"Maximizing any brand’s real world value depends upon the ongoing involvement of those who work with it continuously. That is how brands become genuine and positive experiences for the employees who work for them and the consumers who choose them. Interbrand embodies these values, and in turn, has a thriving culture that is passionate about their work and helps bring other brands to life every day."
A company’s workforce is the living embodiment of its brand in action. If employees are engaged and energized, they bring the brand to life and deliver differentiated experiences in their every interaction, creating a tie between employees, consumers, and business performance.
At Interbrand we believe brands have the power to change the world. According to Net Impact's Talent Report, 65 percent of college students prioritize finding a job that makes the world a better place. With Gallup finding businesses increase profitability 16 percent with an engaged workforce, and today's workforce clearly wanting to be plugged into Corporate Citizenship, now more than ever it's time for brands to bring their world-changing values to life and empower employees to get involved.
We not only challenge brands to walk the talk, at Interbrand we are challenging ourselves to engage internally across our global network of offices to turn our Corporate Citizenship values into action, creating a strong red thread throughout our business. Our offices excel at celebrating our company culture—with a purpose:
Every year, Interbrand comes together to celebrate the holiday season with our clients and global network through the power of education, a continuous strategic focus and the foundation of our corporate citizenship program, Interbrand Inspired. This year, we are focusing on underserved communities who wouldn’t otherwise have the chance to go to school and learn by building a school in Guatemala. We are brainstorming fundraising ideas throughout our global network to further support the school with supplies, food, and other materials, and will plan to provide updates on our progress throughout 2014!
Mandela Day Poster Competition
This year, Mandela Day, the celebration of Nelson Mandela’s 95th birthday, gathered more momentum around the world than ever before. In South Africa, an initiative was started by local design personalities to develop posters in honor of this global icon, and Interbrand’s creative community fully participated. Interbrand offices in the USA, Canada, Argentina, Brazil, Germany, Switzerland, and China created posters, which were displayed at an exhibit at Pretoria University and later auctioned off with the proceeds benefiting the Nelson Mandela Children’s Hospital Trust.
Rub Out Violence
2 out of 3 secondary school children in Africa say they have easy access to a gun, and many see violence as the way to feel powerful. Through fear or aspiration, they drop out of school.
Interbrand worked with students on rubbing out images of violence using erasers shaped like weapons, and then created new and inspiring drawings of their futures. The students were inspired to think beyond violence to show that real power for their future can be found in school.
World Changing Speaker Series
Interbrand launched the World Changing Speaker Series in 2011, hosting industry leaders to speak at our office about their work, which provided the appropriate context to use the medium of the poster to announce each lecture and also encouraged and allowed the creative teams to think outside the box and design freely. Each year, the series has upheld a thematic thread, from sustainability to viral, and most recently, storytelling.
Maximizing any brand’s real world value depends upon ongoing involvement of those who work with it continuously. That is how brands become genuine and positive experiences for the employees who work for them and the consumers who choose them. Interbrand embodies these values, and in turn, has a thriving culture that is passionate about their work and helps bring other brands to life every day.