Archive

Beauty and Cosmetics | Best Global Brands | Brand Blunders | Brand Extensions | Brand Forecast | Brand Management | Brand Partnerships | Brand Sound Off | Brand Strategy | Brand Valuation | Corporate Citizenship and Sustainability | Creativity and Innovation | Customer Experience | Demand and Desire | Design and Packaging | Digital and social | En español | Etymology | Health | Hospitality and Travel | Internal Brand Engagement | Luxury | Mergers and Acquisitions | Monthly Design Perspective | Nation Branding | Not-for-profit | Personal Branding | Podcast | Retail Branding | Smart Branding | Sports and Sponsorships | Sustainability | Tech Brands | That's Debatable Social Media Debate | Trademarks | Transportation and Transportation Services | Verbal Identity and Naming | Uncategorized

Beauty and Cosmetics (3)


Date

Title

Comments

11/15/2011 Rinse and Repeat – Realities of Mass Hair Care Branding    0
6/23/2011 Why the delay? Superdrug Beautycard launches    0
10/18/2010 Procter & Gamble recognizes Interbrand as a top-performing global partner    0
 

Best Global Brands (29)


Date

Title

Comments

10/22/2012 Jez Frampton Speaks with Ann Lewnes of Adobe & Andy Palmer of Nissan at WOBI    0
10/8/2012 Corporate Brands: The New Wealth Creators    0
4/4/2012 Interbrand's Global CEO Jez Frampton on Building Unbeatable Brands    0
10/25/2011 What’s Next for Apple?    0
10/14/2011 Interbrand Sampson Chairman Jeremy Sampson    0
10/13/2011 SAP On Their Brand Value Increase    0
10/12/2011 Jez Frampton and Coca-Cola’s Joseph Tripodi    0
10/11/2011 Interbrand at the New York Stock Exchange     0
10/4/2011 What Makes Burberry a Best Global Brand?    0
10/4/2011 Interbrand CEO Jez Frampton Rings NYSE Opening Bell    0
10/4/2011 Frankfurt Stock Exchange Celebrates Best Global Brands 2011    0
10/4/2011 Is Steve Jobs bigger than Apple?    0
10/4/2011 Best Global Brands 2011: Live Now!    0
10/25/2010 Demand and Desire 8: Best Global Brands 2010    0
10/5/2010 Taiwanese Brands: Charting a Global Course    0
9/28/2010 ISO 10668: Requirements for monetary brand valuation    0
9/21/2010 Burberry Makes Digital Core to its Strategy    0
9/17/2010 Test your Brand Knowledge    0
9/16/2010 Working on our relationships: Brand-to-Person    0
9/15/2010 Best Global Brands 2010 at the New York Stock Exchange    0
9/14/2010 Interbrand’s Best Global Brands 2010: Which brands do you expect to see on tomorrow’s list?    0
5/27/2010 All in the Journey: Why Chinese Brands Aren't in a Global Rush    0
9/18/2009 CSR and Brand Value    0
9/14/2009 Why not-for-profit businesses should value their brands    0
9/14/2009 Imagining the new Russia    0
7/23/2009 Social Media and the 2008 Best Global Brands    0
7/23/2009 How will the global recession impact the Best Global Brands?    0
7/21/2009 24/7 Wall Street tries to predict Interbrand's 2009 Best Global Brands    0
7/10/2009 WEST IS BEST    0
 

Brand Blunders (17)


Date

Title

Comments

10/18/2012 Will Brands' Popularity Take a Hit Over Taxes?    0
7/18/2011 News of The World No More: Why brands need higher standards than their consumers    0
6/28/2011 The Power of Social Media Over football(ers)    0
5/23/2011 What's the real reason behind Shell's New Zealand rebrand?    0
5/13/2011 Beyond simple damage control: Brands involved in the Galleon Group scandal    0
5/12/2011 You hurt all of us today, Facebook    0
4/25/2011 For Customers’ Sake, Please Align Your On and Offline Brand Experience    0
4/22/2011 Things are moving really fast, Apple    0
2/17/2011 Coca-Cola’s tough week    0
1/24/2011 Why Microsoft shouldn’t have jumped on the Groupon bandwagon    0
12/23/2010 Bank of America braces itself: But will domain name buying really work?    0
11/29/2010 Microsoft Kinect: A lesson in the difference between what people buy and what they buy into    0
11/15/2010 A serious leader needs a serious brand: APEC needs to focus on communicating a strong message    0
11/10/2010 The Renault Twizy Takes the Electric Car Back to Square One    0
5/7/2010 Infiniti and beyond    0
2/16/2010 Toyota Keeps Truckin’: What To Do When Your Tagline Suddenly Shifts Gears    0
10/19/2009 Women represent a huge growth market: So why are they ignored?    0
 

Brand Extensions (4)


Date

Title

Comments

2/14/2012 Parents Beyonce and Jay-Z Take Control    0
8/31/2010 O2 D-BIOTIC: Yogurt as cosmetics    0
4/20/2010 Thinking inside the brand: Brand extensions that work    0
7/20/2009 Starbucks New Concept: No Name "Local" Coffeehouse    0
 

Brand Forecast (31)


Date

Title

Comments

5/31/2013 P&G Alumni Go Back to the Future    0
2/28/2012 Is the global slowdown irrelevant in fast developing markets?     0
2/27/2012 How is global energy policy affecting your world?    0
2/26/2012 How can CPG brands deliver value in light of limitless choice?     0
2/23/2012 Blurred boundaries in retail create new opportunities across channels    0
2/21/2012 As work and play meld together, user experience is tech’s top metric    0
2/21/2012 Will telecoms use new capabilities to build connections with consumers?     0
2/17/2012 Rapid innovation in media means some brands will fall behind     0
2/16/2012 Best Banks in the Uncertain Financial Services Sector?    0
2/15/2012 Can hotels deliver both excellence and value to demanding consumers?     0
2/14/2012 Healthcare: How are smart brands getting on board?     0
2/13/2012 Should We Trust Aggregators to Drive Our Digital Purchase Decisions?    0
2/10/2012 Can luxury brands remain timeless in times of change?     0
2/9/2012 The Year of the Business Service Brand     0
2/8/2012 Food and Beverage Brands in 2012: Optimism, the Olympics, and Developing Markets    0
2/7/2012 Expect slower growth for autos, but innovative tech developments    0
2/6/2012 In the airline industry, a departure from the status quo    0
11/8/2011 Who is pushing the “off” button?    0
3/9/2011 Is the CNN brand in jeopardy?    0
1/13/2011 What will 2011 bring? Airlines    0
1/10/2011 What will 2011 bring? Financial services    0
1/6/2011 What will 2011 bring? Technology    0
1/5/2011 What will 2011 bring? Business Consulting    0
1/4/2011 What will 2011 bring? Digital    0
1/3/2011 What will 2011 bring? Hotels and Hospitality    0
12/23/2010 What will 2011 bring? Food and beverage predictions    0
12/22/2010 What will 2011 bring? Energy Predictions    0
12/21/2010 What will 2011 bring? Telecommunications predictions    0
12/20/2010 What will 2011 bring? Automotive Predictions    0
12/17/2010 What will 2011 bring? Retail predictions    0
12/16/2010 What will 2011 bring?    0
 

Brand Management (5)


Date

Title

Comments

12/18/2012 Harnessing the Power of Voice    0
5/4/2012 Interbrand Launches Best Swiss Brands 2012    0
4/18/2012 From Advertiser to Discussion Leader    0
7/18/2011 When Brand Guidelines Aren't Enough    0
7/15/2011 Technology in Practice: Where Companies Fall Short    0
 

Brand Partnerships (2)


Date

Title

Comments

12/20/2011 Goodbye, Napster . . . again    0
9/12/2011 Fast Fashion!    0
 

Brand Sound Off (1)


Date

Title

Comments

2/5/2010 Why the U.S. Media Should Put the Brakes on the Negative Toyota Hype    0
 

Brand Strategy (50)


Date

Title

Comments

5/15/2014 UGG takes its brand where there are no roads (yet)    0
3/10/2014 How Do Brands Achieve "Lifestyle" Status?    0
3/5/2014 How Digital is Transforming Brand Building: Huang Taji's Success    0
3/4/2014 FOMO Finds its Way to Marketing    0
2/27/2014 The Hostess With The Mostest (Millennial Appeal): Ellen DeGeneres And The Academy Awards    0
2/19/2014 Credendo: Turning Uncertainties into Opportunities    0
2/18/2014 Netshoes: A Brand Born to Win    0
2/10/2014 Beyond Gratification: Aligning the Millennial User Experience with Brand Promise    0
1/30/2014 Brands at Play: Reinventing the Store Where Digital Meets Illusion     0
1/27/2014 Digital Natives: Empathizing with the Millennial Experience    0
1/15/2014 Converse's Running Start in 2014    0
1/9/2014 The Primacy of Partnership: The New Connected Ecosystem of Brands     0
1/8/2014 What Brands Can Learn from Cricket Energy Bars    0
12/23/2013 Spreading Christmas Cheer: A Festive Lesson in Humility     0
12/18/2013 Breaking Boundaries: Innovative Branding Moments of 2013    0
12/17/2013 Guinness: "Made of More" From Way Back When    0
11/19/2013 How Can Brands Best Innovate, Facilitate and Collaborate?    0
11/18/2013 Whistling to Their Own Tune: Creating a Spotify Fit for the Future    0
11/13/2013 An Inside Look at the ANA Content Marketing Members-Only Conference     0
11/12/2013 How Will Millennials Shape the Future of Leadership?    0
11/6/2013 Does Your Brand's Marketing Pass the Kitten Test?    0
11/5/2013 Big Data Burnout? Buzzword Fatigue May Be Setting In, But It’s a Vital Tool    0
10/28/2013 Smart Characterises Smart    0
10/14/2013 The Future of Wearables is Co-Branded    0
10/9/2013 Opportunities for Brands in the Collaborative Economy    0
9/27/2013 Is this the future of fast food? Three health-conscious brands to watch.    0
9/24/2013 YP Rebrands for the 21st Century    0
9/16/2013 The Value of Peanuts: Creating a Great Brand Story    0
8/5/2013 Managing CEO Shock    0
7/23/2013 The opportunity to lead: How to hedge your bets on hedge fund brands    0
7/18/2013 Are data privacy concerns helping to rebrand cash?    0
7/17/2013 The Next Canadian Retail Revolution    0
7/9/2013 Celebrating a Nation, Celebrating an Icon     0
4/22/2013 Interbrand Cologne Guides Tourism Group on Journey to New Identity    0
2/27/2013 Powering Brands and Business: Video on Interbrand Premieres     0
2/26/2013 With Help from MacFarlane, Oscars Preview a New Vision: Fresh, but Unfocused    0
1/29/2013 Ford, Going Further    0
1/16/2013 Game Changer: Monopoly Gets a Refresh, One Piece at a Time    0
10/16/2012 What are the Masters of Marketing Talking About?    0
9/12/2012 It’s Not How They Grow Up, But How They Grow Out: Brand Stretch and the Peter Pan Millennial Generation    0
12/13/2011 Ready or not, ICANN gTLD deadline looms    0
11/18/2011 Brand Business Burns as Occupy Protests Churn    0
7/27/2011 No Brand Is an Island, Partnering With Clients from Start to Finish    0
7/19/2011 Bricks with clicks: How LEGO® stayed relevant    0
7/1/2011 Switch the fish campaign: Leading consumer tastes forward    0
6/15/2011 Twist, split, or bust?    0
4/28/2011 Is your brand ready for growth?    0
3/31/2011 Starbursting    0
12/22/2010 Blood in the water: Will Ford Overtake Toyota in 2011?    0
 

Brand Valuation (19)


Date

Title

Comments

7/15/2014 Interbrand Releases Best Mexican Brands 2014     0
6/24/2014 Interbrand Launches the 4th Annual Best Global Green Brands     0
4/10/2014 When you're finished changing, you're finished    0
11/4/2013 Leadership: Maximizing Opportunities for Canadian Brands    0
10/29/2013 Shakeup at the Top: Best Russian Brands 2013 Launches with New #1    0
10/23/2013 Tech Brands See Big Gains on Interbrand's Best China Brands 2013    0
10/8/2013 Apple, Tiger Woods and the burden of brand expectations    0
5/22/2013 Interning at Interbrand Around the Globe    0
4/19/2013 Wanted: Differentiation in the Dutch Media Brands Landscape    0
12/17/2012 Interbrand Launches Best China Brands 2012    0
7/1/2012 If Candidates Were Brands    0
5/7/2012 Spirit Airlines vs. Jerry Meekins: The calculus of the tough call    0
2/24/2012 Charles Dickens – A tale of £280 million    0
12/19/2011 What gets measured gets done    0
7/8/2011 Spoilt For Choice: How To Measure Brand Strength & Consistency    0
6/10/2010 Young and Lovely: Gisele and Brand Brazil    0
3/15/2010 Retail Sales Grew in February: Smart Brands Weren't Surprised    0
3/9/2010 That's Debatable: The Social Media Edition    0
2/17/2010 State of Dutch Branding: The Surprising Results    0
 

Corporate Citizenship and Sustainability (57)


Date

Title

Comments

8/21/2014 Closing the Gap: The Value of Corporate Citizenship    0
8/18/2014 Interbrand Inspired Month of Service     0
7/25/2014 Closing The Gap: Embedding CSR into the Everyday    0
7/24/2014 Closing The Gap Between Compliance and Accelerated Performance    0
7/2/2014 A “Good Pitch”: How Powerful Films Inspire Powerful Action     0
6/6/2014 The Real Meaning Behind "Purpose"    0
5/27/2014 Changing the world (for real)—one school at a time    0
5/22/2014 Closing the Gap : Bringing Sustainable Solutions to Customers    0
5/12/2014 Everyone Has Promise: A Visit with Pencils of Promise in Guatemala     0
4/24/2014 Closing the Gap: Made to Matter    0
3/20/2014 CLOSING THE GAP: TAKING CORPORATE CITIZENSHIP TO THE NEXT LEVEL    0
3/11/2014 FEED Launches FEED Supper at SXSW    0
2/25/2014 Closing the Gap: Corporate Citizenship & Future-Proofing Brands     0
2/20/2014 Measure your Social Impact for Millennials' Sake    0
1/16/2014 Closing the Gap: World-Changing Brands Must Find Their Corporate Citizenship Voices    0
1/13/2014 It's Time for World-Changing Tech Brands to Talk Corporate Citizenship    0
12/19/2013 Closing the Gap: From Building a Brighter Future to Inspiring Participation     0
12/10/2013 Interbrand Builds a Brighter Future With a World Changing Holiday Campaign    0
11/21/2013 Closing the Gap: The Value of Corporate Citizenship    0
10/21/2013 Closing the Gap: From a Skill Sharing Economy to Sustainability Marketing    0
10/11/2013 Feeding on Goodness: A Brand Recipe for Success     0
9/5/2013 Interbrand Hosts World Changing Speakers    0
8/21/2013 Interbrand Launches "Closing the Gap"    0
8/13/2013 Six Keys For Walking the Corporate Citizenship Talk     0
7/3/2013 Partnerships Benefit Causes and Brands    0
6/17/2013 Interbrand Study: To Win Over Consumers, Make Your Green Credentials Visible     0
6/14/2013 Consumers Look to Favorite Brands for Sustainability Without Compromise    0
6/12/2013 Sustainability and the Culture of Excellence     0
6/11/2013 Is green the new black? Are luxury brands becoming truly sustainable?    0
6/4/2013 Abercrombie & Fitch’s Corporate Citizenship Opportunity     0
5/14/2013 Telecom Competitors Join Forces to Save Lives    0
3/11/2013 Heroes Are Made by the Path They Choose    0
2/14/2013 Heifer International: Give World Changing Gifts this Valentine’s Day    0
12/3/2012 Changing the World    0
11/29/2012 Delivering the Diesels    0
11/15/2012 $4.5 Billion BP Judgment is Not the Solution    0
10/22/2012 Balancing Opportunity and Social Responsibility in an Age of Uncertainty     0
7/18/2012 Interbrand Sampson Celebrates Madiba Day    0
11/28/2011 The Bumpy Road to Sustainability    0
4/20/2011 A defining moment? The one year anniversary of the BP oil spill    0
3/17/2011 McDonald's goes green for St. Patrick's Day, but how green is it?    0
11/15/2010 etymology: Speaking like a corporate citizen    0
10/26/2010 Bag It: Is your life too plastic?    0
10/14/2010 Taking on Sustainability: Monthly Design Perspective October 2010    0
8/2/2010 Don’t green your brand: brand your green    0
7/26/2010 Sustainable says, as sustainable does: Puma gets green with a Clever Little Bag    0
6/23/2010 A Natural Selection    0
5/3/2010 The Psychology of an Apology: BP struggling to get its message straight    0
4/19/2010 Coming Down to Earth: Earth Day 2010    0
2/16/2010 Nissan Turns Over a New LEAF: It's Electric!    0
1/13/2010 CES provides a platform for sustainable products but doesn't become an agent of change    0
11/17/2009 Grandmothers can be solar engineers too    0
11/16/2009 After a lot of spinning wheels, we are finally on the right track    0
8/17/2009 Can brands really be 100% sustainable?    0
7/28/2009 A Golden Anniversary    0
6/18/2009 Sustainability: Nokia    0
6/11/2009 Sustainability Struggles: Nike    0
 

Creativity and Innovation (58)


Date

Title

Comments

8/13/2014 Vote for Interbrand’s Panels At SXSW 2015!    0
7/11/2014 Interbrand Cincinnati Recognized in the Graphis Design Competition    0
6/18/2014 Interbrand Wins Gold at Cannes     0
6/11/2014 Interbrand Cincinnati Wins Six Hermes Creative Awards     0
5/9/2013 Beer Drones Deliver Unique Branding Potential    0
3/12/2013 Inside SXSW Interactive 2013    0
3/5/2013 Consumer Tech Encroaches on Durable Goods    0
1/31/2013 RIMancing the Phone – BlackBerry Tries to Make us Fall in Love Again    0
10/23/2012 Design Within Our Reach    0
8/21/2012 Olds' Legacy 115 Years Later: Value and Innovation Help Auto Industry Thrive    0
5/31/2012 TED Forges New Paths in Education    0
5/29/2012 Interbrand's World Changing Speaker Series    0
4/26/2012 Let's Celebrate and Have a Good Time!    0
7/26/2011 Eight Strategies for a more inspiring design brief    0
7/6/2011 A visit to Rainbow City: Where art and branding intermingle    0
5/20/2011 Human rights will get a logo, but is a logo enough?    0
5/17/2011 From burger joint to more: McDonald's smart evolution    0
5/6/2011 An Ode to Coca-Cola on its 125th Year    0
3/29/2011 The future of brick and mortar: engaging shoppers through play    0
2/21/2011 Designers' printed inspiration available online... sort of    0
12/23/2010 Cool Hunting? Look to Ace Hotel    0
12/20/2010 Viral Video of the Week: WordLens    0
12/10/2010 Viral video of the week: Sour's Mirror    0
12/9/2010 An Ode to :D (Emoticons ÷ people)    0
12/3/2010 Viral video of the week: H&M's 3D Projection Mapping    0
12/1/2010 Interbrand's Present to You: Gather for Change    0
10/11/2010 Virgin Galactic spaceship flies first solo test run    0
10/8/2010 Gapastrophe: The overwhelming response to Gap’s new logo    0
10/8/2010 How are creativity and trends spread?    0
9/20/2010 Perceive and Imagine    0
9/16/2010 Palladium's "Detroit Lives": Creativity Lurks in Motor City    0
8/19/2010 Stefan Sagmeister: Things I have learned in my life so far    0
7/12/2010 Work of Art. Bravo?    0
6/25/2010 Conversation Starters: Which poster best addresses the crisis in the Gulf?    0
6/18/2010 Brand Warrior: World Cup War Wear    0
6/14/2010 Checking in With Jenny Mangan, Finalist for the Ad Age Global Issue Cover Contest for Creatives under 30    0
5/28/2010 Greenpeace Calls for a Slick Redesign for BP    0
5/26/2010 Typographic Recess at the Letter Playground    0
5/26/2010 Demand and Desire 5: Creativity and Design    0
4/23/2010 The New $100 Dollar Bill is an Eyesore    0
4/23/2010 Always room for reinvention    0
4/23/2010 Art and Music: The marriage lives on    0
4/21/2010 Design in the Economic Downturn    0
4/19/2010 Don't Jump    0
4/19/2010 Perhaps it’s time for metal bands to start using different typefaces?    0
4/15/2010 INSIGHTS FROM FUSE 2010: THE RISE OF THE CO-CREATOR - FOUR FACTORS CHANGING THE GAME    0
4/14/2010 Fashioning Brands    0
4/9/2010 An Inside Look at The New York Times Brand    0
4/8/2010 AT&T Puts a Bright New Spin on its Globe    0
4/7/2010 Tasty Trucks: The Big Apple's Newest Lunch Option    0
3/5/2010 Get down: how depression helps you think    0
2/25/2010 The Google Doodle: More than Meets the Eye    0
2/12/2010 BMW’s Vision EfficientDynamics: When Design Meets the Brand Idea    0
12/3/2009 What Coca-Cola, Google, and IBM are doing right    0
11/10/2009 More on multisensory experiences    0
10/29/2009 Disney and multisensory experience    0
9/1/2009 Equities at Work: Monthly Design Perspective September 2009    0
 

Customer Experience (11)


Date

Title

Comments

7/13/2014 Life Insurance: Making the Shift from Supply to Demand    0
12/5/2013 Burgeoning Singapore Brunch Scene Begs the Question: How Do Brands Differentiate?    0
12/7/2012 LEGO Builds Brand Loyalty    0
9/10/2012 Recovering from Kinks in the Web Experience    0
7/9/2012 What’s on Customer Experience Professionals’ Minds in 2012?    0
12/21/2011 Brands and Facebook: How a ‘like’ can quickly turn into an ‘oh no!’ moment    0
8/5/2011 How do you get customers to commit? Just ask.    0
6/23/2011 What’s on customer experience professionals’ minds?    0
2/12/2010 Outsmarting a Branded World, Olympics Edition    0
12/4/2009 From Tokyo to the World    0
10/2/2009 Target customer service    0
 

Demand and Desire (23)


Date

Title

Comments

6/26/2012 Demand and Desire Podcast 20: Best Global Green Brands 2012    0
3/22/2012 Demand and Desire: "The Future of the Sectors" Part 2    0
3/2/2012 Demand and Desire 'The Future of the Sectors'    0
2/21/2012 Demand and Desire Podcast 19: Retail: Why you buy...    0
12/21/2011 Demand and Desire Podcast 18: Brazilian Grand Prix Brands And Sponsorship    0
11/10/2011 SPECIAL EDITION - Podcast 17: Best Global Brands 2011    0
11/10/2011 SPECIAL EDITION - Podcast 17: Best Global Brands 2011    0
11/9/2011 SPECIAL EDITION - Podcast 17: Best Global Brands 2011    0
10/31/2011 Demand and Desire Podcast 16: The ROI of Corporate Citizenship for Global Brands    0
8/1/2011 Demand and Desire 15: Best Global Green Brands    0
6/7/2011 Demand and Desire Podcast 14: Networks and Not-works: Recognizing Consumer Power (Part 2)    0
6/7/2011 Demand and Desire Podcast 14: Networks and Not-works: Recognizing Consumer Power (Part 1)    0
4/6/2011 Demand and Desire Podcast 13: GlobalShop 2011    0
2/11/2011 Demand and Desire 11: Brands in the Social Network, Part 2    0
2/11/2011 Demand and Desire 11: Brands in the Social Network, Part 1    0
12/20/2010 Demand and Desire 10: Greatest Hits    0
11/30/2010 Demand and Desire 9: Coca-Cola and Cisco    0
7/23/2010 Demand and Desire 7: Tokyo    0
6/22/2010 Demand and Desire 6: Sports    0
4/21/2010 Demand and Desire: Mumbai, Podcast 4    0
3/19/2010 Demand and Desire: GlobalShop in Las Vegas, Podcast 3    0
2/19/2010 Demand and Desire: Shanghai, Podcast 2    0
1/22/2010 Demand and Desire: Podcast 1    0
 

Design and Packaging (38)


Date

Title

Comments

4/1/2014 Unpacking the future: Insights from the European Networking Group, 10th Annual Summit Madrid     0
2/11/2014 The Value in Design    0
2/3/2014 Design Craft: Try, Sketch and Collect    0
1/22/2014 Design Craft: A Look at Design Trends and Inspiration     0
12/3/2013 Emotion Ignites Packaging Design    0
11/25/2013 Brewing the Ideal Brand Experience     0
11/8/2013 Poster as Lens — Warby Parker at Interbrand    0
10/30/2013 Interbrand Takes Home Five Red Dot Awards    0
5/13/2013 Relentless Looks to Tap Summer Energy    0
2/28/2013 Interbrand Most Decorated Organization of the 2013 REBRAND Global Awards    0
1/30/2013 Interbrand Helps GE and AVIC Joint Venture Soar     0
12/14/2012 UC Logo Controversy Shows Why Engagement Matters    0
10/29/2012 Interbrand Cincinnati Awarded First Place    0
8/9/2012 Mike Rigby Looks at Life Beyond Logos    0
10/26/2011 What Would Facebook Smell Like?    0
7/11/2011 Customizing Colors for Glidden    0
6/24/2011 How far is too far? The case of Orla Kiely and Rob Ryan    0
3/1/2011 Is the new JCPenney logo a do or a don't?    0
2/25/2011 Instinctive Design: Moving brand purchase beyond rational decision-making    0
1/13/2011 How to maximize package design at retail    0
1/6/2011 Starbucks Rebrand: At Age 40, a Siren’s Coming-Out Party    0
12/13/2010 Branding for Men: Less Testosterone, More Thought, Please    0
9/1/2010 Hot, hot, hot! A hot sauce education: Monthly Design Perspective September 2010    0
7/29/2010 London gears up to become a city of cyclists    0
7/21/2010 WD-40 Stays True to Its Roots, Evokes Nostalgia with its Collector's Can    0
7/7/2010 Packaging observations and prognostications    0
6/9/2010 Instinctive Design: Developing iconic, unforgettable design    0
4/2/2010 Who is Hot for Robots?    0
3/19/2010 Think Verbisual: Verbal Identity’s Role in a Visual Identity System    0
3/13/2010 Licensed to Thrill: March 2010 Monthly Design Perspective    0
3/9/2010 Cottonelle debates toilet manners    0
2/13/2010 Home Delivery: Monthly Design Perspective February 2010    0
1/13/2010 Under Consideration Praises Interbrand's Design Work    0
1/7/2010 Interbrand wins two Good Design Awards    0
6/26/2009 The Bar Code turns 35    0
6/16/2009 Las letras de la empresa    0
6/12/2009 Distribuidores todopoderosos    0
 

Digital and social (81)


Date

Title

Comments

5/6/2014 Why Foursquare Has It Backwards    0
2/26/2014 Fashion Brands Take On Technology During Fashion Week    0
10/18/2013 Amazon Flows with Wine    0
7/25/2013 Feature Innovation is Good, Feature Innovation with Brand Personality is Better    0
4/29/2013 Hash It Out!    0
3/13/2013 Thriving Thanks to Big Data    0
1/31/2013 Social Trends Indicate Big Changes Coming for Brands    0
1/17/2013 From Big Data to Better Data in 2013    0
12/27/2012 2013: The Year of Measurable Brand ROI in Social Media    0
10/10/2012 Brand voice, Facebook fans and your invisible brand    0
8/7/2012 What Will the Post-Digital Era Mean for Brands?    0
7/19/2012 Brands Must Play Hard to Stand Out    0
6/25/2012 .Who .Wants .What    0
5/22/2012 Coming soon! Interbrand IQ: Starbucks’ digital storytelling strategy    0
5/1/2012 The 3 Big Ideas from the AdAge Digital Conference    0
2/17/2012 The digital translation versus the digital imagination    0
9/29/2011 Facebook Timeline: Welcome to the Metawebs     0
8/29/2011 Are you missing a click?    0
7/21/2011 Is digital an answer?    0
7/15/2011 Google+, Facebook killer?    0
5/6/2011 One unique tweet, one important brand lesson: Osama bin Laden and social media chatter    0
5/6/2011 Video of the Week: Ben & Jerry's Fair Tweets    0
4/11/2011 Epsilon’s breach: How can brand owners secure against online fraud?    0
4/1/2011 Video of the week: GranataPet Snack Check    0
3/29/2011 How the world's most tech-savvy country copes with a natural disaster    0
3/18/2011 Video of the Week: AR Magic Mirror    0
3/4/2011 Video of the Week: Volkswagen and the Planeta Terra Festiva    0
2/25/2011 Video of the Week: Ford augmented reality campaign    0
2/18/2011 Viral Video of the Week: Keynote app for iPad    0
2/11/2011 Viral Video of the Week: 3D object tracking on a smartphone    0
2/4/2011 Viral Video of the Week: Honda Jazz iPhone App demo video    0
1/28/2011 Viral Video(s) of the Week: Hyper Island art students get innovative    0
1/21/2011 Viral Video of the week: The Chase    0
1/19/2011 Tech branding: Not “smart” enough    0
1/14/2011 Viral Video of the Week: Microsoft's Surface    0
1/13/2011 Word of Advice to CES: Keep it simple    0
1/7/2011 Viral Video of the Week: KLM Surprise    0
12/17/2010 Facebook brings facial recognition to photo tagging    0
9/29/2010 Maximum Volume: Match Your Message to the Medium    0
8/12/2010 Branding and Social Media    0
7/22/2010 YouTube and the Guggenheim Buddy Up for YouTube Play    0
7/13/2010 App-tly Named: Five tips for naming your mobile app    0
6/25/2010 Mobile – the new online for retailers    0
6/23/2010 Wireless Technology: Quick, seize the opportunities    0
6/16/2010 Back to basics: Orange’s iPhone 4 loyalty approach    0
6/11/2010 Microsoft Kinect gaming technology – so will it live up to the hype?    0
6/4/2010 Building a Brand with User Experience: How Technology-fueled Experiences Have Defined the Next Generation of Household Names    0
5/27/2010 You Got Iced: The Saga Continues    0
5/21/2010 Top Companies Make the Most of Community    0
5/10/2010 What’s next? The future of Social Media    0
5/7/2010 Will Twitter's promoted tweets be detrimental to brand reputation?    0
5/6/2010 Brands in social media. How far is too far?    0
5/3/2010 Making A Product as Social as Your Communications    0
4/29/2010 The Apple and Adobe Feud Continues: Steve Jobs' "Thoughts on Flash"    0
4/28/2010 Making Your Message Count    0
4/26/2010 Words are more important than ever before    0
4/23/2010 Sehr gutes Marketing    0
4/22/2010 Privacy: The Achilles' Heel of Social Media    0
4/16/2010 One Day All Media Will Be Social    0
4/12/2010 Looking for loyalty? Look to Facebook    0
4/9/2010 Why Foursquare is the Most Important Channel in Your Media Mix    0
4/5/2010 Finding the Sweet Spot: How Social Should Your Marketing Mix Be?    0
3/30/2010 Key Attributes of Socially Successful Brands: Which trait is most important?    0
3/30/2010 iPad Take One! Four Magazines Show Off Their Visions    0
3/24/2010 Hands on or hands off? The social media balancing act    0
3/22/2010 If You Don’t Make It Real, You Won’t Make It Big    0
3/19/2010 Social Conscience Media: Chris Hughes’s Next Move    0
3/18/2010 How to Make a Splash with Less Cash: Blendtec and Moonfruit    0
3/16/2010 Who's Winning Now? Social Media Levels the Playing Field    0
3/12/2010 Fashion Brands and Social Media ROI: Are the traditional measures really relevant?    0
3/10/2010 The Metrics That Matter: Why Engagement Metrics Rule Social Media ROI    0
3/10/2010 You've Come A Long Way, Baby!: .COM Turns 25    0
2/25/2010 Nerd Alert: Sourceforge's new moniker confirms that it's the age of the geek    0
2/12/2010 The SEO Dating Game    0
2/10/2010 Get Into the Remix: Eclectic Method Reveals the Info-Content Consumer Experience    0
2/8/2010 Interbrand Weighs In on the Super Bowl Ads    0
1/5/2010 Crowdsourcing: Is There Wisdom in a Mob?    0
11/12/2009 Social Media and Brand Names: protect your names    0
8/19/2009 Brands live in an ecosystem    0
7/31/2009 Town Holler Reveals the Secret Ingredient for Success in Social Media    0
5/19/2009 Las Marcas Están Conectadas    0
 

En español (1)


Date

Title

Comments

6/17/2009 ¿Cómo afecta la crisis del mercado financiero al valor de sus marcas?    0
 

Etymology (37)


Date

Title

Comments

5/6/2014 The Ins and Outs of Brand Mash-Ups    0
3/31/2014 Etymology: A Name In The Crowd     0
2/13/2014 Etymology: A 玫瑰 By Any Other Name    0
1/23/2014 The great and the groan-worthy: 2013 names in review    0
12/6/2013 Etymology: When your name says it all    0
9/18/2013 Etymology: The secret of successful (name) sharing    0
7/26/2013 Etymology: Keeping Up with Tech Naming    0
6/20/2013 Etymology: The New Shades of Citizenship    0
4/17/2013 Etymology: Thanks a billion: Making names pay    0
3/20/2013 Etymology: Freedom of—and from—choice    0
3/4/2013 Likes, Loves and Loathes: 2012 Names in Review    0
11/15/2012 Etymology: When you can't have it, find it in the unexpected    0
4/20/2012 The whole cast of characters: when naming strategies get personal    0
4/9/2012 Now that it has a name, what do we call it?    0
2/23/2012 Etymology: Don't try this at home    0
2/6/2012 Name by numbers: Putting the alpha in the numeric    0
1/24/2012 From wonderfully simple to simply woeful: 2011 names in review    0
12/2/2011 The skinny on indulgence    0
11/16/2011 From diapers to tequila: The stretch and grip of private labels    0
10/21/2011 Watch what you say: Mentioning the unmentionable    0
10/12/2011 The secret to naming? The names in the Top 100 Best Global Brands.    0
8/16/2011 Etymology: Your name rules. Now what? To interact, interface.    0
7/29/2011 Etymology: Found in translation: Linguistics on the go?    0
4/13/2011 Etymology: When it comes to conversation, just be yourself    0
3/16/2011 etymology: Anything is possible: Taglines herald amazing new times    0
2/23/2011 Etymology: It starts at home: Using words to woo your people    0
1/28/2011 etymology: The future, name TBD    0
1/7/2011 Etymology: The good, the bad, and the tone-deaf, 2010    0
12/6/2010 etymology: Tell Me a Story    0
11/1/2010 etymology: Don't sweat the small stuff    0
10/12/2010 etymology: the new simplicity    0
9/2/2010 Etymology: we all speak food    0
8/20/2010 Etymology: Brand names get real    0
7/30/2010 Etymology: Finance brands and how you rename legacy    0
7/23/2010 Etymology: If there’s an app for that, there’s a name for that    0
7/6/2010 Etymology: The meaning of value    0
6/21/2010 Etymology: Your verbal identity source    0
 

Health (32)


Date

Title

Comments

7/31/2014 Healthcare in 2025: Will Your Brand Survive?    0
7/24/2014 #showmeyourpump Shows Us the New Normal in Healthcare    0
7/16/2014 The 4 Things You Need to Know About the FDA’s New Drug Naming Guidance     0
7/7/2014 Rx to OTC Switching: What Does It Mean for Your Product’s Brand Equity?    0
6/30/2014 Chasing Cool in Healthcare: When the Industry Embraces It, Consumers Will Too     0
6/2/2014 Digital Strategy in Pharma: 7 Questions You Should Be Asking About Your Brand    0
5/14/2014 6 Challenges to Brand Naming in Pharma & Healthcare—And Why Overcoming Them Is the Key to Success    0
5/8/2014 5 Brand Lessons from the Healthcare Marketing & Physician Strategies Summit    0
5/1/2014 Discovery or Reinvention? How Business & Brand Strategy Are Driving Pharma Deals    0
2/24/2014 Why Your Corporate Brand Matters & Its Importance in Furthering Business Objectives    0
2/12/2014 Taking Stock: Sheryl Sandberg Is Now in the Image Game. Here’s Why Your Brand Should Care    0
2/5/2014 CVS Snuffs Out Cigarettes: A Bold Step By a Bold Brand    0
2/4/2014 An App a Day: The Continued Rise of Smartphone Technology in Healthcare     0
1/28/2014 Brand Strength Meets Technological Innovation: Google Shakes Up Medtech with Its Latest Project    0
12/11/2013 Sharing Is Caring: The Future of IT and Connectivity in Healthcare    0
11/7/2013 Take Your Company’s Temperature: How Healthy Is Your Healthcare Brand?    0
5/28/2013 Angelina Jolie and the New World of Health    0
1/28/2013 Improving Healthcare Access, One Tiny Clinic at a Time    0
6/28/2012 Health is the New Green: Corporate citizenship in healthcare     0
6/11/2012 Looking at the Future of Biosimilars    0
5/30/2012 Biosimilars: Coming of Age?    0
4/24/2012 IBH Creative Manager Shares Passion for Healthcare Branding with Harvard Community    0
4/9/2012 The end of an era, and the start of a new one    0
4/3/2012 The Right Prescription for Patent Expiration    0
4/2/2012 InterbrandHealth: Masterclass on research and analytics    0
11/4/2011 Is Mobile Health the Next Killer App?    0
2/7/2011 Columbia Business School’s 7th Annual Healthcare Conference: a system overhaul, but where's the brand?    0
1/31/2011 Key Takeaways from the Social Media for Pharma Conference    0
9/23/2010 Social Truths    0
8/17/2010 When cultures collide    0
6/14/2010 Medtronic: Making life a bit easier – across all touchpoints    0
4/1/2010 Novozymes Brings Its Brand to Life    0
 

Hospitality and Travel (4)


Date

Title

Comments

1/29/2014 Ace Hotel: Bold Identity, Bold Voice    0
12/16/2013 Honoring and Modernizing Otl Aicher's Classic Design    0
10/22/2013 Be It. Do It. Say It. Put Your Brand at the Heart of What You Do.    0
6/7/2013 Welcome Home: How a Truly Authentic Brand Continues to Stay Relevant    0
 

Internal Brand Engagement (20)


Date

Title

Comments

8/26/2014 Discovering the Keys to World-changing Work in Zurich    0
10/17/2013 Nike's Call to Action: Working for the Swoosh    0
6/3/2013 Gamification and the Opportunity for B2B Brands    0
5/21/2013 Bad Bahaviour, Internal Culture and What We Can Do About It    0
9/25/2012 Empower Employees to Elevate Customer Experiences    0
7/29/2011 Cost Clarity: A New Look at Smart Money    0
6/28/2011 When leaders lose their way: Where brands meet Buddhism    0
3/30/2011 Walmart: Time to help your employees Live Better    0
3/10/2011 Employees are talking about your brand online: How do you manage the new open dialogue?    0
2/23/2011 Silicon Valley employees are fleeing to Facebook: Don’t panic, strategize    0
2/23/2011 Sourcing the other crowd: Why employees matter    0
7/13/2010 How Pepsi Canada's "refresh everything" could help you re-think your brand experience    0
6/14/2010 Recruitment tactics: Remember, every message communicated impacts the brand    0
6/8/2010 Hello, My Name is Harrah’s    0
6/3/2010 Should Human Resources decide which behaviors are most important to the company, or should customers?    0
5/25/2010 Internal Brand Engagement: How Can Organizations Do More With Less?    0
4/8/2010 Has Employee Brand Engagement evolved?    0
2/26/2010 Activating vs. Communicating Engagement: Weighing in on the Third Annual Marcus Evans Internal Brand Engagement Conference    0
7/16/2009 Kindles, customization and cultural anonymity    0
6/29/2009 Ask better questions, give better answers    0
 

Luxury (10)


Date

Title

Comments

5/1/2013 Interbrand Celebrates One Year of Meta-luxury    0
10/15/2012 Luxury Brands and Corporate Citizenship: Paradoxical or Compatible?    0
12/15/2010 Want a new speedboat? Try Porsche Design's million dollar advent calendar    0
6/9/2010 Genuine is the Key Word When it Comes to Generating Value    0
4/8/2010 China's Up-and-Coming Luxury Brands    0
3/19/2010 Luxury DNA: How Can the Alexander McQueen Brand Survive Without Its Creator?    0
3/17/2010 Name Brands: Celebrity, R.I.P.    0
2/5/2010 Naming News: It's all up in the air    0
11/20/2009 Cutting where it counts: luxury stores adopt a new strategy    0
6/12/2009 El lujo en la red    0
 

Mergers and Acquisitions (12)


Date

Title

Comments

5/12/2014 Mergers & Acquisitions: Three steps to maximizing the deal    0
9/3/2013 A Tasty Combo: GrubHub, Seamless Merger Complete    0
2/19/2013 Controlling the Effect Mergers Have on Brands     0
1/7/2013 Shifting Gears: Can Avis' Acquisition of Zipcar Accelerate Growth?    0
10/5/2012 Can T-Metro make through the line work?    0
5/23/2011 Brangelina move over: Microsoft’s + Skype = the world’s new power couple    0
5/4/2011 Volcom, A New Gem for PPR    0
4/8/2011 Vodacom's cautious rebrand signals Vodafone's stake in the African market    0
2/8/2011 AOL and Huffpo: a smart brand partnership?    0
1/28/2010 Spyker’s Big Bet on the Saab Brand    0
1/21/2010 A Sweet Deal? Kraft unlocks profits not value    0
11/4/2009 Putting the Eggs Back in the Basket: GM Cancels Plans to Sell Opel    0
 

Monthly Design Perspective (17)


Date

Title

Comments

2/16/2012 The Sweet Smell of Success    0
12/21/2011 Consumer Electronics' Identity Crisis    0
8/1/2011 We All Scream for Ice Cream: Monthly Design Perspective, July 2011    0
5/10/2011 Scare tactic packaging: Monthly design perspective, May 2011    0
4/14/2011 Hardware and Home Improvement: Monthly Design Perspective, April 2011    0
3/17/2011 Irish for a day: Monthly Design Perspective, March 2011    0
2/23/2011 Read my lips: Monthly Design Perspective, February 2011    0
1/1/2010 Roll Out the Old Cliché: Monthly Design Perspective January 2010    0
12/1/2009 Secondary Usage: Monthly Design Perspective December 2009    0
11/1/2009 Shape and Color: Monthly Design Perspective November 2009    0
10/1/2009 Brand Violation: Monthly Design Perspective, October 2009    0
8/1/2009 Appetite Appeal: Monthly Design Perspective August 2009    0
7/1/2009 The Geometry of a Category: Monthly Design Perspective, July 2009    0
6/1/2009 The Power of Salt: Monthly Design Perspective June 2009    0
5/1/2009 The Art of Going Tribal: Monthly Design Perspective, May 2009    0
4/1/2009 Being a Brand Evangelist: Monthly Design Perspective April 2009    0
3/1/2009 Lost in Translation: Monthly Design Perspective March 2009    0
 

Nation Branding (18)


Date

Title

Comments

7/10/2013 What Modern Nation Brands Can Learn from Ancient Socrates    0
1/22/2013 Brand Obama Sets High Expectations for Second Term    0
1/22/2013 What the GOP Does Next Could Make or Break the Brand    0
11/27/2012 Recapping the Campaign Trail    0
11/6/2012 Broken Brand Promises    0
11/5/2012 Playing to Strengths in Political Ads    0
11/5/2012 Branding in Presidential Campaigns: Part 1    0
10/25/2012 Brands of Political Activism in the Digital World    0
10/22/2012 Building the Perfect Candidate    0
10/18/2012 The President as a Spokesperson for the Brand of America    0
9/5/2012 Who Won the Olympics?    0
3/9/2011 Taiwan, the heart of Asia…or is it?    0
10/5/2010 Europe according to the United States of America: a map by Yanko Tsvetkov    0
6/30/2010 Brand England’s Expectation    0
6/14/2010 Africa Lacks World Class Exportable Brands – Villiers, Interbrand Sampson Group    0
6/19/2009 ¿Nos vamos o nos quedamos?    0
6/18/2009 Entidades financieras, marcas y crisis    0
6/11/2009 Cómo posicionar una marca ciudad    0
 

Not-for-profit (3)


Date

Title

Comments

8/20/2013 Interbrand Interns Help Friends of the Children of New York    0
5/4/2012 Interbrand’s Day of Service    0
11/2/2009 G23: Helping Clients Capture a Fair Share of the Female Economy    0
 

Personal Branding (8)


Date

Title

Comments

1/10/2014 Celebrity Brands in the Spotlight: Predictions for Sunday's Golden Globe Speeches    0
7/15/2013 Not His Mama’s Controversy: How Bobby Deen Can Stand Strong as Paula Falls     0
4/26/2013 Bush ’43: Benefitting from Brand Behaviors    0
1/15/2013 Fey and Poehler Push the Golden Globes Forward, But Will the HFPA Get in Its Own Way?    0
1/11/2013 Is This Thing On? Hosts Help Award Shows Evolve Their Brand     0
12/20/2012 The Magnetic Celebrity Chef: Part 2    0
12/4/2012 The Magnetic Celebrity Chef: Part 1    0
10/11/2010 Thierry Henry and MLS: Branded for Failure?    0
 

Retail Branding (14)


Date

Title

Comments

4/8/2014 Interbrand Launches 4th Annual Best Retail Brands Report    0
2/14/2014 Celebrating a Love of Retail    0
2/7/2014 Ralph Lauren Fashions US Olympic Team    0
12/9/2013 An American Classic Debuts in London    0
6/26/2013 Every Little Printer Helps    0
5/6/2013 eBay’s Success Will Come from Enhancing the Shopping Experience, Not Changing It     0
4/8/2013 Samsung Experience Shops at Best Buy: Retailer as host or hostage?    0
3/18/2013 Whole Foods: Do This, Not That     0
3/8/2013 Macy’s vs. Martha Stewart: The tensions between distribution, brands and public persona     0
7/26/2011 The third period of truth    0
5/29/2011 Crying out for action    0
12/7/2010 The Holiday Shopping Creep Wears Out its Welcome    0
12/2/2010 Suprise! Pop-up stores power up for the holiday season    0
11/24/2010 Let the madness begin! Happy Black Friday    0
 

Smart Branding (12)


Date

Title

Comments

10/15/2013 The Thrill of The Illicit    0
9/11/2013 Love it or hate it? A day in the life of Britain’s most divisive spread    0
1/26/2012 Capitalizing on Baby    0
12/2/2011 Catching Daydreams: Right-brain packaging design in a left-brain world    0
3/3/2011 Vision Quest: What should companies like Apple do when their founder and visionary finally step down?    0
9/29/2010 smart: a Daimler brand    0
8/5/2010 Consistency Versus Renewal    0
6/17/2010 An Unexpected Advantage, but Dawn Stays Squeaky Clean    0
6/14/2010 Where's Punk Rock When You Need It?    0
5/24/2010 Toyota…Future Forward    0
5/4/2010 The BP Saga Continues: Time to Act Like a Person, Not a Cold Corporation    0
6/5/2009 Brand Stimulus Series    0
 

Sports and Sponsorships (28)


Date

Title

Comments

7/10/2014 A Coke for Everybody    0
7/8/2014 How to Stand Out in a Sea of Yellow and Green    0
6/13/2014 New Challenges for World Cup Sponsors    0
6/12/2014 Jez Frampton on What FIFA Needs to Do Next    0
5/3/2013 Baseball Season & Louisville Slugger's New Redesign in Full Swing    0
2/3/2013 Super Branding: Super Bowl XLVII Means Ad Mania    0
10/11/2012 The Armstrong Brand: Partnering for Good – or Not?    0
8/28/2012 Superhumans Campaign Trasforms Perspectives    0
8/16/2012 McDonald's Exceeds Expectations at Olympics, Gears Up for Paralympics    0
8/10/2012 Taking a Brand Tour of London’s Olympic Park    0
7/17/2012 Sponsoring the Story    0
7/16/2012 Brand Competition Heats Up As London 2012 Nears    0
5/7/2012 A house of Innovation and Forward Thinking – Cisco House    0
11/18/2011 JoePa’s Future – What’s next, and what’s to come?    0
2/22/2011 No more MeloDrama: It all looks good for The Knicks and Carmelo Anthony’s personal brand    0
2/4/2011 The case of LeBron James: performance – image = ?    0
7/12/2010 Brands at the World Cup: a view from the ground    0
6/29/2010 When marketing turns a game into sponsorship war    0
6/23/2010 North Korea’s only got one "Legea" to stand on    0
6/23/2010 FIFA’s persistance builds perception of Bavaria brand in Netherlands    0
6/22/2010 Nike Conquers the World Cup    0
6/21/2010 Jabulani: Adidas' Expensive Goal    0
3/2/2010 Brand Olympics: patriotism, positivity and praise from Vancouver 2010    0
2/28/2010 Brand Olympics: Bringing your country brand to life in a beer tent    0
2/23/2010 Brand Olympics: what's the value of sponsorship for Financial Services brands?    0
2/20/2010 Brand Olympics: what Canadian brands can learn from Jon Montgomery    0
2/19/2010 Brand Olympics: Canada's New Patriotism is resoundingly brand agnostic    0
2/16/2010 Brand Olympics: Who are you wearing?    0
 

Sustainability (6)


Date

Title

Comments

8/1/2012 Green Branding: Why Closing The Gap Matters    0
7/13/2012 Telecoms Are Poised to Become Sustainability Leaders    0
5/9/2012 Interbrand New York Participates in The Great Recycle    0
4/17/2012 Sustainable Luxury, the Revelation of a True Brand: OSKLEN    0
7/1/2011 Best Global Green Brands to Launch July 26, 9 a.m. EST    0
4/5/2011 Brain impact: Top minds highlight top sustainability issues for businesses    0
 

Tech Brands (19)


Date

Title

Comments

4/11/2014 How 3D Printing Is Revolutionizing Everything—and What That Means For Brands    0
1/7/2014 The Connected Ecosystem: Interbrand at CES    0
5/29/2013 The CTIA Wireless Show Goes Out With a Whimper (and JLo)    0
4/24/2013 In the Digital Ad Age, are the biggest brands human after all?    0
4/4/2013 Facebook, HTC & AT&T Bring Home to Mobile    0
3/22/2013 Smartphone Sector Heats Up with Big Launches    0
2/20/2013 Apple Expands Its Core Identity    0
1/14/2013 Things that Were Abuzz at CES 2013    0
9/27/2012 Is There a Worm in the Apple?    0
7/18/2012 O2 Experiences Its Own Blackberry Moment    0
10/7/2011 Interbrand Sydney Salutes Steve Jobs    0
10/7/2011 Jez Frampton on CNBC Discussing Steve Jobs    0
10/7/2011 Apples Come From Tiny Seeds    0
10/26/2010 The Walkman: Remembering the early groundbreaker    0
5/6/2010 3DTV: Creating strategic opportunities across the entire media value chain    0
3/8/2010 In the Flesh: Putting the Verbal Touch on Skinput    0
2/28/2010 iida—Redefining the Mobile Phone    0
1/8/2010 Live Blogging from CES: The Tablet PC    0
1/7/2010 Light Blue Optics (LBO) unveils its new brand at CES    0
 

Trademarks (38)


Date

Title

Comments

1/9/2013 Annus Mirabilis? Year in Review: Trademarks Edition    0
1/3/2013 Legal Victory is Sweet for Confectioners    0
12/24/2012 The Holiday Season in New York City: Historic Trademarks    0
11/28/2012 Logo Transformation: Staying Relevant in Changing Times    0
11/14/2012 When David Beats Goliath    0
10/15/2012 Apple's Story: Trademark Indiscretion, Branding Success    0
9/24/2012 Missing the Mark    0
9/17/2012 Logo Transformations: Why Change Matters    0
9/10/2012 In Time for Fashion Week, Louboutin’s Red Soles are Safe    0
8/30/2012 From Gold Medals and Championship Rings to Business Owners    0
8/27/2012 Good for Apple?    0
8/10/2012 Stepping Into Red Territory    0
8/2/2012 From a Dogg to a Lion    0
7/25/2012 Policing Trademarks and Confusing Burgers    0
7/10/2012 Dilution: Don’t You Dare Blur My Trademark!    0
7/6/2012 Sweet & Sour News for Apple from Chicago to China    0
7/3/2012 Independence Day through a Trademark Microscope    0
5/18/2012 INTA 2012: Bigger and Better     0
9/28/2011 To gTLD, or not to gTLD: that is the question    0
9/13/2011 The pros and cons of a dotbrand URL    0
8/5/2010 This Bud’s for Both of You    0
7/27/2010 Reefer Madness    0
6/9/2010 Marital Bliss for Hershey’s and Williams-Sonoma?    0
6/8/2010 HIGHLIGHTS FROM INTA 2010    0
5/11/2010 It’s all coming up daisies    0
4/28/2010 Menace to Society: Wanted for crimes against intellectual property    0
4/21/2010 Courtney Love declares herself dead. Trademark Office beats her to it by four years!    0
4/20/2010 “Words are very unnecessary”    0
4/15/2010 It’s the most wonderful time of the year: World Intellectual Property Day    0
4/1/2010 Is it really all about Me? The iCrusade continues.    0
3/15/2010 Google, Kansas: better to ask forgiveness than permission?    0
3/2/2010 Trademarks in the Social Media Space: Reviewing and Creating Trademark Monitoring Policies    0
2/8/2010 iPad.NOTHING    0
1/28/2010 No Laughing Matter: The North Face vs. The South Butt    0
1/8/2010 Do Androids Dream of Intellectual Property Rights?    0
12/8/2009 Why Can't We All Just Get Along?    0
11/20/2009 Trademarking Personal Names    0
9/9/2009 More about trademarks    0
 

Transportation and Transportation Services (3)


Date

Title

Comments

2/13/2013 Crowdfunding Gift Giving Could Drive Dodge Sales    0
6/30/2010 Cameron flies Virgin    0
6/22/2010 Postal markets open to competition, and consolidation    0
 

Verbal Identity and Naming (129)


Date

Title

Comments

5/9/2014 HP launches game-changing cloud offering, HP Helion    0
3/18/2014 The art of storytelling: Designing poetic brands    0
3/3/2014 The Mobile Name Game: A Closer Look at the MWC    0
1/31/2014 Lingo and One-Liners from Liquor Leaders    0
1/24/2014 CES 2014: Naming the Unknown    0
1/20/2014 Showing Your True Colors: Cars, Colors and Personality     0
1/17/2014 CES 2014: Names for the Everyday of Tomorrow    0
1/14/2014 CES 2014: Naming the Latest Trends    0
12/19/2013 Giving Into Holiday Temptation to Sell Instead of Tell    0
12/12/2013 Speaking for the Holidays: Brand Voice and Holiday Shopping    0
7/29/2013 Reinventing Detroit, One Story at a Time    0
5/20/2013 Seamless and GrubHub Colliding, But Which Brand Will Emerge on the Other Side?    0
5/17/2013 Swordplay Stakes Out Jargon, Champions Great Writing    0
5/15/2013 Giving a Voice to New Brand Spaces    0
5/8/2013 Subway Standoff: Using Brand Voice to Stand Out, One Train Car Ad at a Time    0
4/11/2013 Interbrand Hamburg Develops Global Brand Spiriant     0
4/9/2013 Facebook Home: A Simple Name Promises More     0
2/15/2013 Who Named Nemo?    0
2/12/2013 It’s All About BlackBerry    0
12/26/2012 A Taste of What’s to Come?    0
12/21/2012 Tell It Like It Is    0
12/20/2012 Beauty Brands Realizing One Size Doesn't Fit All    0
12/18/2012 Raising the Bar    0
12/10/2012 Temptations, Sensations and Refreshers    0
12/5/2012 Seize the Day and Enjoy By 12.21.12    0
11/26/2012 We Like Your Name: November 2012    0
11/20/2012 Pseudo Names: Do Studio Stand-ins Muddy Brand Waters?    0
10/31/2012 Paint it Black for Halloween    0
10/30/2012 What Can We Learn from Storm Naming?    0
10/25/2012 We Like Your Name - Halloween Edition    0
10/16/2012 Telling stories. It’s not just for the Cowbirds.    0
9/20/2012 We Like Your Name: September 2012    0
9/7/2012 The iPad Mini Isn’t Just a Name – It’s a Signal of Apple’s Future    0
9/4/2012 We Like Your Name - August 2012    0
7/23/2012 We Like Your Name: July 2012    0
6/18/2012 We Like Your Name: June 2012    0
5/29/2012 Yelling Up the Wrong Tree    0
5/15/2012 We Like Your Name    0
4/27/2012 Circling R's: Smart phoning it in    0
4/18/2012 Protect the Capital P    0
3/23/2012 Kraft Foods’ Name Change: Watch Interbrand CEO Jez Frampton Debate on Bloomberg TV    0
3/19/2012 Circling R’s: Think Twice Before You Dot That ‘i’    0
3/15/2012 Rose gold by any other name    0
3/9/2012 The Death of a Trademark    0
1/18/2012 The Day the Internet Stood Still    0
12/8/2011 The Company Formerly Known As    0
10/17/2011 Ben & Jerry’s & the Art of Unmentionable Names    0
10/5/2011 When we call brands by their nicknames, is it truly a sign of admiration?    0
9/22/2011 Netflix and Us: The End of the Affair: Perspectives from Interbrand’s Verbal Identity experts    0
8/12/2011 Stay Safe. Stay Strong.    0
6/13/2011 Naming Brewhaha    0
6/9/2011 Wii U – who, Mii?    0
5/10/2011 Naming is a horse race    0
3/25/2011 A Quiescently Frozen Dairy Confection?    0
3/15/2011 Brands that become Heroes: Illy, a case study    0
2/10/2011 Watch your tone    0
2/9/2011 Planet: TBD    0
1/18/2011 Branding the Jump: Verbal identity is key to customer relationship    0
12/29/2010 Ticket to Ride: Virgin America’s brand voice and the customer journey    0
12/10/2010 Name your price: Trademarks to the highest bidder!    0
11/4/2010 Naming a movement: The future is Kinect    0
11/1/2010 Branding With Character: Of meerkats and monkeys    0
9/29/2010 BlackBerry Playbook: An everyman name, but does it miss the mark?    0
8/9/2010 (brands that whisper) versus BRANDS THAT SHOUT!    0
7/12/2010 The name that changed the game: Wi-Fi celebrates 25 years    0
6/24/2010 Name changes and changes in name only: Can a new name help clean an oil spill?    0
6/21/2010 Flickr Gets Itself an "E"    0
6/16/2010 Lions and Tigers and Brands – Oh My!    0
5/28/2010 The Name of the Game    0
5/13/2010 More than (just) words    0
5/10/2010 AriZona Iced Tea Profiles Itself    0
5/10/2010 The Psychology of Apology: Boeing Grows Up    0
5/10/2010 Are you a fanbassador?    0
5/6/2010 Miracle Whip Refuses to Celebrate Cinco de Mayo    0
5/5/2010 Duane Reade: Just a little hip    0
5/3/2010 It’s Complicated: Turning the Tretorn Personality Outside In    0
4/30/2010 Life Imitating Art?    0
4/30/2010 What’s your type?    0
4/29/2010 Steve Jobs' "Thoughts on Flash": What do Interbrand's Verbal Identity Experts Think?    0
4/28/2010 Name Brands: Keeping it Real...Again    0
4/26/2010 Enjoy Refreshing ethel's chocolate    0
4/22/2010 The One and Only WD-40    0
4/22/2010 The Psychology of Apology: Starbucks Will Help You Find Another Bathroom    0
4/22/2010 What kind of girl do you think I am?    0
4/21/2010 Another Effen Vodka    0
4/20/2010 Does Audi’s Truth in Engineering Yield Truth in Advertising?    0
4/20/2010 Name Brands: Keeping it Real    0
4/19/2010 Gadgetmania! Rumors swirl over next-gen iPhone    0
4/16/2010 The Psychology of Apology: The Best Way to Say You’re Sorry    0
4/16/2010 Naming Trends 2010: A look forward (not back)    0
4/16/2010 A Rose by Any Other Name: 1-800-Flowers and a lesson in choosing the right name    0
4/8/2010 The Land Branding Forgot    0
4/6/2010 Can you smell that? What’s hot and what’s not in fragrance naming    0
4/1/2010 Topeka, Google? Happy April Fools    0
4/1/2010 GM's last Volt of hope    0
3/15/2010 Have Your Cake and Eat it...Fast: Porsche Plugs In    0
3/12/2010 Verbal Identity News: Whoopi finds Poise being everywoman; A surprising twist for an underserved cause    0
3/5/2010 Naming News: How much can we l-l-love lululemon?    0
3/4/2010 To man up is to brand up    0
3/1/2010 Name Brands: Calling a Spade a Spade    0
2/19/2010 Whose Brand Story Is This, Anyway? Google’s Odyssey in a Complex World    0
2/19/2010 First Toyota, Now Tiger: When Brands Say They’re Sorry    0
2/18/2010 The Psychology of Apology: Tells Me Whys, Tell Me Sweet Little Whys    0
2/14/2010 Naming News: For the love of it all    0
2/12/2010 My Virgin ears: Brand Voice and Messaging where you least expect it    0
2/12/2010 Comcast's Mid-Life Crisis    0
2/10/2010 Pepsi, Pecsi or Pesi? Pepsi’s recent move signals they are a fresh and modern brand    0
2/9/2010 Kwedit: A pwomise is a pwomise    0
2/9/2010 Searching for Meaning in Google's Super Bowl Spot    0
1/29/2010 Breaking News! The iPad Causes Worldwide Giggles    0
12/23/2009 Brand names: a look back at 2009    0
11/20/2009 Linguistics Demystified for Brands: late stage essentials    0
11/18/2009 Linguistics & Suri Cruise    0
10/23/2009 Linguistics Demystified for Brands: The Universal and the Particular - Opposites Attract    0
10/14/2009 Linguistics Demystified for Brands: creating coined names    0
10/12/2009 Common Naming Mistake #10 - ending the verbal identity process at a name    0
10/8/2009 Common Naming Mistake #9 - keeping names that are no longer relevant    0
10/6/2009 Linguistics Demystified for Brands: choosing or creating a name    0
10/5/2009 Common Naming Mistake #8 - thinking everything needs a name    0
9/29/2009 Toyota and name recognition    0
9/28/2009 Common Naming Mistake #7 - choosing names subjectively    0
9/25/2009 Linguistics Demystified for Brands    0
9/10/2009 Common Naming Mistake #6 - Linguistics    0
9/1/2009 Common Naming Mistake #5 - Trademarking    0
7/30/2009 Common Naming Mistake #4    0
7/10/2009 Common Naming Mistake #3    0
6/24/2009 Common Naming Mistake #2    0
6/19/2009 Common Naming Mistakes    0
6/5/2009 Interbrand names Microsoft's new search engine Bing!    0
 

Uncategorized (42)


Date

Title

Comments

7/29/2014 World Changing Speaker Series: A Stage for Storytelling and Inspiration     0
7/23/2014 Josh Feldmeth Promoted to CEO, Interbrand North America    0
7/21/2014 From London to Madrid—A Golden Opportunity with Interbrand    0
7/15/2014 Marketing Lessons from Orange Is the New Black    0
7/8/2014 A World of Opportunity: Interbrand's Global Mobility Program    0
6/18/2014 Everything’s Coming Up Fire: The New Phone from Amazon Stays on Name    0
6/17/2014 Lowe’s Renovates Reality with Virtual Showroom    0
6/11/2014 World Cup Trademarks Add to FIFA Brazil Woes    0
6/5/2014 What Marketers Can Learn From Best Swiss Brands 2014    0
5/22/2014 Bikini Berlin—An icon revitalized    0
5/16/2014 Thirsty for Authentic Leadership? Six Takeaways From Fast Company’s Innovation Uncensored    0
5/5/2014 A Life-Changing Role at a World-Changing Company    0
4/30/2014 Brand Voice: Center Stage at FUSE 2014!    0
4/17/2014 The Future of Cable TV    0
4/17/2014 Differentiation as the lifeline of an industry    0
4/16/2014 Lose the name, become an icon: the future of the packaging logo     0
5/23/2013 Focusing on focusing: Sony’s proposed shift is a step in the right direction    0
11/13/2012 Interbrand’s 5 Steps to Rebranding the Republican Party    0
4/16/2012 On Borrowed Nostalgia and Retro Branding    0
4/9/2012 Great brands start from within    0
3/30/2012 March Madness: The Likeness of Legends    0
3/30/2012 Digital Dallying with Virtual Running, Relationships and Chat    0
3/29/2012 Starbucks, I Hardly Knew Ye    0
3/21/2012 And They’re Off! The Race for ICANN’s New Top-Level Domain Names    0
3/13/2012 Just Drive (Brand Engagement), She Said    0
2/29/2012 The Dark Chocolate Art of Naming    0
2/27/2012 Movie Marketing Needs More Brand Focus    0
2/24/2012 Interbrand Announces Japan’s Best Global Brands 2012    0
2/20/2012 Keeping an eagle eye on the high-street     0
2/15/2012 The Apple Disruption    0
2/3/2012 Navigating the New Dotbrand Frontier    0
2/3/2012 Interbrand's Andy Payne chats with iF International Forum of Design    0
1/12/2012 A new gTLD window opens, and the dotbrand watch begins    0
12/23/2011 What is your branded mobile application strategy?    0
12/22/2011 Analyze your way to growth!    0
12/14/2011 How do you market to a generation of entrepreneurs?    0
12/1/2011 Here's to 2012!    0
11/23/2011 What replaces the ‘growth’ word?    0
9/19/2011 Tapping into a New Era of Learning    0
9/19/2011 Internet map    0
8/1/2011 Predictions: What’s in store for the DAM future?    0
4/23/2010 Name Brands: Keeping it Real, Part 2    0
 

Total


885 posts.