2014 RankBrandBrandSectorGap Score
1
FordAutomotive+3.2
2
ToyotaAutomotive+0.3
3
HondaAutomotive+1.8
4
NissanAutomotive+6.6
5
PanasonicElectronics+13.9
6
NokiaElectronics+19.0
7
SonyElectronics+10.7
8
adidasSportingGoods+6.1
9
DanoneFMCG-1.3
10
DellTechnology+6.9
11
SamsungTechnology+8.3
12
Johnson & JohnsonFMCG+2.8
13
BMWAutomotive+5.8
14
PhilipsElectronics+5.4
15
IntelTechnology+12.3
16
VolkswagenAutomotive+3.0
17
HPTechnology+9.7
18
NestléFMCG+4.0
19
IKEAHomeFurnishings-6.5
20
Coca-ColaBeverages-12.2
21
AppleTechnology-1.1
22
L'OréalFMCG+15.3
23
GEDiversified-1.8
24
Mercedes-BenzAutomotive+10.0
25
IBMBusinessServices+10.9
26
CanonElectronics+3.8
27
XeroxBusinessServices+14.6
28
UPSTransportation+6.3
29
NikeSportingGoods-0.5
30
PepsiBeverages-2.3
31
SiemensDiversified+14.1
32
ChevroletAutomotive-2.9
33
CiscoTechnology+19.0
34
ZARAApparel+4.7
35
KiaAutomotive+9.5
36
3MDiversified+3.4
37
StarbucksRestaurants-2.0
38
Kellogg'sFMCG-6.0
39
H&MApparel+4.7
40
HyundaiAutomotive+7.2
41
MicrosoftTechnology-9.1
42
AvonFMCG+5.7
43
McDonald'sRestaurants-14.5
44
SantanderFinancialServices-0.9
45
AXAFinancialServices+0.9
46
CaterpillarDiversified+3.1
47
ShellEnergy-9.1
48
ColgateFMCG-7.0
49
DisneyMedia-9.1
50
HeinekenAlcohol-1.5