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The Connected Ecosystem: Interbrand at CES

Posted by: Interbrand on Tuesday, January 7 2014 06:19 PM

Our social listening experts and on-the-ground Interbrand team are monitoring the interwebs and live press conferences at CES 2014 this week to bring you the latest product launches and innovations from the world's leading technology brands. Check out our recap of the biggest connected ecosystem stories and latest tech gadgets, live from Las Vegas, and follow @Interbrand on Twitter as we follow the buzz from Las Vegas this week. Stay tuned for news about how brands are forging connections, making consumers' lives better in the car and at home with wearable health trackers, and more.

Samsung looks to partner brands to create a truly connected home - Yes, Samsung's 85-inch bendable TV sparkled, but its announcement of the "Smart Home" demonstrated the brand's understanding of the connected ecosystem's importance. Although this concept isn't first to market, Samsung's single platform will connect all smart devices and home appliances, allowing consumers to monitor and control every aspect of their home from any mobile device (phone, wearables, etc.). Initially, Samsung plans for the app to only work with its own products, but the brand understands that its future success relies on partnering with other brands' devices, as to create a truly connected home for consumers. [Engadget]

AT&T Creates a "Smartphone on Wheels" - At the AT&T Developer Summit on Monday AT&T's announcements included the Drive Studio, a collaborative garage where partnering automakers will engage with the AT&T Drive technology to create a safe "smartphone on wheels," as Fast Company puts it.

Text your appliances what to do with LG's HomeChat - LG's HomeChat app introduces a new level of consumer convenience and control. With an app that allows users to text their home appliances from anywhere, the sky's the limit: ask the fridge if you are out of milk while at the grocery store or start a wash cycle before arriving home from vacation. [CNET]

Wearable Health Gadgets Off To a Running Start at CES - Wearable technology brands like Nike and Kolibree are improving lives in a growing market, connecting health-tech devices used across life spaces. We're looking forward to seeing the impact of these brands in 2014. [brandchannel]

Intel Brings "Human-Like Senses" To Devices - Intel's RealSense technology aims to make tech feel more "human-like" through voice, touch, gestures and 3-D notebook cameras. [Forbes]


Sony reveals its fun side with wearable tech - Demonstrating the brand's latest vision centered around "play," Sony announced the SmartBand, a gadget that captures not only physical motion, but emotion as well. This device will monitor consumers' daily activities and visually represent them in the Lifelog app, allowing users to reminisce about their past and plan for the future. [CNET]

Monitor grilling temps with iDevices - iGrill2 serves up a little help in the kitchen for the grill master of the house, allowing you to monitor your meat's progress on the grill from your smartphone. Never overcook your steak again! [CNET]

To learn more, please contact Andrea Sullivan, Chief Marketing Officer, North America at asullivan@interbrand.com. To subscribe to The Connected Ecosystem: Interbrand at CES, please click here




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