Best Global Brands 2010


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Top Ten Brands in 2010

1 Coca-Cola70,452 ($m)
2 IBM64,727 ($m)
3 Microsoft60,895 ($m)
4 Google43,557 ($m)
5 GE42,808 ($m)
6 McDonald's33,578 ($m)
7 Intel32,015 ($m)
8 Nokia29,495 ($m)
9 Disney28,731 ($m)
10 HP26,867 ($m)
View All Top 100 Brands

Charts & Graphs

Top Risers & Fallers

See which brands experienced the biggest change in brand value in 2010.

Top Risers and Fallers 

Industry Insights

Find out which sectors performed best from 2008 to 2010.

Industry Insights

BGB Badge

Are you a Best Global Brand? Contact Lindsay Beltzer for the BGB badge and guidelines for usage.

BGB badge

Press & Media

Lindsay Beltzer
Senior Associate,
Global Marketing & Communications
+1 212 798-7786

Joseph V. Tripodi

Executive Vice President and Chief Marketing and Commercial Officer
The Coca-Cola Company



Joseph V. Tripodi is Executive Vice President and Chief Marketing & Commercial Officer of The Coca-Cola Company. Mr. Tripodi leads the global Marketing, Customer Management and Commercial Leadership efforts of the Company to develop and leverage its capabilities, brands and properties to meet the needs of consumers and customers worldwide to drive profitable growth.

Mr. Tripodi brings 25 years of diverse global marketing and business knowledge and experience to The Coca-Cola Company. Prior to joining the Company in 2007, he was the Senior Vice President and Chief Marketing Officer for Allstate Insurance Company.  Among his achievements there was the development and launch of Allstate's "Your Choice Auto and Home," the industry's first product innovation in decades. Mr. Tripodi was previously Chief Marketing Officer for The Bank of New York.  Prior to that he served as Chief Marketing Officer for Seagram Spirits & Wine from 1999 to 2002.  From 1989 to 1998, Mr. Tripodi was the Executive Vice President for global marketing for MasterCard International.  He held positions of increasing responsibility for Mobil Oil from 1981 to 1988.  Mr. Tripodi began his marketing career in 1977 working for IBM.

Mr. Tripodi is currently a member of the board of the Ad Council and serves as a Trustee of The Field Museum in Chicago. He is past chairman of the Association of National Advertisers. Mr. Tripodi received his Masters of Science in Management from the London School of Economics in 1981 and his Bachelor of Arts in Economics with honors from Harvard College in 1977.