IQ

The Corporate
Citizenship Issue

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The Editorial Staff


The Creative Issue

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The Editorial Staff


The Digital Issue

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The Editorial Staff


The Political
Branding Issue

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Editorial Staff


What's in Store
for 2013

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Editorial Staff

Global and Local Responsibility

Rodney Hines with Mick McConnell

“When you look at the potential impact we can have, it boggles the mind to think through what makes sense globally, and how you have relevance around creating thriving communities globally - it has to be global in nature, but also local in impact and relevance.”



Rodney Hines on Starbucks as a responsible corporation
To us, community involvement means creating thriving communities wherever we do business – that’s everything where we source our coffee, tea and cocoa from to where we have a retail footprint.



Rodney Hines on Starbucks working with non-profits to make a difference in local communities
Key non-profits said that they would love to see Starbucks be innovative and thoughtful around providing them with continuous revenue sources. So we sat down and came up with this business partnership model that really provides a continuous revenue source to these organizations.

FYIQ

  • About Mick McConnell
    Mick McConnell is Director, Client Services, Interbrand New York. When asked, What’s one thing you would change about the world if you could? Mick answered: If I could change one thing about the world I would like to see mandatory global participation in solving serious conditions/issues other than military action. To date, the US alone has spent $1.2 trillion dollars on wars/conflicts since 2001. If we could apply the same resources to curing diabetes, cancer research, etc I would hope we could see significant change.
    mick.mcconnell@interbrand.com