IQ: The Digital Issue

The Digital Issue

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The Corporate
Citizenship Issue


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The Creative Issue

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The Political Issue

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IQ: Political Issue

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What's in Store
for 2013

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The Extra Gear is Social

DeLu Jackson with Jeff Mancini

Nissan

Nissan is working to up-shift its approach to innovation from a purely technological one that focuses narrowly on the vehicles themselves, to a customer-centric style that’s calibrated to the engine of the zeitgeist. Jeff Mancini caught up with DeLu Jackson, Global Head of Digital Marketing and Social Media for Nissan.

DeLu Jackson on digital beyond the button
DeLu speaks about the role brand plays in differentiating companies in the consumer space, and how digital creates a unique user experience.

DeLu Jackson on digital trends and experiences
DeLu talks about the digital experience that changed his world and his point of view on brand strategy through the lens of digital.

DeLu Jackson on corporate citizenship in the digital space
DeLu speaks about activating corporate citizenship in a post-digital world, and about Nissan’s commitment to creating a socially responsible, digitally-intuitive electric vehicle.

FYIQ

  • ABOUT JEFF MANCINI
    Jeff Mancini is Senior Director, Digital Strategy and Guest Editor of IQ.

    What’s one thing you would change about the world if you could? Jeff answered: I’d rewire everyone to be optimistic. Because optimism will breed the courage needed to change the world. 
  • Jeff.Mancini@interbrand.com