Steve Jobs may have been front and center for the iPad 2 release, but his long-term role with Apple is anything but certain. What should companies like Apple do when their founder and visionary finally step down?
Companies often grow up with their original founders, maturing and stabilizing as these people move from hungry, risk-taking entrepreneurs to corporate stalwarts. But what happens when companies built on their founder’s vision face the difficulty of continuing without them? How do businesses prepare themselves for this inevitable challenge? The answer is not simple and certainly not easy to achieve, but whether you are a big brand like Apple, facing the prospect of a brand without Steve Jobs, or a smaller-scale brand facing the same predicament, the same rules and tactics apply. Below are some tips on how to ensure a seamless transition.
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