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  • Posted by: Dominik Prinz on Tuesday, September 2 2014 09:59 AM | Comments (0)

    Busta Rhymes

    RockCorps is not your average not-for-profit organization. It is a leader when it comes to developing more experiential ways of engaging the masses to create positive change in the world.

    To be a bit more precise, RockCorps is a global youth movement. Its mission is to inspire the world’s youth to experience the power of volunteering. The reward RockCorps offers its volunteers is quite compelling. It produces pop, rock and hip-hop concerts and distributes the tickets exclusively to volunteers who have either conducted four hours of volunteer work through RockCorps or who have organized volunteer projects to benefit a local charity.

    Stephen Greene, RockCorps’ long-standing CEO, summarizes the belief that led seven friends to create the organization—and a belief that still holds true: “One person, one show, one city at a time. We are crazy enough to think we can change the world.”

    RockCorps’ first concert took place in New York in 2005. Since then, the organization has produced spectacular celebratory concerts around the world—all featuring major international artists. By leveraging the power of music, RockCorps has inspired youth to give over half a million hours of work to their respective communities. Over the past eight years, RockCorps has supported 2,400 partners in the non-profit sector.

    RockCorps fully understands the potential that lies in tapping into a brand’s sphere of influence and intentionally connects the for- and not-for-profit worlds. That’s why its concerts serve as platforms for selected brand partners. By connecting Millennials to both the sponsoring brand and a good cause, RockCorp not only meets its partners’ objectives, but also creates value and long-term social gain.

    Rock Corps Volunteers

    The RockCorps platform enables brand partners to develop a lasting, meaningful relationships with young consumers, the result of which is seen through significant shifts in brand perception, purchasing behavior and product differentiation. Basically, it’s a “win-win-win” situation: The volunteers win. The brand partners win. And the local charities win.

    Accordingly, the organization’s track record is quite impressive: Over 40 concerts have featured world-class artists such as Lady Gaga, Rihanna, Maroon 5 and P.Diddy. Roughly 160,000 volunteers have contributed approximately 600,000 hours of volunteering. And many more potential volunteers were reached through classic and social media.

    RockCorps is once again looking closely at the United States. “Since our last concert in the US in 2008, we have been on a world tour: UK, France, Israel, Mexico, Venezuela, Colombia, South Africa, Australia and now Japan,” noted Greene. “RockCorps, however, is an American-founded company and we are preparing to come home.” He continued by acknowledging that RockCorps has come a long way since it was first founded. “We have learned a tremendous amount since our last U.S. concerts--how the music industry, youth, artists, communities and brands not only can help each other to meet their own objectives, but can also change the world in the meantime. We are seeking brand partners who share the same vision!’

    Rock Corps Volunteers

    The RockCorps story is undoubtedly a compelling one—one that is told by the for-profit and not-for-profit sector together—as it should be. Because when big brands team up on big cause-related missions, the positive impact is felt far and wide—and leaves the world a better place.

    To find out how you can either become a volunteer or a brand sponsor and support the RockCorps mission, please visit their website.

    Dominik Prinz is a Strategy Director in Interbrand’s New York office. You can follow him on Twitter @DomPrinz.

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  • Posted by: Natalie Silverstein on Tuesday, August 20 2013 06:46 PM | Comments (0)
    Friends of the Children New York Presentation

    As the leading global branding consultancy, Interbrand continues to capitalize on the market of rising talent throughout the globe. Through an intensive, cross-disciplinary program, a select group of students have the opportunity develop hands on experience within the environment of a true branding faculty. Each global office offers a unique educational program, and this summer participants in the New York office have been busy.

    Each year Interbrand New York trains between 10 and 15 interns, exposing students to the client-facing nature of the industry. The interns work together on a project for a not-for-profit client in which they follow the process of rebranding. At the end of 10 weeks, Interbrand interns leave with the experience of working with a client, helping to reshape the vision of their brand.

    This year, IBNY interns worked with an organization called Friends of the Children New York, helping to communicate FOTCNY’s game-changing vision of breaking the cycle of poverty to a larger audience. With consistent communication with FOTCNY, the interns combined marketing research with client feedback to develop a solid strategic foundation.

    This strategy platform laid the groundwork for the project, eventually leading to the implementation of a revitalized brand. Messaging platforms were delivered as well as design templates accompanying a new logo. As of 2014, these efforts should come to life on FOTCNY’s newly designed website.

    Friends of the Children New York is an organization looking toward the future, focusing on one child at a time. Working closely with the Robinhood Foundation’s vision for fighting poverty in New York City, the group of Interbrand New York interns was able to gain valuable experience through working on a significant client project. As a team, Interbrand helped elevate FOTCNY’s innovative vision for eliminating poverty in NY, while also strengthening its talent base.

    Natalie Silverstein is a member of the Interbrand New York intern team.

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  • Posted by: Interbrand on Friday, May 4 2012 04:58 PM | Comments (0)

    Year Up

    Year Up welcomed 34 Interbrand volunteers to lead career-coaching conversations. This organization helps to solve the opportunity divide, providing urban young adults skills, experience, and support, empowering them to reach their potential through professional careers and higher education.

    Year Up interns worked with Interbranders in an encouraging setting, asking questions on professionalism, career development and branding. Utilizing the skills of the Interbrand team, we also hosted a branding workshop. During this interactive session, Year Up interns identified their personal strengths, explored what makes them unique and paired their attributes with a brand they admire. We encouraged them to create a visual identity of their personal logo in addition to their tagline. It was a creative brainstorm and both the interns and IB staff were truly inspired.

    At the end of the morning, we gathered to share feedback from the interns. They described their experience as: “Amazing”, “Awesome” and “Fun.” The IB team shared the same sentiments.

    Year Up is a fantastic organization and they are producing phenomenal young adults. We are looking forward to creating ongoing opportunities for Interbranders to work with Year Up!

    Upwardly Global

    Upwardly Global welcomed 25 Interbrand volunteers to share a presentation on Interbrand and conduct mock interview. As their website puts it, "Immigrants want to rebuild their careers. Employers are looking for experienced global talent. Upwardly Global exists to bring them together."

    To kick things off, CEO Nikki Cicerani spoke of the mission of UpGlo and the challenges immigrants looking to establish themselves in the workforce in the US face. She also elaborated on how their organization works to help – through various programs and initiatives – and the value their volunteers bring to the organization and process at large.

    We then moved into our presentation, reviewing not only the value of brand and what it means, but also Interbrand’s unique departments and offerings. After the presentations we broke out for two rounds of our 1–on–1 mock interview sessions, having the opportunity to review resumes, spend 30 minutes interviewing and then discuss feedback with the candidates, highlighting what they're doing well and tips to consider moving forward. It was an amazing opportunity to lend our knowledge and experience in an engaging way.

    At the end of the morning, we gathered to share feedback from both volunteers and "job seekers". Interbranders shared ways to develop your personal brand and truly rally around the things that make you stand out in your interview, relating your strengths to the position you're interviewing for. The participants we were lucky enough to meet with spoke highly of the entire experience – from the Interbrand presentation, to the feeling of openness and welcome in our office. One participant shared that of all the mock interview events she's attended, this one was by far the best, praising the format and overall experience.

    In discussions with the Upwardly Global team, including Laura Barrera–Vera, Senior Associate, Corporate Relations & Volunteer Services, there was much excitement for both the morning and what we can create together moving forward. UpGlo's team came prepared and well-organized to orchestrate the event – a highly impressive group! Their partnership with us thus far could not be more exciting and we look forward to creating ongoing opportunities for Interbranders to work with Upwardly Global!


    The Young Women’s Leadership Network welcomed 75 women from various departments of Interbrand, Interbrand Group, Interbrand Health, and BrandWizard at the Museum of Jewish Heritage to participate in The YWLN’s 9th Annual Brag Party! Communications expert and author Peggy Klaus hosted this incredible, high-energy workshop to learn how to “brag without tooting your own horn!”

    More than 200 girls from Young Women’s Leadership Schools in East Harlem, Astoria and Jamaica participated in the workshop and gained valuable knowledge from the other professional women in their company. “Bragologues” or short, story-like monologues about each woman’s accomplishments, work, interests and more were shared.

    It was a successful day with 400 attendees, an incredible learning experience for all! We look forward to creating ongoing opportunities for Interbranders to work with YWLN!

    DREAM Charter School

    DREAM Charter School in East Harlem, NY welcomed six lucky Interbrand volunteers, who had the opportunity to uncover greatness with two 2nd grade classes. DREAM is a community-based school with a Community Breakfast every morning, allowing families to eat with their children and the students to share a meal with their teachers and the school staff at the start of the day. With two teachers for every class, working from a Co-Teaching Model, every child receives attention and care on their journey to success.

    We worked in groups to brainstorm the top qualities that make DREAM as amazing at it is, in the hopes that the school could use them for future recruiting. The students all showed enthusiasm for the school and shared their favorite activities that instill great values and learning on a daily basis. Some ideas included cooking classes, swimming & many great field trips – strawberry picking was mentioned several times as a particular favorite.

    We walked out of the school in awe. DREAM Charter School is an inspiration! We are motivated to go back again & learn more about DREAM’s institutional partner Harlem RBI too. Keep playing, learning & growing!

    Covenant House

    Covenant House welcomed nine Interbrand volunteers who worked with students in essay writing, grammar and sentence structure in preparation for an upcoming GED exam. Covenant House is a safe haven for homeless young adults between 18-21, providing shelter, clothing and education to the people they serve.

    We worked with students on varying levels of literacy in small groups of either one student to one team member or two students to one volunteer. Sharing our own stories about our careers, educational backgrounds and the paths we took to get to Interbrand, we found the students were curious to learn more.

    The students expressed great appreciation for the personal attention and coaching, which was a new experience for them. The teachers thanked us as well, saying the students shared immediate feedback that they felt encouraged knowing Interbranders valued their intelligence and insights and were happy to help them express themselves.

    Reflecting on the day as a team, we were pleased and surprised at how much of an impact we had in just being there with the students and showing them people care about them and they are not forgotten. It was a truly moving and inspiring day for all of us. We look forward to creating ongoing opportunities for Interbranders to work with Covenant House!

    Dress for Success

    Dress for Success welcomed 30 Interbrand volunteers to its Brooklyn warehouse to help in a mass clothing sort for its clients. Providing professional attire for low-income women, women are empowered to find jobs and build their careers.

    Interbranders tackled piles of donated clothing, sorting them into “Keep,” to be given to Dress for Success clients, “Sale,” to be sold to raise money for the organization’s mission and network of support tools for women, and “Partner,” to share with partner organizations that benefit women throughout the city.

    With hard work and lively spirits, the team processed hundreds of items to help the many women referred to Dress for Success through a diverse network of non-profit and government agencies, including homeless shelters, immigration services, job training programs, educational institutions and domestic violence shelters.

    It was a successful day and we look forward to creating ongoing opportunities for Interbranders to work with Dress for Success!

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  • Posted by: Jennifer Bassett on Monday, November 2 2009 05:25 PM | Comments (0)

    In my last post, I wrote about G23, the two-year-old Omnicom consultancy aiming to help clients capture their fair share of the female economy. G23, whose name means “G” as in Group and “23” as in the number of xx or xy chromosome pair that determines sex, was founded by seven top female executives at Omnicom across a spectrum of advertising, PR, interactive, promotions and branding companies.

    G23 was founded based on a hypothesis that women around the world were at the center of purchase making decisions across categories including household goods, autos, financial services, and technology. To better understand the connections between women and her purchase decisions, G23 conducted a quantitative study that examined the economic behavior of women in 16 countries. 8,000 women in sixteen countries were surveyed and their values, aspirations, attitudes, and purchasing patterns were analyzed. To supplement the research, G23 also conducted in-depth interviews in eleven of these countries. The findings conclusively showed that women were clustered in “tribes” in a way that crosses national boundaries. Interestingly, a group of 30 -year-old Chinese women were in the same tribe as women in America aged 50-plus.

    G23’s ground-breaking research has recently been reinforced by studies completed by Boston Consulting Group’s Michael Feinstein and Maria Shriver’s report “A Woman’s Nation Changes Everything,” in which she discovered that wives are now earning more than husbands.
    Additionally, as mentioned in my previous post, The Harvard Business Review just published an article entitled “The Female Economy,” which suggested similar findings.

    Although a women-focused group such as G23 is not especially new (Helen Lansdowne Resor at J. Walter Thompson led a famous “girl group” and more recently LeoShe was created as a consultancy within Leo Burnett Worldwide), G23 is the first women’s group to be formed from among top executive ranks. Its reach crosses disciplines and is truly global, due to Omnicom’s wide span.

    So far, G23 has worked on several engagements, including Women Moving Millions, Chrysler, and The Limited. For Women Moving Millions, G23 produced a female voice that persuaded women of means to shift their investments to funds supporting women and girls. The work proved highly successful, as the company recently raised $184 million in the height of a recession....quite a feat. For Chrysler, G23 helped in delivering strategies to win the business of females over 50. And for the Limited, G23 will deliver transformational ways to attract and build business through media, cause marketing, loyalty and online strategies. 

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