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Demand and Desire Podcast 19: Retail: Why you buy...

Posted by: Interbrand on Tuesday, February 21 2012 04:42 PM

Jez Frampton

In this edition of Demand And Desire we look at the future of retail, to combine with Interbrand’s Best Retail Brands 2012 report. Humans are social creatures hungry for experience. As much as we love to research and engage online, it’s easy to forget that there’s still a special place in our lives for the retail store. in this podcast you’ll discover:

Why green is good for spearmint.

What you’re thinking of when you write ‘batteries’ on your shopping list.

Why folks will decant one detergent into the bottle of another.

In a volatile market, innovation should come to the fore, both in the virtual landscape of digital and the sensual world of the store. Stores are where we learn what’s new, find inspiration, and see other purchase choices we may not have found online. As ever, it’s all about building the brand experience…

Jez Frampton, CEO of Interbrand is joined herein by Bruce Dybvad, CEO of Interbrand Design Forum and of Interbrand Cincinnati, and also by Interbrand’s Global Executive Director for Consumer Packaged Goods, Fred Richards.


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