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Brand insights: business results

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Our Papers & Articles

Expressing a brand in three dimensions

Expressed in three dimensions, the brand personality takes on a more tangible, sensuous quality. People can grasp and feel it.

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What's in store for 2012?

Each January, Interbrand looks to the year ahead and provides insights on 16 important sectors. Such insights will enable you to lead your brand to even greater levels of success.



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Sustainable Innovation

Staying true to your brand promise

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The Art of an Idea

The storytelling of the most creative global brands.

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Four principles of world-changing brands: Use creativity and innovation to spark interest and demand

IKEA, Jack Daniel’s and Target all get creativity right.

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What's in Store for 2010?

Interbrand's sector experts share their thoughts on the upcoming year.

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Acting Like a Leader: the art of sustainable sustainability

You need to craft a distinctive, relevant, and lasting sustainable proposition that will differentiate your brand.

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Private Label Brands: A Global Guide to the Rise of Private Label Brands

Consumer spending cutbacks create fantastic opportunities for private label brands to advance their market position. Read more about this growth industry.

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