Archive

Beauty and Cosmetics | Best Global Brands | Brand Blunders | Brand Extensions | Brand Forecast | Brand Management | Brand Partnerships | Brand Sound Off | Brand Strategy | Brand Valuation | Corporate Citizenship and Sustainability | Creativity and Innovation | Customer Experience | Demand and Desire | Design and Packaging | Digital and social | En español | Etymology | Health | Hospitality and Travel | Internal Brand Engagement | Luxury | Mergers and Acquisitions | Monthly Design Perspective | Nation Branding | Not-for-profit | Personal Branding | Podcast | Retail Branding | Smart Branding | Sports and Sponsorships | Sustainability | Tech Brands | That's Debatable Social Media Debate | Trademarks | Transportation and Transportation Services | Verbal Identity and Naming | Uncategorized

Beauty and Cosmetics (3)

Date	Title	Comments
11/15/2011	Rinse and Repeat – Realities of Mass Hair Care Branding	9
6/23/2011	Why the delay? Superdrug Beautycard launches	4
10/18/2010	Procter & Gamble recognizes Interbrand as a top-performing global partner	2

Best Global Brands (29)

Date	Title	Comments
10/22/2012	Jez Frampton Speaks with Ann Lewnes of Adobe & Andy Palmer of Nissan at WOBI	4
10/8/2012	Corporate Brands: The New Wealth Creators	10
4/4/2012	Interbrand's Global CEO Jez Frampton on Building Unbeatable Brands	5
10/25/2011	What’s Next for Apple?	3
10/14/2011	Interbrand Sampson Chairman Jeremy Sampson	0
10/13/2011	SAP On Their Brand Value Increase	0
10/12/2011	Jez Frampton and Coca-Cola’s Joseph Tripodi	0
10/11/2011	Interbrand at the New York Stock Exchange	6
10/4/2011	What Makes Burberry a Best Global Brand?	29
10/4/2011	Interbrand CEO Jez Frampton Rings NYSE Opening Bell	0
10/4/2011	Frankfurt Stock Exchange Celebrates Best Global Brands 2011	20
10/4/2011	Is Steve Jobs bigger than Apple?	7
10/4/2011	Best Global Brands 2011: Live Now!	4
10/25/2010	Demand and Desire 8: Best Global Brands 2010	3
10/5/2010	Taiwanese Brands: Charting a Global Course	0
9/28/2010	ISO 10668: Requirements for monetary brand valuation	2
9/21/2010	Burberry Makes Digital Core to its Strategy	12
9/17/2010	Test your Brand Knowledge	1
9/16/2010	Working on our relationships: Brand-to-Person	0
9/15/2010	Best Global Brands 2010 at the New York Stock Exchange	8
9/14/2010	Interbrand’s Best Global Brands 2010: Which brands do you expect to see on tomorrow’s list?	1
5/27/2010	All in the Journey: Why Chinese Brands Aren't in a Global Rush	3
9/18/2009	CSR and Brand Value	0
9/14/2009	Why not-for-profit businesses should value their brands	0
9/14/2009	Imagining the new Russia	2
7/23/2009	Social Media and the 2008 Best Global Brands	2
7/23/2009	How will the global recession impact the Best Global Brands?	0
7/21/2009	24/7 Wall Street tries to predict Interbrand's 2009 Best Global Brands	0
7/10/2009	WEST IS BEST	1

Brand Blunders (17)

Date	Title	Comments
10/18/2012	Will Brands' Popularity Take a Hit Over Taxes?	52
7/18/2011	News of The World No More: Why brands need higher standards than their consumers	3
6/28/2011	The Power of Social Media Over football(ers)	3
5/23/2011	What's the real reason behind Shell's New Zealand rebrand?	3
5/13/2011	Beyond simple damage control: Brands involved in the Galleon Group scandal	2
5/12/2011	You hurt all of us today, Facebook	1
4/25/2011	For Customers’ Sake, Please Align Your On and Offline Brand Experience	2
4/22/2011	Things are moving really fast, Apple	4
2/17/2011	Coca-Cola’s tough week	2
1/24/2011	Why Microsoft shouldn’t have jumped on the Groupon bandwagon	1
12/23/2010	Bank of America braces itself: But will domain name buying really work?	9
11/29/2010	Microsoft Kinect: A lesson in the difference between what people buy and what they buy into	0
11/15/2010	A serious leader needs a serious brand: APEC needs to focus on communicating a strong message	29
11/10/2010	The Renault Twizy Takes the Electric Car Back to Square One	3
5/7/2010	Infiniti and beyond	1
2/16/2010	Toyota Keeps Truckin’: What To Do When Your Tagline Suddenly Shifts Gears	13
10/19/2009	Women represent a huge growth market: So why are they ignored?	4

Brand Extensions (4)

Date	Title	Comments
2/14/2012	Parents Beyonce and Jay-Z Take Control	0
8/31/2010	O2 D-BIOTIC: Yogurt as cosmetics	2
4/20/2010	Thinking inside the brand: Brand extensions that work	3
7/20/2009	Starbucks New Concept: No Name "Local" Coffeehouse	10

Brand Forecast (30)

Date	Title	Comments
2/28/2012	Is the global slowdown irrelevant in fast developing markets?	7
2/27/2012	How is global energy policy affecting your world?	0
2/26/2012	How can CPG brands deliver value in light of limitless choice?	8
2/23/2012	Blurred boundaries in retail create new opportunities across channels	6
2/21/2012	As work and play meld together, user experience is tech’s top metric	52
2/21/2012	Will telecoms use new capabilities to build connections with consumers?	0
2/17/2012	Rapid innovation in media means some brands will fall behind	1
2/16/2012	Best Banks in the Uncertain Financial Services Sector?	4
2/15/2012	Can hotels deliver both excellence and value to demanding consumers?	3
2/14/2012	Healthcare: How are smart brands getting on board?	3
2/13/2012	Should We Trust Aggregators to Drive Our Digital Purchase Decisions?	1
2/10/2012	Can luxury brands remain timeless in times of change?	0
2/9/2012	The Year of the Business Service Brand	0
2/8/2012	Food and Beverage Brands in 2012: Optimism, the Olympics, and Developing Markets	5
2/7/2012	Expect slower growth for autos, but innovative tech developments	2
2/6/2012	In the airline industry, a departure from the status quo	4
11/8/2011	Who is pushing the “off” button?	1
3/9/2011	Is the CNN brand in jeopardy?	1
1/13/2011	What will 2011 bring? Airlines	2
1/10/2011	What will 2011 bring? Financial services	4
1/6/2011	What will 2011 bring? Technology	0
1/5/2011	What will 2011 bring? Business Consulting	6
1/4/2011	What will 2011 bring? Digital	0
1/3/2011	What will 2011 bring? Hotels and Hospitality	4
12/23/2010	What will 2011 bring? Food and beverage predictions	2
12/22/2010	What will 2011 bring? Energy Predictions	0
12/21/2010	What will 2011 bring? Telecommunications predictions	3
12/20/2010	What will 2011 bring? Automotive Predictions	2
12/17/2010	What will 2011 bring? Retail predictions	3
12/16/2010	What will 2011 bring?	2

Brand Management (5)

Date	Title	Comments
12/18/2012	Harnessing the Power of Voice	5
5/4/2012	Interbrand Launches Best Swiss Brands 2012	0
4/18/2012	From Advertiser to Discussion Leader	36
7/18/2011	When Brand Guidelines Aren't Enough	0
7/15/2011	Technology in Practice: Where Companies Fall Short	2

Brand Partnerships (2)

Date	Title	Comments
12/20/2011	Goodbye, Napster . . . again	1
9/12/2011	Fast Fashion!	3

Brand Sound Off (1)

Date	Title	Comments
2/5/2010	Why the U.S. Media Should Put the Brakes on the Negative Toyota Hype	9

Brand Strategy (16)

Date	Title	Comments
4/22/2013	Interbrand Cologne Guides Tourism Group on Journey to New Identity	16
2/27/2013	Powering Brands and Business: Video on Interbrand Premieres	30
2/26/2013	With Help from MacFarlane, Oscars Preview a New Vision: Fresh, but Unfocused	35
1/29/2013	Ford, Going Further	6
1/16/2013	Game Changer: Monopoly Gets a Refresh, One Piece at a Time	22
10/16/2012	What are the Masters of Marketing Talking About?	20
9/12/2012	It’s Not How They Grow Up, But How They Grow Out: Brand Stretch and the Peter Pan Millennial Generation	33
12/13/2011	Ready or not, ICANN gTLD deadline looms	1
11/18/2011	Brand Business Burns as Occupy Protests Churn	5
7/27/2011	No Brand Is an Island, Partnering With Clients from Start to Finish	0
7/19/2011	Bricks with clicks: How LEGO® stayed relevant	0
7/1/2011	Switch the fish campaign: Leading consumer tastes forward	3
6/15/2011	Twist, split, or bust?	3
4/28/2011	Is your brand ready for growth?	2
3/31/2011	Starbursting	0
12/22/2010	Blood in the water: Will Ford Overtake Toyota in 2011?	7

Brand Valuation (11)

Date	Title	Comments
4/19/2013	Wanted: Differentiation in the Dutch Media Brands Landscape	69
12/17/2012	Interbrand Launches Best China Brands 2012	17
7/1/2012	If Candidates Were Brands	5
5/7/2012	Spirit Airlines vs. Jerry Meekins: The calculus of the tough call	3
2/24/2012	Charles Dickens – A tale of £280 million	0
12/19/2011	What gets measured gets done	3
7/8/2011	Spoilt For Choice: How To Measure Brand Strength & Consistency	4
6/10/2010	Young and Lovely: Gisele and Brand Brazil	3
3/15/2010	Retail Sales Grew in February: Smart Brands Weren't Surprised	0
3/9/2010	That's Debatable: The Social Media Edition	5
2/17/2010	State of Dutch Branding: The Surprising Results	1

Corporate Citizenship and Sustainability (27)

Date	Title	Comments
5/14/2013	Telecom Competitors Join Forces to Save Lives	2
3/11/2013	Heroes Are Made by the Path They Choose	4
2/14/2013	Heifer International: Give World Changing Gifts this Valentine’s Day	8
12/3/2012	Changing the World	5
11/29/2012	Delivering the Diesels	14
11/15/2012	$4.5 Billion BP Judgment is Not the Solution	8
10/22/2012	Balancing Opportunity and Social Responsibility in an Age of Uncertainty	15
7/18/2012	Interbrand Sampson Celebrates Madiba Day	4
11/28/2011	The Bumpy Road to Sustainability	19
4/20/2011	A defining moment? The one year anniversary of the BP oil spill	1
3/17/2011	McDonald's goes green for St. Patrick's Day, but how green is it?	3
11/15/2010	etymology: Speaking like a corporate citizen	14
10/26/2010	Bag It: Is your life too plastic?	1
10/14/2010	Taking on Sustainability: Monthly Design Perspective October 2010	4
8/2/2010	Don’t green your brand: brand your green	2
7/26/2010	Sustainable says, as sustainable does: Puma gets green with a Clever Little Bag	3
6/23/2010	A Natural Selection	3
5/3/2010	The Psychology of an Apology: BP struggling to get its message straight	5
4/19/2010	Coming Down to Earth: Earth Day 2010	2
2/16/2010	Nissan Turns Over a New LEAF: It's Electric!	6
1/13/2010	CES provides a platform for sustainable products but doesn't become an agent of change	0
11/17/2009	Grandmothers can be solar engineers too	1
11/16/2009	After a lot of spinning wheels, we are finally on the right track	0
8/17/2009	Can brands really be 100% sustainable?	2
7/28/2009	A Golden Anniversary	0
6/18/2009	Sustainability: Nokia	0
6/11/2009	Sustainability Struggles: Nike	6

Creativity and Innovation (53)

Date	Title	Comments
5/9/2013	Beer Drones Deliver Unique Branding Potential	0
3/12/2013	Inside SXSW Interactive 2013	5
3/5/2013	Consumer Tech Encroaches on Durable Goods	4
1/31/2013	RIMancing the Phone – BlackBerry Tries to Make us Fall in Love Again	1
10/23/2012	Design Within Our Reach	6
8/21/2012	Olds' Legacy 115 Years Later: Value and Innovation Help Auto Industry Thrive	6
5/31/2012	TED Forges New Paths in Education	8
5/29/2012	Interbrand's World Changing Speaker Series	3
4/26/2012	Let's Celebrate and Have a Good Time!	1
7/26/2011	Eight Strategies for a more inspiring design brief	3
7/6/2011	A visit to Rainbow City: Where art and branding intermingle	2
5/20/2011	Human rights will get a logo, but is a logo enough?	0
5/17/2011	From burger joint to more: McDonald's smart evolution	8
5/6/2011	An Ode to Coca-Cola on its 125th Year	2
3/29/2011	The future of brick and mortar: engaging shoppers through play	3
2/21/2011	Designers' printed inspiration available online... sort of	6
12/23/2010	Cool Hunting? Look to Ace Hotel	2
12/20/2010	Viral Video of the Week: WordLens	3
12/10/2010	Viral video of the week: Sour's Mirror	3
12/9/2010	An Ode to :D (Emoticons ÷ people)	2
12/3/2010	Viral video of the week: H&M's 3D Projection Mapping	0
12/1/2010	Interbrand's Present to You: Gather for Change	1
10/11/2010	Virgin Galactic spaceship flies first solo test run	5
10/8/2010	Gapastrophe: The overwhelming response to Gap’s new logo	3
10/8/2010	How are creativity and trends spread?	1
9/20/2010	Perceive and Imagine	0
9/16/2010	Palladium's "Detroit Lives": Creativity Lurks in Motor City	0
8/19/2010	Stefan Sagmeister: Things I have learned in my life so far	2
7/12/2010	Work of Art. Bravo?	3
6/25/2010	Conversation Starters: Which poster best addresses the crisis in the Gulf?	1
6/18/2010	Brand Warrior: World Cup War Wear	3
6/14/2010	Checking in With Jenny Mangan, Finalist for the Ad Age Global Issue Cover Contest for Creatives under 30	1
5/28/2010	Greenpeace Calls for a Slick Redesign for BP	4
5/26/2010	Typographic Recess at the Letter Playground	1
5/26/2010	Demand and Desire 5: Creativity and Design	0
4/23/2010	The New $100 Dollar Bill is an Eyesore	2
4/23/2010	Always room for reinvention	1
4/23/2010	Art and Music: The marriage lives on	1
4/21/2010	Design in the Economic Downturn	2
4/19/2010	Don't Jump	1
4/19/2010	Perhaps it’s time for metal bands to start using different typefaces?	9
4/15/2010	INSIGHTS FROM FUSE 2010: THE RISE OF THE CO-CREATOR - FOUR FACTORS CHANGING THE GAME	3
4/14/2010	Fashioning Brands	1
4/9/2010	An Inside Look at The New York Times Brand	4
4/8/2010	AT&T Puts a Bright New Spin on its Globe	1
4/7/2010	Tasty Trucks: The Big Apple's Newest Lunch Option	4
3/5/2010	Get down: how depression helps you think	4
2/25/2010	The Google Doodle: More than Meets the Eye	9
2/12/2010	BMW’s Vision EfficientDynamics: When Design Meets the Brand Idea	1
12/3/2009	What Coca-Cola, Google, and IBM are doing right	3
11/10/2009	More on multisensory experiences	1
10/29/2009	Disney and multisensory experience	1
9/1/2009	Equities at Work: Monthly Design Perspective September 2009	0

Customer Experience (9)

Date	Title	Comments
12/7/2012	LEGO Builds Brand Loyalty	8
9/10/2012	Recovering from Kinks in the Web Experience	144
7/9/2012	What’s on Customer Experience Professionals’ Minds in 2012?	6
12/21/2011	Brands and Facebook: How a ‘like’ can quickly turn into an ‘oh no!’ moment	2
8/5/2011	How do you get customers to commit? Just ask.	0
6/23/2011	What’s on customer experience professionals’ minds?	2
2/12/2010	Outsmarting a Branded World, Olympics Edition	3
12/4/2009	From Tokyo to the World	2
10/2/2009	Target customer service	0

Demand and Desire (24)

Date	Title	Comments
6/26/2012	Demand and Desire Podcast 20: Best Global Green Brands 2012	21
3/22/2012	Demand and Desire: "The Future of the Sectors" Part 2	0
3/2/2012	Demand and Desire 'The Future of the Sectors'	3
2/21/2012	Demand and Desire Podcast 19: Retail: Why you buy...	2
12/21/2011	Demand and Desire Podcast 18: Brazilian Grand Prix Brands And Sponsorship	3
11/10/2011	SPECIAL EDITION - Podcast 17: Best Global Brands 2011	0
11/10/2011	SPECIAL EDITION - Podcast 17: Best Global Brands 2011	4
11/9/2011	SPECIAL EDITION - Podcast 17: Best Global Brands 2011	0
10/31/2011	Demand and Desire Podcast 16: The ROI of Corporate Citizenship for Global Brands	12
8/1/2011	Demand and Desire 15: Best Global Green Brands	2
6/7/2011	Demand and Desire Podcast 14: Networks and Not-works: Recognizing Consumer Power (Part 2)	0
6/7/2011	Demand and Desire Podcast 14: Networks and Not-works: Recognizing Consumer Power (Part 1)	8
4/6/2011	Demand and Desire Podcast 13: GlobalShop 2011	0
3/15/2011	Demand and Desire 12: Health	0
2/11/2011	Demand and Desire 11: Brands in the Social Network, Part 2	1
2/11/2011	Demand and Desire 11: Brands in the Social Network, Part 1	0
12/20/2010	Demand and Desire 10: Greatest Hits	0
11/30/2010	Demand and Desire 9: Coca-Cola and Cisco	0
7/23/2010	Demand and Desire 7: Tokyo	3
6/22/2010	Demand and Desire 6: Sports	1
4/21/2010	Demand and Desire: Mumbai, Podcast 4	5
3/19/2010	Demand and Desire: GlobalShop in Las Vegas, Podcast 3	0
2/19/2010	Demand and Desire: Shanghai, Podcast 2	0
1/22/2010	Demand and Desire: Podcast 1	4

Design and Packaging (29)

Date	Title	Comments
5/13/2013	Relentless Looks to Tap Summer Energy	3
2/28/2013	Interbrand Most Decorated Organization of the 2013 REBRAND Global Awards	110
1/30/2013	Interbrand Helps GE and AVIC Joint Venture Soar	15
12/14/2012	UC Logo Controversy Shows Why Engagement Matters	34
10/29/2012	Interbrand Cincinnati Awarded First Place	6
8/9/2012	Mike Rigby Looks at Life Beyond Logos	2
10/26/2011	What Would Facebook Smell Like?	0
7/11/2011	Customizing Colors for Glidden	1
6/24/2011	How far is too far? The case of Orla Kiely and Rob Ryan	4
3/1/2011	Is the new JCPenney logo a do or a don't?	3
2/25/2011	Instinctive Design: Moving brand purchase beyond rational decision-making	9
1/13/2011	How to maximize package design at retail	1
1/6/2011	Starbucks Rebrand: At Age 40, a Siren’s Coming-Out Party	20
12/13/2010	Branding for Men: Less Testosterone, More Thought, Please	2
9/1/2010	Hot, hot, hot! A hot sauce education: Monthly Design Perspective September 2010	28
7/29/2010	London gears up to become a city of cyclists	4
7/21/2010	WD-40 Stays True to Its Roots, Evokes Nostalgia with its Collector's Can	4
7/7/2010	Packaging observations and prognostications	2
6/9/2010	Instinctive Design: Developing iconic, unforgettable design	6
4/2/2010	Who is Hot for Robots?	2
3/19/2010	Think Verbisual: Verbal Identity’s Role in a Visual Identity System	13
3/13/2010	Licensed to Thrill: March 2010 Monthly Design Perspective	0
3/9/2010	Cottonelle debates toilet manners	7
2/13/2010	Home Delivery: Monthly Design Perspective February 2010	1
1/13/2010	Under Consideration Praises Interbrand's Design Work	2
1/7/2010	Interbrand wins two Good Design Awards	0
6/26/2009	The Bar Code turns 35	2
6/16/2009	Las letras de la empresa	2
6/12/2009	Distribuidores todopoderosos	0

Digital and social (77)

Date	Title	Comments
4/29/2013	Hash It Out!	2
3/13/2013	Thriving Thanks to Big Data	9
1/31/2013	Social Trends Indicate Big Changes Coming for Brands	6
1/17/2013	From Big Data to Better Data in 2013	8
12/27/2012	2013: The Year of Measurable Brand ROI in Social Media	70
10/10/2012	Brand voice, Facebook fans and your invisible brand	20
8/7/2012	What Will the Post-Digital Era Mean for Brands?	11
7/19/2012	Brands Must Play Hard to Stand Out	6
6/25/2012	.Who .Wants .What	15
5/22/2012	Coming soon! Interbrand IQ: Starbucks’ digital storytelling strategy	2
5/1/2012	The 3 Big Ideas from the AdAge Digital Conference	4
2/17/2012	The digital translation versus the digital imagination	9
9/29/2011	Facebook Timeline: Welcome to the Metawebs	17
8/29/2011	Are you missing a click?	0
7/21/2011	Is digital an answer?	1
7/15/2011	Google+, Facebook killer?	3
5/6/2011	One unique tweet, one important brand lesson: Osama bin Laden and social media chatter	1
5/6/2011	Video of the Week: Ben & Jerry's Fair Tweets	0
4/11/2011	Epsilon’s breach: How can brand owners secure against online fraud?	4
4/1/2011	Video of the week: GranataPet Snack Check	1
3/29/2011	How the world's most tech-savvy country copes with a natural disaster	1
3/18/2011	Video of the Week: AR Magic Mirror	0
3/4/2011	Video of the Week: Volkswagen and the Planeta Terra Festiva	0
2/25/2011	Video of the Week: Ford augmented reality campaign	6
2/18/2011	Viral Video of the Week: Keynote app for iPad	6
2/11/2011	Viral Video of the Week: 3D object tracking on a smartphone	1
2/4/2011	Viral Video of the Week: Honda Jazz iPhone App demo video	1
1/28/2011	Viral Video(s) of the Week: Hyper Island art students get innovative	0
1/21/2011	Viral Video of the week: The Chase	2
1/19/2011	Tech branding: Not “smart” enough	6
1/14/2011	Viral Video of the Week: Microsoft's Surface	2
1/13/2011	Word of Advice to CES: Keep it simple	4
1/7/2011	Viral Video of the Week: KLM Surprise	3
12/17/2010	Facebook brings facial recognition to photo tagging	1
9/29/2010	Maximum Volume: Match Your Message to the Medium	2
8/12/2010	Branding and Social Media	2
7/22/2010	YouTube and the Guggenheim Buddy Up for YouTube Play	2
7/13/2010	App-tly Named: Five tips for naming your mobile app	3
6/25/2010	Mobile – the new online for retailers	0
6/23/2010	Wireless Technology: Quick, seize the opportunities	5
6/16/2010	Back to basics: Orange’s iPhone 4 loyalty approach	4
6/11/2010	Microsoft Kinect gaming technology – so will it live up to the hype?	3
6/4/2010	Building a Brand with User Experience: How Technology-fueled Experiences Have Defined the Next Generation of Household Names	2
5/27/2010	You Got Iced: The Saga Continues	2
5/21/2010	Top Companies Make the Most of Community	1
5/10/2010	What’s next? The future of Social Media	6
5/7/2010	Will Twitter's promoted tweets be detrimental to brand reputation?	14
5/6/2010	Brands in social media. How far is too far?	1
5/3/2010	Making A Product as Social as Your Communications	0
4/29/2010	The Apple and Adobe Feud Continues: Steve Jobs' "Thoughts on Flash"	6
4/28/2010	Making Your Message Count	6
4/26/2010	Words are more important than ever before	6
4/23/2010	Sehr gutes Marketing	1
4/22/2010	Privacy: The Achilles' Heel of Social Media	7
4/16/2010	One Day All Media Will Be Social	5
4/12/2010	Looking for loyalty? Look to Facebook	0
4/9/2010	Why Foursquare is the Most Important Channel in Your Media Mix	7
4/5/2010	Finding the Sweet Spot: How Social Should Your Marketing Mix Be?	4
3/30/2010	Key Attributes of Socially Successful Brands: Which trait is most important?	3
3/30/2010	iPad Take One! Four Magazines Show Off Their Visions	5
3/24/2010	Hands on or hands off? The social media balancing act	11
3/22/2010	If You Don’t Make It Real, You Won’t Make It Big	6
3/19/2010	Social Conscience Media: Chris Hughes’s Next Move	5
3/18/2010	How to Make a Splash with Less Cash: Blendtec and Moonfruit	10
3/16/2010	Who's Winning Now? Social Media Levels the Playing Field	3
3/12/2010	Fashion Brands and Social Media ROI: Are the traditional measures really relevant?	7
3/10/2010	The Metrics That Matter: Why Engagement Metrics Rule Social Media ROI	24
3/10/2010	You've Come A Long Way, Baby!: .COM Turns 25	3
2/25/2010	Nerd Alert: Sourceforge's new moniker confirms that it's the age of the geek	2
2/12/2010	The SEO Dating Game	6
2/10/2010	Get Into the Remix: Eclectic Method Reveals the Info-Content Consumer Experience	5
2/8/2010	Interbrand Weighs In on the Super Bowl Ads	1
1/5/2010	Crowdsourcing: Is There Wisdom in a Mob?	2
11/12/2009	Social Media and Brand Names: protect your names	2
8/19/2009	Brands live in an ecosystem	2
7/31/2009	Town Holler Reveals the Secret Ingredient for Success in Social Media	2
5/19/2009	Las Marcas Están Conectadas	0

En español (1)

Date	Title	Comments
6/17/2009	¿Cómo afecta la crisis del mercado financiero al valor de sus marcas?	0

Etymology (29)

Date	Title	Comments
4/17/2013	Etymology: Thanks a billion: Making names pay	6
3/20/2013	Etymology: Freedom of—and from—choice	0
3/4/2013	Likes, Loves and Loathes: 2012 Names in Review	31
11/15/2012	Etymology: When you can't have it, find it in the unexpected	4
4/20/2012	The whole cast of characters: when naming strategies get personal	12
4/9/2012	Now that it has a name, what do we call it?	6
2/23/2012	Etymology: Don't try this at home	0
2/6/2012	Name by numbers: Putting the alpha in the numeric	2
1/24/2012	From wonderfully simple to simply woeful: 2011 names in review	4
12/2/2011	The skinny on indulgence	4
11/16/2011	From diapers to tequila: The stretch and grip of private labels	3
10/21/2011	Watch what you say: Mentioning the unmentionable	1
10/12/2011	The secret to naming? The names in the Top 100 Best Global Brands.	6
8/16/2011	Etymology: Your name rules. Now what? To interact, interface.	5
7/29/2011	Etymology: Found in translation: Linguistics on the go?	7
4/13/2011	Etymology: When it comes to conversation, just be yourself	0
3/16/2011	etymology: Anything is possible: Taglines herald amazing new times	2
2/23/2011	Etymology: It starts at home: Using words to woo your people	2
1/28/2011	etymology: The future, name TBD	0
1/7/2011	Etymology: The good, the bad, and the tone-deaf, 2010	3
12/6/2010	etymology: Tell Me a Story	0
11/1/2010	etymology: Don't sweat the small stuff	1
10/12/2010	etymology: the new simplicity	2
9/2/2010	Etymology: we all speak food	0
8/20/2010	Etymology: Brand names get real	2
7/30/2010	Etymology: Finance brands and how you rename legacy	6
7/23/2010	Etymology: If there’s an app for that, there’s a name for that	3
7/6/2010	Etymology: The meaning of value	4
6/21/2010	Etymology: Your verbal identity source	1

Health (15)

Date	Title	Comments
1/28/2013	Improving Healthcare Access, One Tiny Clinic at a Time	15
6/28/2012	Health is the New Green: Corporate citizenship in healthcare	11
6/11/2012	Looking at the Future of Biosimilars	17
5/30/2012	Biosimilars: Coming of Age?	8
4/24/2012	IBH Creative Manager Shares Passion for Healthcare Branding with Harvard Community	2
4/9/2012	The end of an era, and the start of a new one	4
4/3/2012	The Right Prescription for Patent Expiration	10
4/2/2012	InterbrandHealth: Masterclass on research and analytics	11
11/4/2011	Is Mobile Health the Next Killer App?	5
2/7/2011	Columbia Business School’s 7th Annual Healthcare Conference: a system overhaul, but where's the brand?	2
1/31/2011	Key Takeaways from the Social Media for Pharma Conference	3
9/23/2010	Social Truths	0
8/17/2010	When cultures collide	4
6/14/2010	Medtronic: Making life a bit easier – across all touchpoints	2
4/1/2010	Novozymes Brings Its Brand to Life	0

Internal Brand Engagement (17)

Date	Title	Comments
5/21/2013	Bad Bahaviour, Internal Culture and What We Can Do About It	0
9/25/2012	Empower Employees to Elevate Customer Experiences	6
7/29/2011	Cost Clarity: A New Look at Smart Money	4
6/28/2011	When leaders lose their way: Where brands meet Buddhism	4
3/30/2011	Walmart: Time to help your employees Live Better	1
3/10/2011	Employees are talking about your brand online: How do you manage the new open dialogue?	3
2/23/2011	Silicon Valley employees are fleeing to Facebook: Don’t panic, strategize	4
2/23/2011	Sourcing the other crowd: Why employees matter	2
7/13/2010	How Pepsi Canada's "refresh everything" could help you re-think your brand experience	4
6/14/2010	Recruitment tactics: Remember, every message communicated impacts the brand	0
6/8/2010	Hello, My Name is Harrah’s	10
6/3/2010	Should Human Resources decide which behaviors are most important to the company, or should customers?	2
5/25/2010	Internal Brand Engagement: How Can Organizations Do More With Less?	5
4/8/2010	Has Employee Brand Engagement evolved?	0
2/26/2010	Activating vs. Communicating Engagement: Weighing in on the Third Annual Marcus Evans Internal Brand Engagement Conference	1
7/16/2009	Kindles, customization and cultural anonymity	2
6/29/2009	Ask better questions, give better answers	1

Luxury (10)

Date	Title	Comments
5/1/2013	Interbrand Celebrates One Year of Meta-luxury	5
10/15/2012	Luxury Brands and Corporate Citizenship: Paradoxical or Compatible?	20
12/15/2010	Want a new speedboat? Try Porsche Design's million dollar advent calendar	4
6/9/2010	Genuine is the Key Word When it Comes to Generating Value	3
4/8/2010	China's Up-and-Coming Luxury Brands	3
3/19/2010	Luxury DNA: How Can the Alexander McQueen Brand Survive Without Its Creator?	1
3/17/2010	Name Brands: Celebrity, R.I.P.	3
2/5/2010	Naming News: It's all up in the air	2
11/20/2009	Cutting where it counts: luxury stores adopt a new strategy	3
6/12/2009	El lujo en la red	37

Mergers and Acquisitions (10)

Date	Title	Comments
2/19/2013	Controlling the Effect Mergers Have on Brands	0
1/7/2013	Shifting Gears: Can Avis' Acquisition of Zipcar Accelerate Growth?	60
10/5/2012	Can T-Metro make through the line work?	12
5/23/2011	Brangelina move over: Microsoft’s + Skype = the world’s new power couple	2
5/4/2011	Volcom, A New Gem for PPR	2
4/8/2011	Vodacom's cautious rebrand signals Vodafone's stake in the African market	3
2/8/2011	AOL and Huffpo: a smart brand partnership?	2
1/28/2010	Spyker’s Big Bet on the Saab Brand	2
1/21/2010	A Sweet Deal? Kraft unlocks profits not value	4
11/4/2009	Putting the Eggs Back in the Basket: GM Cancels Plans to Sell Opel	2

Monthly Design Perspective (17)

Date	Title	Comments
2/16/2012	The Sweet Smell of Success	0
12/21/2011	Consumer Electronics' Identity Crisis	5
8/1/2011	We All Scream for Ice Cream: Monthly Design Perspective, July 2011	2
5/10/2011	Scare tactic packaging: Monthly design perspective, May 2011	3
4/14/2011	Hardware and Home Improvement: Monthly Design Perspective, April 2011	10
3/17/2011	Irish for a day: Monthly Design Perspective, March 2011	6
2/23/2011	Read my lips: Monthly Design Perspective, February 2011	2
1/1/2010	Roll Out the Old Cliché: Monthly Design Perspective January 2010	0
12/1/2009	Secondary Usage: Monthly Design Perspective December 2009	0
11/1/2009	Shape and Color: Monthly Design Perspective November 2009	0
10/1/2009	Brand Violation: Monthly Design Perspective, October 2009	1
8/1/2009	Appetite Appeal: Monthly Design Perspective August 2009	0
7/1/2009	The Geometry of a Category: Monthly Design Perspective, July 2009	1
6/1/2009	The Power of Salt: Monthly Design Perspective June 2009	0
5/1/2009	The Art of Going Tribal: Monthly Design Perspective, May 2009	0
4/1/2009	Being a Brand Evangelist: Monthly Design Perspective April 2009	1
3/1/2009	Lost in Translation: Monthly Design Perspective March 2009	3

Nation Branding (17)

Date	Title	Comments
1/22/2013	Brand Obama Sets High Expectations for Second Term	9
1/22/2013	What the GOP Does Next Could Make or Break the Brand	6
11/27/2012	Recapping the Campaign Trail	5
11/6/2012	Broken Brand Promises	5
11/5/2012	Playing to Strengths in Political Ads	2
11/5/2012	Branding in Presidential Campaigns: Part 1	1
10/25/2012	Brands of Political Activism in the Digital World	19
10/22/2012	Building the Perfect Candidate	4
10/18/2012	The President as a Spokesperson for the Brand of America	32
9/5/2012	Who Won the Olympics?	7
3/9/2011	Taiwan, the heart of Asia…or is it?	0
10/5/2010	Europe according to the United States of America: a map by Yanko Tsvetkov	4
6/30/2010	Brand England’s Expectation	7
6/14/2010	Africa Lacks World Class Exportable Brands – Villiers, Interbrand Sampson Group	1
6/19/2009	¿Nos vamos o nos quedamos?	0
6/18/2009	Entidades financieras, marcas y crisis	1
6/11/2009	Cómo posicionar una marca ciudad	0

Not-for-profit (2)

Date	Title	Comments
5/4/2012	Interbrand’s Day of Service	1
11/2/2009	G23: Helping Clients Capture a Fair Share of the Female Economy	2

Personal Branding (6)

Date	Title	Comments
4/26/2013	Bush ’43: Benefitting from Brand Behaviors	3
1/15/2013	Fey and Poehler Push the Golden Globes Forward, But Will the HFPA Get in Its Own Way?	27
1/11/2013	Is This Thing On? Hosts Help Award Shows Evolve Their Brand	13
12/20/2012	The Magnetic Celebrity Chef: Part 2	21
12/4/2012	The Magnetic Celebrity Chef: Part 1	4
10/11/2010	Thierry Henry and MLS: Branded for Failure?	2

Retail Branding (9)

Date	Title	Comments
5/6/2013	eBay’s Success Will Come from Enhancing the Shopping Experience, Not Changing It	2
4/8/2013	Samsung Experience Shops at Best Buy: Retailer as host or hostage?	258
3/18/2013	Whole Foods: Do This, Not That	5
3/8/2013	Macy’s vs. Martha Stewart: The tensions between distribution, brands and public persona	46
7/26/2011	The third period of truth	2
5/29/2011	Crying out for action	4
12/7/2010	The Holiday Shopping Creep Wears Out its Welcome	1
12/2/2010	Suprise! Pop-up stores power up for the holiday season	0
11/24/2010	Let the madness begin! Happy Black Friday	2

Smart Branding (10)

Date	Title	Comments
1/26/2012	Capitalizing on Baby	4
12/2/2011	Catching Daydreams: Right-brain packaging design in a left-brain world	7
3/3/2011	Vision Quest: What should companies like Apple do when their founder and visionary finally step down?	1
9/29/2010	smart: a Daimler brand	2
8/5/2010	Consistency Versus Renewal	8
6/17/2010	An Unexpected Advantage, but Dawn Stays Squeaky Clean	1
6/14/2010	Where's Punk Rock When You Need It?	1
5/24/2010	Toyota…Future Forward	1
5/4/2010	The BP Saga Continues: Time to Act Like a Person, Not a Cold Corporation	3
6/5/2009	Brand Stimulus Series	1

Sports and Sponsorships (24)

Date	Title	Comments
5/3/2013	Baseball Season & Louisville Slugger's New Redesign in Full Swing	115
2/3/2013	Super Branding: Super Bowl XLVII Means Ad Mania	50
10/11/2012	The Armstrong Brand: Partnering for Good – or Not?	2
8/28/2012	Superhumans Campaign Trasforms Perspectives	8
8/16/2012	McDonald's Exceeds Expectations at Olympics, Gears Up for Paralympics	14
8/10/2012	Taking a Brand Tour of London’s Olympic Park	69
7/17/2012	Sponsoring the Story	1
7/16/2012	Brand Competition Heats Up As London 2012 Nears	7
5/7/2012	A house of Innovation and Forward Thinking – Cisco House	0
11/18/2011	JoePa’s Future – What’s next, and what’s to come?	0
2/22/2011	No more MeloDrama: It all looks good for The Knicks and Carmelo Anthony’s personal brand	5
2/4/2011	The case of LeBron James: performance – image = ?	1
7/12/2010	Brands at the World Cup: a view from the ground	3
6/29/2010	When marketing turns a game into sponsorship war	4
6/23/2010	North Korea’s only got one "Legea" to stand on	3
6/23/2010	FIFA’s persistance builds perception of Bavaria brand in Netherlands	9
6/22/2010	Nike Conquers the World Cup	0
6/21/2010	Jabulani: Adidas' Expensive Goal	1
3/2/2010	Brand Olympics: patriotism, positivity and praise from Vancouver 2010	3
2/28/2010	Brand Olympics: Bringing your country brand to life in a beer tent	2
2/23/2010	Brand Olympics: what's the value of sponsorship for Financial Services brands?	4
2/20/2010	Brand Olympics: what Canadian brands can learn from Jon Montgomery	1
2/19/2010	Brand Olympics: Canada's New Patriotism is resoundingly brand agnostic	3
2/16/2010	Brand Olympics: Who are you wearing?	6

Sustainability (6)

Date	Title	Comments
8/1/2012	Green Branding: Why Closing The Gap Matters	1
7/13/2012	Telecoms Are Poised to Become Sustainability Leaders	5
5/9/2012	Interbrand New York Participates in The Great Recycle	2
4/17/2012	Sustainable Luxury, the Revelation of a True Brand: OSKLEN	8
7/1/2011	Best Global Green Brands to Launch July 26, 9 a.m. EST	5
4/5/2011	Brain impact: Top minds highlight top sustainability issues for businesses	1

Tech Brands (16)

Date	Title	Comments
4/24/2013	In the Digital Ad Age, are the biggest brands human after all?	18
4/4/2013	Facebook, HTC & AT&T Bring Home to Mobile	15
3/22/2013	Smartphone Sector Heats Up with Big Launches	6
2/20/2013	Apple Expands Its Core Identity	1
1/14/2013	Things that Were Abuzz at CES 2013	7
9/27/2012	Is There a Worm in the Apple?	18
7/18/2012	O2 Experiences Its Own Blackberry Moment	0
10/7/2011	Interbrand Sydney Salutes Steve Jobs	2
10/7/2011	Jez Frampton on CNBC Discussing Steve Jobs	2
10/7/2011	Apples Come From Tiny Seeds	1
10/26/2010	The Walkman: Remembering the early groundbreaker	3
5/6/2010	3DTV: Creating strategic opportunities across the entire media value chain	1
3/8/2010	In the Flesh: Putting the Verbal Touch on Skinput	1
2/28/2010	iida—Redefining the Mobile Phone	0
1/8/2010	Live Blogging from CES: The Tablet PC	6
1/7/2010	Light Blue Optics (LBO) unveils its new brand at CES	3

Trademarks (38)

Date	Title	Comments
1/9/2013	Annus Mirabilis? Year in Review: Trademarks Edition	16
1/3/2013	Legal Victory is Sweet for Confectioners	27
12/24/2012	The Holiday Season in New York City: Historic Trademarks	11
11/28/2012	Logo Transformation: Staying Relevant in Changing Times	13
11/14/2012	When David Beats Goliath	2
10/15/2012	Apple's Story: Trademark Indiscretion, Branding Success	38
9/24/2012	Missing the Mark	6
9/17/2012	Logo Transformations: Why Change Matters	24
9/10/2012	In Time for Fashion Week, Louboutin’s Red Soles are Safe	32
8/30/2012	From Gold Medals and Championship Rings to Business Owners	16
8/27/2012	Good for Apple?	3
8/10/2012	Stepping Into Red Territory	33
8/2/2012	From a Dogg to a Lion	12
7/25/2012	Policing Trademarks and Confusing Burgers	1
7/10/2012	Dilution: Don’t You Dare Blur My Trademark!	1129
7/6/2012	Sweet & Sour News for Apple from Chicago to China	5
7/3/2012	Independence Day through a Trademark Microscope	23
5/18/2012	INTA 2012: Bigger and Better	1
9/28/2011	To gTLD, or not to gTLD: that is the question	1
9/13/2011	The pros and cons of a dotbrand URL	25
8/5/2010	This Bud’s for Both of You	7
7/27/2010	Reefer Madness	0
6/9/2010	Marital Bliss for Hershey’s and Williams-Sonoma?	7
6/8/2010	HIGHLIGHTS FROM INTA 2010	1
5/11/2010	It’s all coming up daisies	2
4/28/2010	Menace to Society: Wanted for crimes against intellectual property	4
4/21/2010	Courtney Love declares herself dead. Trademark Office beats her to it by four years!	2
4/20/2010	“Words are very unnecessary”	7
4/15/2010	It’s the most wonderful time of the year: World Intellectual Property Day	1
4/1/2010	Is it really all about Me? The iCrusade continues.	1
3/15/2010	Google, Kansas: better to ask forgiveness than permission?	2
3/2/2010	Trademarks in the Social Media Space: Reviewing and Creating Trademark Monitoring Policies	2
2/8/2010	iPad.NOTHING	2
1/28/2010	No Laughing Matter: The North Face vs. The South Butt	2
1/8/2010	Do Androids Dream of Intellectual Property Rights?	5
12/8/2009	Why Can't We All Just Get Along?	2
11/20/2009	Trademarking Personal Names	6
9/9/2009	More about trademarks	0

Transportation and Transportation Services (3)

Date	Title	Comments
2/13/2013	Crowdfunding Gift Giving Could Drive Dodge Sales	42
6/30/2010	Cameron flies Virgin	1
6/22/2010	Postal markets open to competition, and consolidation	3

Verbal Identity and Naming (118)

Date	Title	Comments
5/20/2013	Seamless and GrubHub Colliding, But Which Brand Will Emerge on the Other Side?	0
5/17/2013	Swordplay Stakes Out Jargon, Champions Great Writing	2
5/15/2013	Giving a Voice to New Brand Spaces	2
5/8/2013	Subway Standoff: Using Brand Voice to Stand Out, One Train Car Ad at a Time	17
4/11/2013	Interbrand Hamburg Develops Global Brand Spiriant	120
4/9/2013	Facebook Home: A Simple Name Promises More	7
2/15/2013	Who Named Nemo?	15
2/12/2013	It’s All About BlackBerry	4
12/26/2012	A Taste of What’s to Come?	17
12/21/2012	Tell It Like It Is	11
12/20/2012	Beauty Brands Realizing One Size Doesn't Fit All	50
12/18/2012	Raising the Bar	6
12/10/2012	Temptations, Sensations and Refreshers	24
12/5/2012	Seize the Day and Enjoy By 12.21.12	3
11/26/2012	We Like Your Name: November 2012	5
11/20/2012	Pseudo Names: Do Studio Stand-ins Muddy Brand Waters?	22
10/31/2012	Paint it Black for Halloween	6
10/30/2012	What Can We Learn from Storm Naming?	30
10/25/2012	We Like Your Name - Halloween Edition	160
10/16/2012	Telling stories. It’s not just for the Cowbirds.	25
9/20/2012	We Like Your Name: September 2012	7
9/7/2012	The iPad Mini Isn’t Just a Name – It’s a Signal of Apple’s Future	11
9/4/2012	We Like Your Name - August 2012	12
7/23/2012	We Like Your Name: July 2012	4
6/18/2012	We Like Your Name: June 2012	6
5/29/2012	Yelling Up the Wrong Tree	8
5/15/2012	We Like Your Name	11
4/27/2012	Circling R's: Smart phoning it in	6
4/18/2012	Protect the Capital P	9
3/23/2012	Kraft Foods’ Name Change: Watch Interbrand CEO Jez Frampton Debate on Bloomberg TV	2
3/19/2012	Circling R’s: Think Twice Before You Dot That ‘i’	1
3/15/2012	Rose gold by any other name	4
3/9/2012	The Death of a Trademark	2
1/18/2012	The Day the Internet Stood Still	1
12/8/2011	The Company Formerly Known As	12
10/17/2011	Ben & Jerry’s & the Art of Unmentionable Names	4
10/5/2011	When we call brands by their nicknames, is it truly a sign of admiration?	17
9/22/2011	Netflix and Us: The End of the Affair: Perspectives from Interbrand’s Verbal Identity experts	3
8/12/2011	Stay Safe. Stay Strong.	2
6/13/2011	Naming Brewhaha	0
6/9/2011	Wii U – who, Mii?	0
5/10/2011	Naming is a horse race	2
3/25/2011	A Quiescently Frozen Dairy Confection?	0
3/15/2011	Brands that become Heroes: Illy, a case study	1
2/10/2011	Watch your tone	6
2/9/2011	Planet: TBD	5
1/18/2011	Branding the Jump: Verbal identity is key to customer relationship	11
12/29/2010	Ticket to Ride: Virgin America’s brand voice and the customer journey	3
12/10/2010	Name your price: Trademarks to the highest bidder!	10
11/4/2010	Naming a movement: The future is Kinect	4
11/1/2010	Branding With Character: Of meerkats and monkeys	1
9/29/2010	BlackBerry Playbook: An everyman name, but does it miss the mark?	1
8/9/2010	(brands that whisper) versus BRANDS THAT SHOUT!	5
7/12/2010	The name that changed the game: Wi-Fi celebrates 25 years	13
6/24/2010	Name changes and changes in name only: Can a new name help clean an oil spill?	1
6/21/2010	Flickr Gets Itself an "E"	3
6/16/2010	Lions and Tigers and Brands – Oh My!	3
5/28/2010	The Name of the Game	2
5/13/2010	More than (just) words	2
5/10/2010	AriZona Iced Tea Profiles Itself	0
5/10/2010	The Psychology of Apology: Boeing Grows Up	0
5/10/2010	Are you a fanbassador?	2
5/6/2010	Miracle Whip Refuses to Celebrate Cinco de Mayo	13
5/5/2010	Duane Reade: Just a little hip	6
5/3/2010	It’s Complicated: Turning the Tretorn Personality Outside In	9
4/30/2010	Life Imitating Art?	8
4/30/2010	What’s your type?	3
4/29/2010	Steve Jobs' "Thoughts on Flash": What do Interbrand's Verbal Identity Experts Think?	0
4/28/2010	Name Brands: Keeping it Real...Again	4
4/26/2010	Enjoy Refreshing ethel's chocolate	4
4/22/2010	The One and Only WD-40	3
4/22/2010	The Psychology of Apology: Starbucks Will Help You Find Another Bathroom	2
4/22/2010	What kind of girl do you think I am?	3
4/21/2010	Another Effen Vodka	3
4/20/2010	Does Audi’s Truth in Engineering Yield Truth in Advertising?	7
4/20/2010	Name Brands: Keeping it Real	9
4/19/2010	Gadgetmania! Rumors swirl over next-gen iPhone	6
4/16/2010	The Psychology of Apology: The Best Way to Say You’re Sorry	2
4/16/2010	Naming Trends 2010: A look forward (not back)	2
4/16/2010	A Rose by Any Other Name: 1-800-Flowers and a lesson in choosing the right name	11
4/8/2010	The Land Branding Forgot	3
4/6/2010	Can you smell that? What’s hot and what’s not in fragrance naming	7
4/1/2010	Topeka, Google? Happy April Fools	2
4/1/2010	GM's last Volt of hope	3
3/15/2010	Have Your Cake and Eat it...Fast: Porsche Plugs In	0
3/12/2010	Verbal Identity News: Whoopi finds Poise being everywoman; A surprising twist for an underserved cause	8
3/5/2010	Naming News: How much can we l-l-love lululemon?	4
3/4/2010	To man up is to brand up	2
3/1/2010	Name Brands: Calling a Spade a Spade	6
2/19/2010	Whose Brand Story Is This, Anyway? Google’s Odyssey in a Complex World	11
2/19/2010	First Toyota, Now Tiger: When Brands Say They’re Sorry	1
2/18/2010	The Psychology of Apology: Tells Me Whys, Tell Me Sweet Little Whys	2
2/14/2010	Naming News: For the love of it all	5
2/12/2010	My Virgin ears: Brand Voice and Messaging where you least expect it	6
2/12/2010	Comcast's Mid-Life Crisis	9
2/10/2010	Pepsi, Pecsi or Pesi? Pepsi’s recent move signals they are a fresh and modern brand	10
2/9/2010	Kwedit: A pwomise is a pwomise	4
2/9/2010	Searching for Meaning in Google's Super Bowl Spot	5
1/29/2010	Breaking News! The iPad Causes Worldwide Giggles	15
12/23/2009	Brand names: a look back at 2009	4
11/20/2009	Linguistics Demystified for Brands: late stage essentials	3
11/18/2009	Linguistics & Suri Cruise	13
10/23/2009	Linguistics Demystified for Brands: The Universal and the Particular - Opposites Attract	8
10/14/2009	Linguistics Demystified for Brands: creating coined names	3
10/12/2009	Common Naming Mistake #10 - ending the verbal identity process at a name	2
10/8/2009	Common Naming Mistake #9 - keeping names that are no longer relevant	1
10/6/2009	Linguistics Demystified for Brands: choosing or creating a name	13
10/5/2009	Common Naming Mistake #8 - thinking everything needs a name	2
9/29/2009	Toyota and name recognition	5
9/28/2009	Common Naming Mistake #7 - choosing names subjectively	0
9/25/2009	Linguistics Demystified for Brands	1
9/10/2009	Common Naming Mistake #6 - Linguistics	8
9/1/2009	Common Naming Mistake #5 - Trademarking	1
7/30/2009	Common Naming Mistake #4	0
7/10/2009	Common Naming Mistake #3	1
6/24/2009	Common Naming Mistake #2	0
6/19/2009	Common Naming Mistakes	3
6/5/2009	Interbrand names Microsoft's new search engine Bing!	12

Uncategorized (25)

Date	Title	Comments
11/13/2012	Interbrand’s 5 Steps to Rebranding the Republican Party	5
4/16/2012	On Borrowed Nostalgia and Retro Branding	3
4/9/2012	Great brands start from within	2
3/30/2012	March Madness: The Likeness of Legends	5
3/30/2012	Digital Dallying with Virtual Running, Relationships and Chat	3
3/29/2012	Starbucks, I Hardly Knew Ye	8
3/21/2012	And They’re Off! The Race for ICANN’s New Top-Level Domain Names	4
3/13/2012	Just Drive (Brand Engagement), She Said	3
2/29/2012	The Dark Chocolate Art of Naming	5
2/27/2012	Movie Marketing Needs More Brand Focus	1
2/24/2012	Interbrand Announces Japan’s Best Global Brands 2012	0
2/20/2012	Keeping an eagle eye on the high-street	73
2/15/2012	The Apple Disruption	0
2/3/2012	Navigating the New Dotbrand Frontier	1
2/3/2012	Interbrand's Andy Payne chats with iF International Forum of Design	0
1/12/2012	A new gTLD window opens, and the dotbrand watch begins	1
12/23/2011	What is your branded mobile application strategy?	31
12/22/2011	Analyze your way to growth!	5
12/14/2011	How do you market to a generation of entrepreneurs?	3
12/1/2011	Here's to 2012!	4
11/23/2011	What replaces the ‘growth’ word?	5
9/19/2011	Tapping into a New Era of Learning	2
9/19/2011	Internet map	2
8/1/2011	Predictions: What’s in store for the DAM future?	0
4/23/2010	Name Brands: Keeping it Real, Part 2	3

Total

713 posts.