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Brand insights: business results

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Our Papers & Articles

The Internet’s New Name Game

Standard Web naming conventions are about to end. As some brands seek to own space to the right of the dot, should your brand follow suit?

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What's in store for 2012?

Each January, Interbrand looks to the year ahead and provides insights on 16 important sectors. Such insights will enable you to lead your brand to even greater levels of success.



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What’s in a Domain?

Generic top-level domains and the new dotbrand frontier

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Employer branding – hit or miss?

Boost the value of your brand by clearly positioning your company on the job market.

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The ROI of Smart Brand Management

Harnessing the power of digital systems for a stronger brand

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What's in a Name?

Linguistics demystified for brands.



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Rebranding in Eastern Europe

Driving growth and brand value.

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Earth Day Redefined

Sustaining change 365 days a year.

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