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Brand insights: business results

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Our Papers & Articles

The Internet’s New Name Game

Standard Web naming conventions are about to end. As some brands seek to own space to the right of the dot, should your brand follow suit?

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What's in store for 2012?

Each January, Interbrand looks to the year ahead and provides insights on 16 important sectors. Such insights will enable you to lead your brand to even greater levels of success.



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What's in a Name?

Linguistics demystified for brands.



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Everybody Speaks Food:Culinary language and the fastest way to a consumer’s heart

To break bread together we have to share language. In that sense, food is a truly global language.

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Promises to keep: Five approaches to naming your portfolio

The secret to being true to your brand is to name in a way that aligns with the way customers choose you.

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Sustainable Innovation

Staying true to your brand promise

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Everybody Speaks Food

Culinary language and the fastest way to a consumer’s heart.

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True to form: Why brand names are getting real

Names have always helped us make sense of the world. Now they've gone back to basics—and we believe, staying power.

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