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  • Posted by: Jessica Shvarts on Friday, July 11 2014 04:47 PM | Comments (0)

    Louisville Slugger

    Interbrand Cincinnati’s work was recently recognized in the Graphis Design Competition. Two Silver Awards were presented for their student recruitment campaign Goetta Job! Recruiting Fresh Meat, and for their brand identity work with the iconic Louisville Slugger. Silver Awards are presented to the top 100 entries per region, making Interbrand one of the top entrants from North and South America.

    Merit awards were given to three other entries: Puffs Car Cups, Puffs Winter Olympic, and Dole Organics. Merit awards are awarded to the 100 best entries for their city, state, or province.

    Graphis strives to showcase the work from a wide variety of professionals who represent the entire artistic community. This competition focuses on publishing work from the great talents in Design, Advertising, and Photography.

    As a winner of a Silver Award, Goetta Job! and Louisville Slugger will be printed in the Graphis 2015 Design Annual.

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  • Posted by: Interbrand on Wednesday, June 18 2014 05:25 PM | Comments (0)

    Interbrand Wins the Gold

    Interbrand is proud to announce it has won a Gold Cannes Lions award, with work created by our New York office for a global Nelson Mandela poster campaign. 

    The Cannes Lions International Festival of Creativity is the world's largest celebration of creativity in communications. It honors the ideas that are changing the ways brands interact with their customers and its prestigious awards champion the best work of all. 

    The global Nelson Mandela poster campaign is an initiative that invited artists from all over the world to honor Nelson Mandela’s 95th birthday through the design of a commemorative poster. The project’s only creative parameter was that all posters needed to be A2 size. 

    A team in Interbrand’s New York office decided to create an A2-sized poster that could unfold into an 8 by 7 foot rectangle when placed on the ground—almost the exact size of Mandela’s prison cell on Robben Island, South Africa where he served most of his 27-year sentence. This revolutionary design concept took what could have been a traditional poster and turned it into a memorable and inspiring experience in the public space. 

    From nearly 700 submissions, 95 posters were chosen to represent each year of Mandela’s life. Interbrand New York's "Paper Prison" poster was one of those selected. The 95 posters were part of an exhibit that toured the world before being auctioned off to benefit the Nelson Mandela Children’s Hospital Trust. 

    We would like to congratulate the team responsible for producing this world-changing piece of work: Andy Payne, Chris Campbell, Forest Young, Craig Stout, Ross Clugston, Kristin Labahn, Matt van Leeuwen, Matt King, Darcy Newell and Interbrand interns Jongwon Lee, Andrea Moore and Annalisa van den Bergh. Their work has honored a man who changed the world for the better and inspired us all with his unbreakable spirit. 

    More details are in our press release, and to view photos of the Mandela Paper Prison, check out our Facebook album.

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  • Posted by: Catherine Couretas on Wednesday, June 11 2014 12:00 PM | Comments (0)

    Aussie 3 Minute Miracle

    Interbrand’s Cincinnati office was recently awarded six Hermes Creative Awards for excellence in both packaging design and poster design.

    Platinum awards were awarded to Aussie 3 Minute Miracle, Puffs Car Cups, and IBC’s student recruitment campaign, Goetta Job! (Recruiting Fresh Meat). Hermes’ prestigious Platinum award is presented to those entries judged to be among the most outstanding entries in the competition. Platinum winners are recognized for their excellence in terms of quality, creativity and resourcefulness. About 15 percent of the entries won this award.

    Puffs Car Cup

    Gold awards went to Dole Organic and Dole Salad Kits. Gold awards are presented to those entries judged to exceed the high standards of the industry norm. Approximately 21 percent of the entries received this award.

    Dole Organic Salads

    Additionally, the Puffs Winter Olympic designs received an Honorable Mention.

    Hermes Creative Awards is an international competition for creative professionals involved in the concept, writing and design of traditional materials and programs, and emerging technologies. Entries come from corporate marketing and communication departments, advertising agencies, PR firms, graphic design shops, production companies, web and digital creators and freelancers.

    The competition has grown to one of the largest of its kind in the world. A look at the winners shows a range in size from individual communicators to media conglomerates and Fortune 500 companies.

    The competition is so well thought of in the industry that national public relations organizations, local ad clubs, and local business communicator chapters are entrants.

    Catherine Couretas is an Account Executive at Interbrand's Cincinnati office.

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  • Posted by: Nick Awbrey on Thursday, May 9 2013 05:19 PM | Comments (0)

    Oppikoppi Festival

    A unique challenge to music festival organisers is creating a brand the young demographic generally views as cool and exclusive. The South African music festival Oppikoppi has unveiled a concept that will not only combat inconveniently long lines, but also establish the Oppikoppi experience as enjoyable and unique.

    Oppikoppi organisers plan to allow its concert goers to order beer via their smartphones. The beer is then delivered via drones which drop the beers into the crowd of concert goers. Although currently manually controlled, the drones will eventually deliver beer based on the consumers’ GPS location.

    The video demonstrating the beer drone has generated great interest since its publication on YouTube. The Oppikoppi festival has enjoyed an increase in brand awareness internationally, with its relatively simple drone demonstration racking up over 82 000 views and numerous mentions by the international press.

    Of course, ensuring that a beer can being dropped by a drone at altitude into a large crowd accurately and safely may prove challenging. However if these challenges can be overcome, drone delivery has the potential to increase brand value by providing the associating brands in question with innovation and the ever elusive “cool factor.”

    In the end, beer drones may prove to be impractical. However Oppikoppi has already won in the brand game by captivating its audience and positioning itself as the edgy and definitive authority on cool.

    Nick Awbrey is a Consultant for InterbrandSampson.

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  • Posted by: Forest Young on Tuesday, March 12 2013 06:09 PM | Comments (0)

    SXSWAs the 5-day SXSW® (@SXSW) Interactive Festival comes to a close today, it celebrates 18 years of providing a unique and unmatched culture of inspired creativity and international community. The combined entities of SXSW Interactive, Film and Music will be the highest revenue-generating event for the city of Austin this year with projections easily surpassing $200 million. 

    While a predominantly start-up culture initially differentiated SXSW Interactive, the festival is now inclusive of both the bootstrapping entrepreneur and the corporate giant. As a festival veteran and attendee this year, I will try to distill the main themes that emerged from the 2013 talks and symposiums.


    While SXSW Interactive continues to be a wellspring of inspiration for emerging and potentially disruptive technology, a growing number of panels focused on the societal outcomes beyond digital tools and platforms. Elon Musk (@elonmusk), an SXSW Interactive keynote speaker and CEO of Tesla Motors and SpaceX, delivered a well-received session. He stressed the application of technology to solve the problems of sustainable energy and "non-terrestrial" exploration. 

    Former Vice President Al Gore (@algore) spoke at length about our "stalker economy" — how forms of surveillance are being monetized, such as check-in apps, RFID tags, embedded cookies and geo-location, and that we will inevitably reach an impasse. Apps such as Snapchat (@Snapchat) allow the privacy-conscious to enjoy being social without accruing a potentially incriminating digital record. 

    The tech-savvy Cory Booker (@CoryBooker) lists among his many mayoral credentials an impressive Twitter following of 1.3 million people. He emphasized using social media channels to expand degrees of political and civic influence and, more importantly, as a potent vehicle for delivering hope and inspiration.

    TED celebrity Cindy Gallop (@cindygallop) returned to SXSW Interactive to discuss enhancements to her Make Love Not Porn properties — digital platforms that work to course correct sexual misconceptions stemming from hardcore pornography viewing. At the core of her multi-faceted and controversial initiatives, however, is a concern for more humane types of intimacy, reproductive health and safety. Always a provocative persona, Gallop, whose panel coincided with Al Gore's, tweeted: "At 3.30pm today, don't do @algore, do me. As it were :)"


    Tim Berners-Lee (@timberners_lee), inventor of the World Wide Web, spoke about the past, present and future state of the internet on Sunday morning. The Internet of Things — a term Kevin Ashton coined to describe the connected network of intelligent machines — was long foreseen by Berners-Lee, who was adamant that the Web be preserved "as a space where any compatible device works." Berners-Lee expressed excitement over the versatility of HTML5 and the surge in coding literacy. He also cautioned about potential threats to this expansive connectivity, namely ISP interference, state surveillance and a lack of robust digital rights management (DRM) protocol.

    The frog SXSW Interactive opening party, titled "The Other Singularity" — a playful Kurzweillian twist, provided a compelling take on The Internet of Things, exploring how smart connectivity will extend to mundane gadgets and impact our lives in the future. Reminiscent of conceptual designers Dunne & Raby, the frog technologists exposed SXSWers to a crowd-sourced DJ jukebox platform, a robotic Zen gardener, smart Porta Potties and a user-device controlled "light as ink" installation.


    Echoing the growing presence of hardware at the festival, SXSW featured exciting developments in wearable tech that introduced new form factors and HCI models altogether. Leap Motion (@LeapMotion) — a motion controller peripheral for PCs and Macs — debuted at SXSW with much fanfare. Designed for detecting precise hand gestures with little-to-no latency, the product boasts an accuracy 200 times that of its Kinect predecessor, and might someday be integrated into standard computer hardware. In the demos, drawing with your finger in the air appeared effortless, and the fidelity of the motion capture was remarkable. Leap Motion CEO and co-founder Michael Buckwald sees his product as a solution for faster modeling with 3D software in addition to the obvious gaming applications and will be available to consumers in May.

    Google and its oft discussed Google Glass (@projectglass) technology stole the show on Monday as Timothy Jordan, Senior Developer Advocate and presenter, provided SXSW developers a first look at the Google Glass Mirror API and app integrations for Gmail, The New York Times, Evernote and Path. The glasses feature a small screen visible over your right eye with a microcomputer in the right arm of the eyewear. As Jordan flipped through news articles on his glasses in front of an awestruck audience, the excitement was palpable and served as a key element of Google's product socialization — a reminder that your digital products are only as good as the developers who are excited to continually redefine the envelope of possibilities.


    There was a noticeable and shifting emphasis this year of hardware and devices over software and social apps and platforms. MakerBot CEO and keynote presenter Bre Pettis (@bre) introduced the "Digitizer" — a 3D desktop laser scanner that eliminates the need for computer-aided design (CAD). MakerBot (@MakerBot), along with MaKey MaKey from the MIT Media Lab (@medialab), Arduino microcontrollers (@Arduino) and the Raspberry Pi (@Raspberry_Pi), are ushering in a new era of affordable DIY power tools. 

    This democratization of technology coincides with the proliferation of open source and entry level hardware projects and is part of a larger Maker Movement that supports STEM education and seeks to revive American manufacturing, and subsequently the economy, through a growing and technologically skilled labor force. Next year I'm anticipating another spike in hardware start-ups that will descend upon Austin.

    Game of Thrones#SocialXSW

    SXSW is an inherently social festival. Simple advice for a strong appearance in Austin: be memorable and be talked about. Internet star and meme sensation Grumpy Cat (@RealGrumpyCat) became an instant Austin celebrity as people waited hours to take pictures with the frowning feline. The Game of Thrones (@GameOfThrones) guerilla campaign was a smash hit as SXSWers took pictures of themselves on the Iron Throne in the Convention Center. Who would have thought that tech nerds would be drawn to Sci-Fi-/Fantasy?


    While there was no discernible unveiling on par with the historic Twitter or FourSquare debuts, two apps and a platform did make an impression at SXSW, with social media chatter, investment and downloads to prove it. Takes is a camera app that transforms still photos into dynamic video, with filter and music options. MessageMe (@msgme) is a group messaging app that allows users to send rich content in addition to SMS, such as songs, videos and doodles. 

    Realty Mogul (@Realty_Mogul), a real-estate crowdfunding platform won the HATCH pitch competition held at the 2012 SXSW Startup Village. The Los Angeles-based start-up provides a vehicle for "accredited investors to pool money online and buy shares of real property like office buildings, apartment buildings and retail centers."

    This was the largest SXSW Interactive to date with an estimated 27,000 to 28,000 registered attendees. An optimal SXSW Interactive experience is a blend of inspiring and structured speaker sessions with the impromptu and organic discussions — convivial exchange that happens away from the official venues. I can't wait for next year’s festival.

    Forest Young is Associate Creative Director at Interbrand New York.

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