11
Samsung
Gap Score: +8.3
#bestglobalgreenbrands
  • In 2012, Samsung installed F-gas (fluorinated greenhouse gases) treatment equipment to reduce gases from the LCD and semiconductor manufacturing process, an equivalent of 1,030,000 tons of CO2.

  • As part of its Green Management framework, Samsung has recycled 325,545 tons globally and is running e-waste take-back programs in more than 60 countries.

  • Samsung Electronics has a target to reduce 3% of its water use per production unit by 2015. The company collected water use data to identify plants with highest water use, established a monitoring structure, identified reduction measures, and implemented the most cost-effective measures to minimize business risks associated with water use and environmental impact. Samsung also achieved a recycling rate of 51% with ultra-pure water at semiconductor and LCD production plants (in 2011).

  • Among Samsung’s many eco-innovations, the brand developed reusable packaging technology for refrigerators by replacing paper and polystyrene with expanded polypropylene (EPP). The EPP packaging container can be reused up to 40 times for delivering refrigerators. Not only is EPP more durable and safe than paper, but by replacing paper packaging with EPP containers in Korea alone, an estimated 7,000-ton reduction (99.7%) of CO2 could be achieved.

Working Together

Through its Hope for Children program, Samsung’s more than 79 subsidiaries and 236,000 employees worldwide partner with leading nonprofit organizations to effect positive change. By supplying its products, lending its expertise, and providing financial support, Samsung is able to give thousands of children in communities around the world access to education, mentorship, leadership skills, and life-saving medical treatment. Samsung Solve for Tomorrow is a nationwide contest that encourages students and teachers to share the wonder of science, technology, engineering, and math (STEM) education. The contest is designed to raise enthusiasm in these subjects by making them fun and interesting. The goal is to boost STEM proficiency among U.S. children, ultimately strengthening the nation's future competitiveness. Samsung is partnering in this effort with several leading education nonprofits, including the National Environmental Education Foundation.

The Green Advantage

Through its PlanetFirst commitment, Samsung expresses its dedication to developing ecologically innovative technologies, reducing its impact, and encouraging consumers to balance their desire for cutting-edge technology with a greener lifestyle. Guided by its Vision 2020, the brand has mapped out a detailed plan for reaching $400 billion in revenue and becoming one of the world’s top five brands by 2020, while creating a more sustainable world. Committed to product stewardship throughout the entire life cycle of its products, Samsung emphasizes energy efficiency and increased use of recyclable and eco-friendly materials, developed the Eco-Design Assessment system to ensure that devices comply with environmental regulations, and promotes recycling through global take-back programs. A testament to its efforts, Samsung has received environmental certification marks for a total of 2,926 of its product models, which is the highest number for any brand in the global electronics industry. Complementing its business strategy, Samsung’s CSR philosophy leverages its legacy of innovation to drive positive change for people as well. Samsung’s products, for example, play a role in its Hope for Children program, which aims to improve the education and health of children through technology. Moving up in our ranking by 5 spots, Samsung has made impressive progress, yet perceptions still lag. To reach its stated goal of becoming a number one business, the brand will have to put more effort into communicating its considerable green strengths.

Links

Samsung sustainability
Samsung ECO Vision framework