Best Global Brands 2010


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Top Ten Brands in 2010

1 Coca-Cola70,452 ($m)
2 IBM64,727 ($m)
3 Microsoft60,895 ($m)
4 Google43,557 ($m)
5 GE42,808 ($m)
6 McDonald's33,578 ($m)
7 Intel32,015 ($m)
8 Nokia29,495 ($m)
9 Disney28,731 ($m)
10 HP26,867 ($m)
View All Top 100 Brands

Charts & Graphs

Top Risers & Fallers

See which brands experienced the biggest change in brand value in 2010.

Top Risers and Fallers 

Industry Insights

Find out which sectors performed best from 2008 to 2010.

Industry Insights

Adele D. Ambrose, MerckAdele D. Ambrose

Senior Vice President and Chief Communications Officer Global Communications

In this “age of responsibility” how do you see your customer changing?

More and more, we see our customers – including healthcare professionals and healthcare consumers – caring about the company behind our medicines and vaccines. They want to know who we are and what we stand for. They are asking questions like: Do we care to address public health issues? Are we engaged, active listeners who are tuned into their concerns? Are we ethical, transparent and socially responsible in the way we operate our business?

Fortunately, our customers recognize that Merck is good at our core business of discovering and developing medicines and vaccines. But the bar has been raised – many customers and stakeholders also care about what we are doing to improve healthcare in a sustainable way.

How much of a role does corporate citizenship play in managing your brand?

Corporate citizenship plays an integral role. Because Merck's mission is all about improving the well-being of people around the world, being a responsible corporate citizen is part of our DNA and always has been.

How do your employees engage with your brand?

Overall, our employees were eager to be united around a corporate brand and a new, larger company that could make such a difference to global health around the world. From a cultural perspective, we have seen great affinity for our mission to help people be well, and the notion of partnering with customers to help people manage their health.


Adele D. Ambrose joined Merck in 2007 and leads the Global Communications organization. She is responsible for the company's internal and external communications with key audiences such as the news media, employees, the financial community, other specialized stakeholders and the general public. Her organization develops and implements communications strategies that enhance and protect the company's image and reputation, and support Merck's business strategies.

Prior to joining Merck in 2007, Adele was executive vice president, public relations & investor communications, for AT&T Wireless. Prior to joining AT&T Wireless in 2001, Adele was vice president of public relations and corporate media relations at AT&T. She also served as the company's chief spokesperson for nearly 10 years.

Adele is a graduate of the University of Pittsburgh with a bachelor's degree in journalism.