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Brand insights: business results

Opera Australia

 

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Healthy Competition

The role of brands is expanding rapidly as a driver for healthcare decision makers and consumers. Those healthcare leaders who let their organizations lag when it comes to leveraging their brands can expect erosion of investment support and the tightening of margins. Conversely, those healthcare leaders who fully embrace the importance of their brands will see their organizations both develop more meaningful relationships with consumers and experience significant growth.

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What's in store for 2012?

Each January, Interbrand looks to the year ahead and provides insights on 16 important sectors. Such insights will enable you to lead your brand to even greater levels of success.



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What’s in a Domain?

Generic top-level domains and the new dotbrand frontier

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Employer branding – hit or miss?

Boost the value of your brand by clearly positioning your company on the job market.

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The ROI of Smart Brand Management

Harnessing the power of digital systems for a stronger brand

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What's in a Name?

Linguistics demystified for brands.



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Rebranding in Eastern Europe

Driving growth and brand value.

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Earth Day Redefined

Sustaining change 365 days a year.

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