BEST GLOBAL BRANDS

Each year the Best Global Brands generates increasing amounts of interest from companies and practitioners associated with brands.

We’ve enjoyed leading the discussion to help organizations understand and grow the value of their brands.

Best Global Brands Home

Return to the Best Global Brands homepage.

METHODOLOGY

Read about our method for valuing brands

PREVIOUS YEARS

2012 ranking
2011 ranking
2010 ranking
2009 ranking
2008 ranking
2007 ranking
2006 ranking
2005 ranking
2004 ranking
2003 ranking
2002 ranking
2001 ranking
2000 ranking

Best Global Brands

2004 Ranking of the Top 100 Brands

  Print
 
RankPrevious RankBrandRegion/CountrySectorBrand Value ($m)Change in Brand Value
11United StatesBeverages67,394-4%
22United StatesTechnology61,372-6%
33United StatesBusiness Services53,7914%
44United StatesDiversified44,1114%
55United StatesTechnology33,4998%
67United StatesMedia27,113-3%
78United StatesRestaurants25,0011%
86FinlandElectronics24,041-18%
911JapanAutomotive22,6739%
109United StatesTobacco22,1280%
1110GermanyAutomotive21,3310%
1212United StatesTechnology20,9786%
1313United StatesFinancial Services19,9718%
1415United StatesFinancial Services17,6835%
1516United StatesFMCG16,7235%
1617United StatesTechnology15,9481%
1719GermanyAutomotive15,8865%
1818JapanAutomotive14,874-5%
1914United StatesAutomotive14,475-15%
2020JapanElectronics12,759-3%
2125South KoreaTechnology12,55316%
2223United StatesBeverages12,0662%
2321SwitzerlandBeverages11,892-4%
2422United StatesAlcohol11,8460%
2529United StatesTechnology11,50011%
2627United StatesFinancial Services11,4999%
2726United StatesFinancial Services11,4988%
2824United StatesTechnology10,935-3%
2928United StatesPharmaceuticals10,6352%
3031United StatesFinancial Services9,7827%
3133United StatesSporting Goods9,26013%
3230United StatesPharmaceuticals8,811-6%
3337United KingdomFinancial Services8,67115%
3435GermanyTechnology8,3238%
3539JapanElectronics8,05512%
3638United StatesFMCG8,0298%
3741United StatesFinancial Services7,95413%
3836United StatesApparel7,8732%
39NEWGermanyDiversified7,470N/A
4043SwedenHome Furnishings7,1824%
4144United StatesAutomotive7,0574%
4240United StatesFMCG7,026-1%
4350United StatesTechnology6,87124%
4445FranceLuxury6,602-2%
45NEWSwitzerlandFinancial Services6,526N/A
4632JapanElectronics6,479-21%
4746United StatesMedia6,4563%
4842GermanyAutomotive6,410-8%
4947FranceFMCG5,9025%
5052United StatesBusiness Services5,7729%
5148United StatesBusiness Services5,6962%
5255United StatesFMCG5,4247%
5334United StatesElectronics5,231-33%
5449United StatesRestaurants5,118-8%
5551United StatesRestaurants5,050-5%
5656United StatesFMCG4,9295%
5754United StatesFMCG4,881-3%
5857United StatesFMCG4,8495%
5953ItalyLuxury4,715-8%
60NEWUnited StatesRetail4,700N/A
6165United StatesMedia4,54517%
6260SwitzerlandFMCG4,5292%
6362FranceFMCG4,4886%
6461FranceLuxury4,4162%
6559NetherlandsElectronics4,378-2%
6674United StatesRetail4,15622%
6763United StatesFMCG4,112-1%
6875United StatesDiversified3,80113%
6967GermanySporting Goods3,7402%
7068SwitzerlandLuxury3,7201%
7176United KingdomMedia3,69112%
7269United KingdomEnergy3,6622%
7366United StatesMedia3,651-4%
74NEWGermanyAutomotive3,646N/A
7570United StatesLuxury3,6383%
7681United StatesElectronics3,48312%
7779JapanElectronics3,4807%
7878United StatesAutomotive3,4114%
7973FranceLuxury3,376-1%
8071United StatesFMCG3,362-2%
81NEWGermanyAutomotive3,288N/A
8264United StatesMedia3,248-18%
8382FranceAlcohol3,0843%
8483NetherlandsEnergy2,9850%
8577United StatesApparel2,979-10%
8685United KingdomAlcohol2,9756%
8786United StatesFMCG2,9529%
88NEWNetherlandsFinancial Services2,864N/A
8988FranceAlcohol2,86113%
9089JapanAutomotive2,83314%
91NEWFranceLuxury2,749N/A
92NEWUnited StatesFMCG2,634N/A
93NEWItalyLuxury2,613N/A
9484United StatesDiversified2,576-10%
9587ItalyLuxury2,5681%
9691United StatesEnergy2,4924%
9792GermanyFMCG2,4098%
9893United StatesRestaurants2,40012%
9990NetherlandsAlcohol2,380-2%
10095United StatesApparel2,1475%