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  • Posted by: Interbrand on Tuesday, June 26 2012 12:00 PM | Comments (0)

    Jez Frampton

    Welcome back to Demand and Desire: Interbrand’s series of podcasts about the art and science of branding.

    This time: a look at Interbrand's newly launched Best Global Green Brands report 2012.

    Jez Frampton, Global CEO of Interbrand, and Dave Pearson, Global Sustainability Leader of Deloitte Touche Tohmatsu Limited discuss the business opportunities of sustainability.

    Brands are finding that there is a real value to being sustainable. With a growing focus on sustainability, brands are finding opportunities to innovate, creating new products and engaging with consumers in new ways.

    Brands should take heed, though. It's not enough to talk green. Performance must be there and sustainability efforts need to be effectively communicated to the public. It’s all about the balance between performance and perception.

    Interbrand, the world's leading brand consultancy and author of the annual Best Global Brands report, has released its 2012 Best Global Green Brands report. Performance data in the report is powered by Deloitte. The report identifies the gap between customer perception and a brand's performance relative to sustainability.


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  • Posted by: Interbrand on Thursday, March 22 2012 11:08 AM | Comments (0)

    Jez Frampton

    Welcome to part 2 of this Demand and Desire special, where Interbrand’s Global CEO, Jez Frampton, joins Global Chief Communications Officer, Karen Burke, in examining what 2012 has in store for these eight sectors:

    • Financial
    • Hospitality
    • Food & Beverage
    • Healthcare
    • Luxury
    • Telecommunications
    • Media
    • Retail

     

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  • Posted by: Interbrand on Friday, March 2 2012 03:03 PM | Comments (0)

    Jez Frampton

    Welcome to part 1 (of 2) of this Demand and Desire special. Interbrand’s Global CEO, Jez Frampton, joins Global Chief Communications Officer, Karen Burke, for a lively and informative discussion on the year ahead and what’s likely in store for these four sectors:

    • Airlines
    • Automotive
    • Business Services
    • Fast Developing Markets

    Stay tuned. Part 2 coming soon.

     

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  • Posted by: Interbrand on Tuesday, February 21 2012 04:42 PM | Comments (0)

    Jez Frampton

    In this edition of Demand And Desire we look at the future of retail, to combine with Interbrand’s Best Retail Brands 2012 report. Humans are social creatures hungry for experience. As much as we love to research and engage online, it’s easy to forget that there’s still a special place in our lives for the retail store. in this podcast you’ll discover:

    Why green is good for spearmint.

    What you’re thinking of when you write ‘batteries’ on your shopping list.

    Why folks will decant one detergent into the bottle of another.

    In a volatile market, innovation should come to the fore, both in the virtual landscape of digital and the sensual world of the store. Stores are where we learn what’s new, find inspiration, and see other purchase choices we may not have found online. As ever, it’s all about building the brand experience…

    Jez Frampton, CEO of Interbrand is joined herein by Bruce Dybvad, CEO of Interbrand Design Forum and of Interbrand Cincinnati, and also by Interbrand’s Global Executive Director for Consumer Packaged Goods, Fred Richards.

     

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  • Posted by: Interbrand on Wednesday, December 21 2011 02:57 PM | Comments (0)

    Jez Frampton

    In this edition of Demand and Desire, Interbrand’s Global CEO, Jez Frampton, travels to the Brazilian Grand Prix where he delves into the relationship between brands and sponsorship.

    Sports sponsorships can associate your brand with the aesthetics of winning, with heroic brand ambassadors, and - in the case of Formula 1™ - with notions of ‘premium’ and ‘performance’.

    But will you get value for money?

    Listen as Jez discusses this topic with Andreas Sigl, who serves as the Global Director of Formula 1™ activities for Infiniti, Alex Pinedo, who is Managing Director of Interbrand’s office in Brazil and Silvia Keller, who oversees corporate hospitality for Infiniti at the Brazilian Grand Prix.

     

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