It's the most wonderful time of year. Whether a kid or adult, this holiday season is a favorite. It’s the time of year for colorful lights, caroling, amazing shows, delicious treats, Santa Claus and his elves and, most importantly, the joy and fun of gift giving and receiving.
The December holidays are a big deal here in New York City. One of New York City's greatest holiday attractions is the Radio City Christmas Spectacular. Since the early 1930s the show has been a major hit with holiday goers and tourists from around the world. More than one million visitors a year see the show.
The Radio City Christmas Spectacular secured its first trademark registration in 1997. The trademark was registered as a whole containing “Radio City Christmas Spectacular.” It wasn’t until 2006 when Radio received a trademark registration on the principle register for “Christmas Spectacular.”
This gave them exclusive ownership of the words “Christmas Spectacular” after continuous use in the media and commerce. Radio City proved that its mark was distinctive enough to function as a trademark.
What’s a Christmas season without The Rockettes? "The Rockettes" is one of my all time favorite holiday trademarks. The Radio City Christmas Spectacular celebrates the 85th anniversary of the Rockettes this holiday season. Radio City Trademarks, LLC celebrated its Rockettes’ 20th trademark anniversary this year as well.
Cheers to Radio City for keeping their holiday spirit alive along with their trademarks. Great trademark management can be a key factor in a brand’s success.
For 40 years more than 20 million people have tuned in to Dick Clark’s New Year’s Rockin’ Eve. The show is broadcast from Times Square in New York City and straight into our hearts. Attached to a powerful name like Dick Clark, the show one of the city’s biggest attractions.
The trademark for “New Year’s Rockin’ Eve” was first registered in 1994, more than 20 years since its first use. Through proper trademark monitoring and policing the show has established goodwill with consumers. The trademark “New Year’s Rockin’ Eve” is recognized all over the world for its long lasting reputation of a great event.
What are some of your favorite holiday trademarks? Comment here or come chat with us in our Facebook community.
Nicole Briggs is an Associate Trademark Consultant for Interbrand.