BEST GLOBAL BRANDS

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2000 ranking

Best Global Brands

2001 Ranking of the Top 100 Brands

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RankPrevious RankBrandRegion/CountrySectorBrand Value ($m)Change in Brand Value
11United StatesBeverages68,945-5%
22United StatesTechnology65,068-7%
33United StatesBusiness Services52,752-1%
46United StatesDiversified42,39611%
55FinlandElectronics35,035-9%
64United StatesTechnology34,665-11%
78United StatesMedia32,591-3%
87United StatesAutomotive30,092-17%
99United StatesRestaurants25,289-9%
1010United StatesTelecommunications22,828-11%
1111United StatesTobacco22,0530%
1212GermanyAutomotive21,7283%
1316United StatesFinancial Services19,0051%
1415JapanAutomotive18,578-1%
1513United StatesTechnology17,983-13%
1614United StatesTechnology17,209-14%
1719United StatesFinancial Services16,9195%
1817United StatesFMCG15,298-12%
19NEWUnited StatesFinancial Services15,015N/A
2018JapanElectronics15,005-9%
2120JapanAutomotive14,638-4%
2223GermanyAutomotive13,8587%
2322SwitzerlandBeverages13,250-3%
2421United StatesTechnology12,354-15%
25NEWUnited StatesTechnology12,224N/A
2626United StatesAlcohol10,8381%
2724United StatesElectronics10,801-9%
28NEWUnited StatesPharmaceuticals9,672N/A
29NEWJapanElectronics9,460N/A
30NEWUnited StatesPharmaceuticals8,951N/A
3129United StatesApparel8,746-6%
3228United StatesTechnology8,269-13%
33NEWUnited StatesFinancial Services7,862N/A
3430United StatesSporting Goods7,589-5%
3531GermanyAutomotive7,338-6%
3632SwedenElectronics7,069-9%
3725United StatesFMCG7,062-100%
3834FranceLuxury7,0532%
3933United StatesFMCG7,005-5%
4037United StatesMedia6,5993%
41NEWJapanElectronics6,580N/A
4243South KoreaTechnology6,37422%
4339GermanyTechnology6,3073%
4435United StatesBeverages6,214-6%
4527United StatesBusiness Services6,019-38%
4640SwedenHome Furnishings6,0050%
47NEWUnited StatesRestaurants5,978N/A
48NEWUnited StatesAutomotive5,532N/A
4936United StatesTechnology5,464-17%
5044ItalyLuxury5,3634%
51NEWUnited StatesRestaurants5,261N/A
5246United KingdomMedia5,2367%
53NEWUnited StatesBusiness Services5,149N/A
5445United StatesFMCG5,085-1%
5542NetherlandsElectronics4,900-11%
5650United StatesFMCG4,5723%
5751United StatesFMCG4,5305%
5847United StatesMedia4,495-1%
5938United StatesMedia4,378-31%
60NEWUnited StatesFMCG4,369N/A
6152FranceLuxury4,2653%
6241United StatesFMCG4,140-30%
63NEWUnited StatesDiversified4,060N/A
64NEWUnited StatesTechnology4,041N/A
65NEWUnited StatesFMCG4,032N/A
6649United StatesElectronics3,761-15%
67NEWUnited StatesApparel3,747N/A
68NEWUnited StatesMedia3,724N/A
6955SwitzerlandLuxury3,7014%
7053GermanySporting Goods3,650-4%
7156United StatesAutomotive3,6175%
7254JapanElectronics3,490-7%
73NEWUnited StatesLuxury3,483N/A
7458United KingdomEnergy3,2476%
7557BermudaAlcohol3,2041%
7648United StatesRetail3,130-31%
7760NetherlandsEnergy2,8442%
7862United KingdomAlcohol2,5946%
7959FranceAlcohol2,470-12%
8061United StatesRestaurants2,426-10%
81NEWUnited StatesEnergy2,415N/A
8264NetherlandsAlcohol2,2662%
8365United StatesMedia2,1840%
8463United StatesToys & Games2,037-12%
8566United StatesApparel1,9104%
86NEWUnited StatesTransportation1,885N/A
87NEWGermanyFMCG1,782N/A
8872United StatesRestaurants1,75732%
8967United KingdomAlcohol1,6497%
9069United StatesAlcohol1,5837%
9170ItalyLuxury1,4902%
9271United StatesFMCG1,4101%
93NEWSwedenAlcohol1,378N/A
9473IrelandAlcohol1,35711%
9574United KingdomMedia1,31014%
9668United StatesHospitality1,235-17%
97NEWDenmarkAlcohol1,075N/A
98NEWGermanyDiversified1,029N/A
99NEWSwitzerlandFMCG1,004N/A
10075ItalyApparel1,002-1%