netherlands's strongest media brand in a report released by Interbrand. (in Dutch)
    More on Adformatie | More on Molblog | More on Marketing Online
  • April 7 - AT&T Image Campaign Accentuates the Positive, Not Products

    Top advertiser AT&T leads a mood shift on Madison Avenue as it launches a new brand image campaign, "Rethink possible."
    More on The New York Times
  • April 1 - Imation Brings Dead Brands Back to Life

    Remember Memorex and TDK? So do most consumers. That's why Imation is reviving them to expand into low- and high-end audio gear.
    More on BusinessWeek
  • March 26 - What are the advantages of Formula 1 for carmakers?

    Can Formula 1 associate its brand with sustainability, and in turn, bring more automakers into the race? (in German)
    More on Kurier
  • March 23 - Can consumers under 25 be "globalized?"

    Recently released Euromonitor research poses the question: Can consumers under 25 be "globalized?"
    More on Il Sole 24 Ore
  • March 23 - Interbrand created the packaging for MD Skin Solutions

    Interbrand and MD Skin Solutions launch Stop Age, the anti-wrinkle cosmetic brand's latest packaging and visual identity. (in French)
    More on
  • March 22 - BAE Systems hit by defence cuts

    "[Defence company] customers are primarily concerned about product quality and service but reputation can be a factor when potential clients are shopping around in a highly competitive marketplace. And image matters in the wider public and political arena."
    More on The Guardian
  • March 22 - MD Skin Solutions, new line of "cosmeceuticals"

    Interbrand and MD Skin Solutions (Germanos Group) launch a new line of cosmeceuticals, Stop Age, positioned at the crossroads of science and cosmetics. (in French)
    More on
  • March 22 - Crisis throws away Western brands

    Huge economic shifts are affecting loyalty to local brands. (in Russian)
    More on Metro News
  • March 20 - Properties could be our biggest biz: Adi Godrej

    Burgeoning business Godrej cites partnering with Interbrand to position its brand as one of its three major strategic moves.
    More on The Times of India
  • March 19 - Corporate Identity and Social Media: one question – five answers.

    Andreas Rotzler, Chief Creative Director of Interbrand Central and Eastern Europe answers the question: How does social media impact corporate identity?
    More on The Junction
  • March 18 - Rolex’s Swiss Watch Hegemony Threatened by Omega

    "...perception, together with a boom in Asian sales, helped Swatch Group AG’s Omega snatch market share from Rolex in the $35 billion Swiss watch industry last year..."
    More on BusinessWeek
  • March 17 - Lukoil image survives after road accident

    A car accident also impacts the brand, calling for leadership and action. (in Russian)
    More on
  • March 17 - BrandPackaging "Talkback"

    Do ROI pressures put a damper on innovation? Do they kill good ideas? How best should the industry address the issue of effectiveness of design?
    More on BrandPackaging
  • March 17 - US: Walmart, Target rank as most valuable U.S. retail brands

    Walmart won top honors as the most valuable retail brand, followed by Target (No. 2), Best Buy (No. 3), The Home Depot (No. 4) and Walgreens (No. 5), according to a ranking of the top 50 retail brands by Dayton, Ohio-based branding consultancy Interbrand Design Forum.
    More on FreshPlaza
  • March 16 - Schumacher's F1 Return Brings Mercedes Buzz

    Luring Michael Schumacher out of retirement to race for its Formula One team could help Mercedes appeal to younger buyers—but not if he loses to upstart rivals.
    More on BusinessWeek
  • March 16 - Schumacher's F1 Return Brings Mercedes Buzz

    Luring Michael Schumacher out of retirement to race for its Formula One team could help Mercedes appeal to younger buyers—but not if he loses to upstart rivals.
    More on BusinessWeek
  • March 12 - Perceptions shift for Microsoft and Apple

    Perceptions shift for Microsoft and Apple. (in German)
    More on Tages Anzeiger | More on Basler Zeitung
  • March 12 - Perceptions shift for Microsoft and Apple

    Perceptions shift for Microsoft and Apple. (in German)
    More on Berner Zeitung | More on Der Bund
  • March 11 - The Recession Boosts Some Brands, Bruises Others

    The recession is forcing cash-poor consumers to stick to the basics when they shop, according to a list of the most valuable U.S. retail brands as ranked by Interbrand.
    More on Forbes
  • March 11 - Interbrand: Macy’s among top U.S. brands

    Macy’s Inc. has joined Interbrand Design Forum’s “Most Valuable U.S. Retail Brands” ranking, based on its strategy to remake itself into a national brand.
    More on Cincinnati Business Courier
  • March 11 - Walmart, Target, Best Buy Named Most Valuable Brands

    Walmart topped the list of the most valuable retail brands in the U.S., followed by Target and Best Buy.
    More on Brandweek
  • March 3 - IDF Dairy Innovation Awards judging panel announced

    Richard Veit, Interbrand's Managing Director of Central and Eastern Europe, has been selected as a judge for the 2010 IDF Dairy Innovation Awards. The global competition is "designed to reward and champion innovation in health and nutrition, product development, functionality and environmental best practice."
    More on
  • March 1 - Profession told to engineer a new name

    Should the engineering industry better strategize the naming of engineer roles to increase recruitment and raise its profile?
    More on Financial Times
  • February 27 - Alice in Wonderland as muse?

    "The fashion influence of Tim Burton’s interpretation of Alice in Wonderland is immense and goes far beyond traditional merchandising to the new territory of actually impacting fashion trends."
    More on Financial Times
  • February 24 - Frampton Says Recalls `Serious Blow' to Toyota Brand: Video

    Jez Frampton, chief executive officer of Interbrand Global, talks with Bloomberg's Deirdre Bolton and Erik Schatzker about the outlook for Toyota Motor Corp.
    More on Bloomberg Television
  • February 19 - Hugo boss opens in Frankfurt

    Hugo Boss's new shop window in Frankfurt am Main features a digital motion-sensor catwalk, and passersby are part of the show. (in German)
    More on Textilwirtschaft
  • February 18 - Onderzoek Interbrand: Nederlandse brandmanagers weten niet wat ze doen

    Why are Dutch brands declining in value while brands from nearly every other European country are growing? (in Dutch)
    More on Molblog
  • February 18 - Gebrek Merkinzicht brandmanagers

    Interbrand's "State of Dutch Branding" report reveals that branding in The Netherlands has a long way to go in comparison to international standards. (in Dutch)
    More on Adformatie
  • February 17 - The stages of life are changing: In what stage do your brands fit?

    Brands need to speak to the new stages in consumers lives. How can brands adapt their tone of voice to speak to different and continually changing audiences? (in Spanish)
    More on Infobae Profesional
  • February 16 - Summer Campaigns You Won't Forget

    Discusses why the summer is a good time for brands to launch advertising campaigns in order to get in touch with their audiences. (in Spanish)
    More on Apertura
  • February 16 - A slipup on the oval shatters Olympic debut

    For a family-owned ice equipment manufacturer from small-town Ontario, the Vancouver 2010 Winter Games were supposed to be an opportunity to get its name out on the global stage, and escape the long shadow of its better-known competitor.
    More on
  • February 8 - Frampton Says Honesty Key to Saving Toyota's Reputation

    Jez Frampton, chief executive officer of Interbrand Global, talks about Toyota Motor Corp.'s handling of its vehicle recall and the damage to its brand, and about what this year's Superbowl ads say about the changing marketplace.
    More on Bloomberg
  • February 3 - Nokia switches focus to entertainment from “with music”

    Nokia is attempting to increase its foothold in the smartphone market by changing its brand strategy to emphasise how its smartphones “bring entertainment to life”.
    More on MarketingWeek
  • February 3 - The executive as a role model?

    In his most recent column, Interbrand's Jürgen Häusler asks if business leaders are still role models, and puts the changing workplace dynamic into perspective. (in German)
    More on absatzwirtschaft
  • February 1 - Interbrand's Frampton Interview About Toyota Recall

    Jez Frampton, chief executive officer of Interbrand Global, talks with Bloomberg's Scarlet Fu about the outlook for Toyota Motor Corp. after the automaker's recall of 2.3 million vehicles in the U.S. to fix throttle pedals linked to sudden acceleration.
    More on Bloomberg
  • February 1 - Everyone is an advertiser

    The latest form of "culture jamming" is the manipulation of brand logos. (in German)
    More on brand eins
  • January 29 - Toyota tops ranking as world's best-known Japanese brand

    Toyota Motor Corp. remains Japan's most valuable and widely recognized global brand for 2010...although a surge in interest in exercise has propelled two sporting equipment makers into this year's Top 30 names.
    More on The Independent
  • January 28 - Hyundai expected to climb

    Hyundai Motor's global brand recognition is set to grow as Japanese rival Toyota Motor Corp. deals with an expanding recall.
    More on The Globe and Mail | More on Reuters (video)
  • January 27 - Apple's 'iPad' Name Draws Snickers

    For many tech followers, the name of Apple's new tablet device brought one thing to mind. And it wasn't computers.
    More on The Wall Street Journal
  • January 22 - How brand can drive demand

    How brand can drive demand in sectors as disparate as luxury, automotive, and retail banking. (in Italian)
    Download News Clip from Il Mondo
  • January 20 - Russian Future Dreams

    Reviewing the corporate identity for Sochi 2014,created by Interbrand. (in German)
    More on PAGE online
  • January 19 - Industry gives cautious welcome to Cadbury-Kraft

    Will Kraft's agreed takeover bid for Cadbury make it a “leader in the global foods and confectionery sector"?
    More on MarketingWeek
  • January 15 - Faking it: Why we hurt the brands we love

    Is luxury goods marketing feeding the frenzy for knockoffs?
    More on The Globe and Mail
  • January 15 - Inquiries for brand makers

    How are brands influencing culture, society, individuals, innovation, creativity, and progress? (in German)
    Download News Clip from Corporate Design Preis
  • January 14 - One of a Kind

    Private label is entering an exciting new stage -- a stage that calls for differentiation from both the national brands and retail competitors.
    More on Private Label Buyer
  • January 13 - Towers Watson

    Presenting a fresh and engaging face to the world.
    More on IdentityWorks
  • January 13 - The Most Relevant Identity Work of the Decade

    Including 3Com, AT&T, and Xerox.
    More on Under Consideration
  • January 10 - Santander races to stamp its name all over Britain's high streets

    In five years, the Spanish giant has eradicated hundreds of years of UK banking history.
    More on The Guardian
  • January 8 - The boom in branded magazines

    There is one glossy publishing sector that is blossoming – branded magazines.
    More on Financial Times
  • January 7 - Light Blue Optics Names Global Companies Supporting Light Touch™

    Light Blue Optics (LBO) today announced a list of global companies working with the Company to bring its unique projection technology to market; Adobe, CSR, Foxconn, Interbrand, Microsoft, Micron, Nichia, Photop, Opnext and Toshiba.
    More on EarthTimes
  • January 7 - Interbrand creates Light Blue Optics identity

    Interbrand has created the identity for Light Blue Optics, a new projection technology company which will look to integrate its devices into automotive products, digital signage and consumer electronics applications.
    More on DesignWeek