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  • Posted by: Nicole Briggs on Thursday, October 25 2012 02:00 PM | Comments (0)

    We Like Your Name - Halloween Edition

    It’s the scariest time of the year. It is the time of year the best horror films are in theaters, haunted houses are decked with tricks and kids' buckets are filled with treats. From rats to candy corn, here is Interbrand New York’s Verbal Identity team on the names they dig for Halloween:

    Written by Nicole Briggs & NY's Verbal Identity Naming Team


    Nerds, a Willy Wonka Candy Company brand, worked its way into our hearts in the 80s and its candy is still loved today. With a name so detached from the candy category, it has proven to be memorable.


    Razzles... First its candy, then it's gum. This candy embodies the idea of morphing from one thing to another. It’s perfect for Halloween, where we can all morph from ordinary to Superman.


    Kudos is a milk chocolate granola bar produced by Mars, Inc. It comes in varieties including: M&M’s, Snickers and Dove. Kudos is a great name for a candy bar because it sounds like a reward, like receiving praise for a job well done. Kudos to you Mars, Inc.


    Wack-O-Wax lets you play with your food. The name says it all. It’s wacky and fun. What’s crazier than chewing on cherry-flavored fangs?



    Nik-L-Nip brand name is a combination of the original cost (Nickel) and preferred wax bottle opening technique (Nip). This party favorite is nearly a century old. It goes to show that a great name could live forever.


    M&M’s White Chocolate Candy Corn was introduced by Mars. Using the descriptive naming method, Mars has another hit for trick or treaters for Halloween. It's a great example of when “saying it like it is” goes right.

    So So Skullicious

    So So Skullicious is OPI’s Halloween nail polish collection. OPI is one of the masters in the nail polish naming category. The Halloween collection names are: Hi, Pumpkin, A-Rose from the Dead, Mourning Glory and Candlelight. The names are perfect to set the tone for a spooky Halloween.
    Blackout Haunted House

    Blackout Haunted House is located in New York and Los Angeles. Their warning: No One Under 18 Admitted and You Must Walk Through Alone. Like the name suggests, the house is completely black. The name alone scares us.

    Boo at the Zoo

    Boo at the Zoo is a Halloween tradition at the Bronx Zoo in NYC. It’s a great name that grabs parents' attention, attracting visitors to the zoo for Halloween. At Boo at the Zoo kids can visit bats, creepy crawlers and a haunted house.

    The Rats are Coming

    The Rats are Coming! The Werewolves are Here! is a 1972 horror flick. What’s great about this title is that it makes you fear what’s coming and not what’s already there. Werewolves are here, but the rats are coming!
    Hills Have Eyes

    The Lucky Ones Die First is a tagline from the movie The Hills Have Eyes. This tagline works because you know from the very beginning something terrifying will happen. It makes you wonder, is it better to be lucky or unlucky?


    Frankenweenie is a comedy horror directed by Tim Burton. The name is derived from Frankenstein. Mix Frankenstein and a dead dog and you get Frankenweenie. This name is captivating because it invites your imagination in.

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