IQ

The Corporate
Citizenship Issue

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The Editorial Staff


The Creative Issue

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The Digital Issue

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The Political
Branding Issue

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What's in Store
for 2013

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Editorial Staff

Source of Hope

David Barber with Andrea Sullivan

“Food is the common denominator that people are engaged in whether they like it or not, and unlike some of the other trends associated with sustainability, food is flexible. You can do it for lunch and not do it for dinner—it’s not quite the same commitment as buying an electric car or converting your house to solar energy. I think all of those things have contributed to a fortunate spotlight and a sense of people willing to try. Food is the brightest hope for defining how we exist sustainably and responsibly as a human race, and if we can’t get food right, or at least partially right, then the rest of it is really a long shot.”

David Barber on the Blue Hill concept
The biggest thing we added to the big picture was this integration of the education and the farming and the restaurant and bringing all of these things closer and closer together so that there was a singular voice and a singular experience and a singular mission to what transpired on the property.

David Barber on their sustainable business model
It creates a system less driven by my brother the chef and the kitchen, unlike other restaurants because we are not designing menus around things that we think people will like, we are designing menus around things that the farmers are supplying.

David Barber on farm-to-table education
Children literally believe that milk comes from a carton at the supermarket. They have no connection to the cow or anything! So for many families that bring kids up from the Bronx or near the city, this is the first light bulb that goes off where they get it.

FYIQ

  • About Andrea Sullivan
    Andrea Sullivan is Executive Director, Client Services, Interbrand New York. When asked, What’s one thing you would change about the world if you could? Andrea answered: "I would create a moral universe, where right and wrong matter. I was lucky enough to participate in an intimate session with Desmond Tutu where he talked about his ongoing reconciliation mission with former apartheid oppressors in South Africa. He underscored that if all of us treated one another as family and could “see with the eyes of the heart,” we could cultivate the qualities of love, forgiveness, humility, generosity, and courage that we need to change ourselves and our world."
    Andrea.Sullivan@interbrand.com
  • Interview: The Culture Cure
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  • Interbrand Blog: Sustainability
    Sustainability