We are proud to announce that Interbrand Cincinnati's design for Puffs Car Cups was awarded first place in BrandPackaging's 2012 Design Gallery!
Puffs Car Cups hit shelves at Target in March of 2012 and were designed to help drive trial, incremental purchase and out-of-home usage for the brand. Through research, the team learned that consumers desired a more convenient package/structure that better fit in their car and on the go. The new packaging structure tapped into this unmet consumer need.
The 6-design collection was based on popular fashion and accessory trends to compliment the consumer's personal style and make a statement. Additionally, the own-able structure fits in most car cup holders.
The packaging was incredibly well received at retail. The four-week trial-run inventory received great product placement and sold out at Target in just two weeks! Because of the success, new designs have been completed and Puffs Car Cups will be hitting shelves nationally in December.
This award is a spectacular achievement for the Puffs team at Interbrand Cincinnati. The designs will be featured in the magazine's annual Design Gallery issue, which comes out at the end of December, as well as the November Packaging That Sells wrap-up issue.