In 2011, the Toyota do Brasil Foundation formed the Toyota APA Costa dos Corais Project in partnership with the Chico Mendes Institute for Biodiversity Conservation, a Brazilian governmental agency, and the NGO SOS Atlantic Forest. The goal of this unique partnership is to protect plants, animals, coral reefs, mangroves, and the endangered manatee within an environmental protection area created by the Brazilian government. In this first year of activities, the project has equipped the headquarters with electronic items such as computers to increase the effectiveness of administrative activities, and equipped the vehicle fleet with boats and motorcycles to expand its inspection activity. The foundation supports the Manatee Association, by providing equipment for an auditorium to promote environmental education.
In 2014, Toyota Financial Services issued the first “Green Bond” in the auto finance industry, in the form of $1.75 billion in asset-backed securities. The bond focuses exclusively on providing lending assistance to purchasers of fuel-efficient and reduced-emission vehicles. The firm currently has 9 vehicles in its portfolio that qualify. By empowering more customers to acquire cleaner vehicles, Toyota is helping to create a more sustainable world.
The Green Advantage
Undoubtedly, Toyota’s role as a pioneer of the hybrid automobile has given it a tremendous advantage in the public’s perception of its green practices. As industry competitors gain ground in the area of sustainability, the time has come for the brand to differentiate itself further. A consistent approach to its corporate citizenship efforts would go a long way to restoring the brand to the coveted number one spot in the Best Global Green Brands ranking. Until now, Toyota has focused broadly on financially supporting a wide and varied array of sustainability efforts globally. Additional value would be attained by focusing such initiatives on the sustainability mission of the key business activities, such as the reduction of carbon emissions.
Environmental Facts & Figures from Toyota’s 2012 Sustainability Report
Toyota’s APA Costa dos Corais Project
Toyota’s Green Bond