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Coming soon! Interbrand IQ: Starbucks’ digital storytelling strategy

Posted by: Interbrand on May 22, 2012

The upcoming issue of Interbrand IQ is focused on digital and will feature brands and brand leaders that are helping traditional businesses transcend the idea that they need a separate digital strategy – and demonstrates how to incorporate digital into every aspect of business and brand strategy.

We sat down recently with Adam Brotman, Chief Digital Officer at Starbucks, and learned how the coffee giant is ensuring that the Starbucks’ experience lives well beyond the coffee house. Our interview could not have been better timed as Adam was just named #3 on Fast Company’s 100 Most Creative People in Business 2012, joining a group of business innovators who dare to think differently.




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