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Brand insights: business results

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Our Papers & Articles

The Internet’s New Name Game

Standard Web naming conventions are about to end. As some brands seek to own space to the right of the dot, should your brand follow suit?

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Branding in the Post-digital World

The explosion of digital and social media has fundamentally changed the way consumers behave and interact with brands. Today’s consumers can connect with many brands through multiple channels. And many of these channels fall outside marketers’ control. No longer are consumers simply influenced by brands. Now, brands themselves are being reviewed, shaped and even co-created by consumers.

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From Digital Strategy to Brand Mastery

How integrated is your “digital strategy” into your brand and business strategies? How does this affect your brand in this post-digital age?

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What's in store for 2012?

Each January, Interbrand looks to the year ahead and provides insights on 16 important sectors. Such insights will enable you to lead your brand to even greater levels of success.



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Surf, Board and Action Sports

Why the digital space is so powerful for those brands

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What’s in a Domain?

Generic top-level domains and the new dotbrand frontier

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The ROI of Smart Brand Management

Harnessing the power of digital systems for a stronger brand

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Sustainable Innovation

Staying true to your brand promise

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