Maybe it happens once in a generation, maybe more often, but we usually know it when we see it: Something takes the world as it was and sends it spinning in a new direction. We asked a random assortment of Interbranders to identify just such a pivotal moment, invention, or idea.
For millions of women, the pill inspired individuality, role reversal, gender equality, sexual revolution, reproductive choice, women’s rights, feminism, women’s liberation, and life planning.
Managing Director, Interbrand Seoul
The visual diagram is one of the most powerful languages, regardless of region, country or culture. In fact, it has changed the world by sharing a common tool that people around the globe can understand easily.
Senior Designer, Interbrand Tokyo
The events of March 11, 2011 have changed our view towards energy resources. Toyota has announced plans to install solar panels on the roof of the next generation Prius and make plug-in technology standard in 2014. Toyota keeps opening paths for others to follow.
Global Chief Talent Officer, Interbrand
On a personal level, the iPad has given my son (who has autism and is non-verbal) the ability to communicate his needs and wants for an endless number of things, as well as express himself by drawing, playing the piano, learning his ABCs, and “talking” to someone whenever he wants.
CEO, Central and Eastern Europe, Interbrand
Soccer, or the “real” football, is the most popular sport in the world. To play you don’t even need a ball. A rock will do, a crushed can. Anything. Football unifies and enables. Football empowers and instills confidence. Football drives democracy and equality. Football is the world’s game, and it
is world changing.