BEST GLOBAL BRANDS

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Best Global Brands 2009

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METHODOLOGY

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Best Global Brands

2009 Ranking of the Top 100 Brands

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RankPrevious RankBrandRegion/CountrySectorBrand Value ($m)Change in Brand Value
11United StatesBeverages68,7343%
22United StatesBusiness Services60,2112%
33United StatesTechnology56,647-4%
44United StatesDiversified47,777-10%
55FinlandElectronics34,864-3%
68United StatesRestaurants32,2754%
710United StatesTechnology31,98025%
86JapanAutomotive31,330-8%
97United StatesTechnology30,636-2%
109United StatesMedia28,447-3%
1112United StatesTechnology24,0962%
1211GermanyAutomotive23,867-7%
1314United StatesFMCG22,8414%
1417United StatesTechnology22,0303%
1513GermanyAutomotive21,671-7%
1616FranceLuxury21,120-2%
1718United StatesTobacco19,010-11%
1820JapanAutomotive17,803-7%
1921South KoreaTechnology17,518-1%
2024United StatesTechnology15,43312%
2122SwedenApparel15,37511%
2215United StatesFinancial Services14,971-32%
2326United StatesBeverages13,7063%
2423United StatesTechnology13,699-1%
2528SwitzerlandBeverages13,3172%
2629United StatesSporting Goods13,1794%
2731GermanyTechnology12,106-1%
2835SwedenHome Furnishings12,00410%
2925JapanElectronics11,953-12%
3033United StatesAlcohol11,8333%
3130United StatesTransportation11,594-8%
3227United KingdomFinancial Services10,510-20%
3336JapanElectronics10,441-4%
3439United StatesFMCG10,4287%
3532United StatesTechnology10,291-12%
3619United StatesFinancial Services10,254-49%
3737United StatesFinancial Services9,550-11%
3838United StatesFinancial Services9,248-10%
3940JapanElectronics9,2105%
4044CanadaMedia8,4341%
4145ItalyLuxury8,182-1%
4243NetherlandsElectronics8,121-2%
4358United StatesRetail7,85822%
4451FranceFMCG7,7483%
4547United StatesBusiness Services7,710-3%
4646United StatesRetail7,350-8%
4748GermanyDiversified7,308-8%
4856United StatesFMCG7,2449%
4949United StatesAutomotive7,005-11%
5062SpainApparel6,78914%
5161United StatesFMCG6,73110%
5257United StatesFMCG6,5502%
5355FranceFinancial Services6,525-7%
5452United StatesMedia6,523-9%
5553GermanyAutomotive6,484-8%
5659United StatesBusiness Services6,4311%
5742United StatesFinancial Services6,399-26%
5863SwitzerlandFMCG6,31913%
5960FranceLuxury6,040-5%
6066FranceFMCG5,96010%
6164United StatesRestaurants5,7223%
6270GermanySporting Goods5,3976%
6373CanadaElectronics5,1387%
6465United StatesMedia5,111-7%
6567GermanyAutomotive5,010-7%
6668United StatesDiversified5,004-5%
6769United StatesFMCG4,917-7%
6871SwitzerlandLuxury4,609-7%
6972South KoreaAutomotive4,604-5%
7076FranceLuxury4,5981%
7174United StatesFMCG4,404-5%
7241SwitzerlandFinancial Services4,370-50%
7350United StatesAutomotive4,337-43%
7475GermanyAutomotive4,234-8%
7578JapanElectronics4,225-1%
7680United StatesLuxury4,000-5%
7779FranceLuxury3,968-6%
7877United StatesApparel3,922-10%
7981United StatesRestaurants3,876-5%
8092United StatesFMCG3,8477%
8182GermanyFinancial Services3,831-5%
8283FranceAlcohol3,754-5%
8384United KingdomEnergy3,716-5%
8489United KingdomAlcohol3,6983%
8588United StatesFMCG3,563-3%
8698GermanyFMCG3,5575%
8791ItalyLuxury3,530-2%
8893ItalyAutomotive3,5270%
8994ItalyLuxury3,303-6%
9085United StatesRestaurants3,263-16%
91NEWFranceFMCG3,235N/A
9297NetherlandsEnergy3,228-7%
93NEWUnited StatesRestaurants3,223N/A
94100United StatesFinancial Services3,170-5%
95NEWUnited StatesTechnology3,161N/A
9690JapanAutomotive3,158-12%
97NEWGermanySporting Goods3,154N/A
98NEWUnited KingdomLuxury3,095N/A
99NEWUnited StatesApparel3,094N/A
100NEWUnited StatesFMCG3,081N/A