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Healthcare: How are smart brands getting on board?

Posted by: Interbrand on February 14, 2012

Healthcare is a hot topic for 2012. A growing social awareness and consciousness of health has created opportunities for companies that once offered only consumer brands. Now they are jumping into the healthcare space. Additionally, large-scale pharmaceuticals are beginning to realize the benefits of acting like brands, instead of acting like holding companies. What does this mean for the business side of healthcare? Check out our latest white paper, What’s in store for 2012?, for a look at the healthcare industry as well as 15 other important sectors.




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