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Is the global slowdown irrelevant in fast developing markets?

Posted by: Interbrand on Tuesday, February 28 2012 12:02 PM

Despite the global economic slowdown, legions of new consumers have quickly gained access to wealth, education, and higher living standards across the world’s fast developing markets. They also have more access to information than any prior group of emerging consumers, which fuels the demand for high-quality products and brand names. How can established brands cater to this new target group that is unlike any before it? Check out our white paper, What’s in store for 2012?, for deep insight into fast developing markets and 15 other sectors.




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