6
Nokia
Gap Score: +19.0
#bestglobalgreenbrands
  • In 2012, more than 40% of Nokia’s electricity came from renewable sources, either generated on site or purchased, making it a record year.. Through the use of fuel cells and the purchase of certificates, the electricity Nokia used in the U.S., Canada, Finland, and Germany is 100% renewable.

  • In 2014, Nokia reduced waste from its factories by 11% (9% was its 2013 target) and has a 96% waste utilization rate (i.e., waste was reused, recycled, or energy was recovered). In 2013, Nokia increased the use of recycled fiber in its packaging to 78% from 66% in 2012, thereby exceeding the 70% target the company had set for 2015.

  • In an overall analysis of its water consumption, Nokia maintains that its manufacturing processes use less than 1% of its water consumption (less than 264 gallons of water annually at each factory). In 2013, Nokia recycled 12% of the 289,334,000 gallons that it used, thereby reducing its withdrawal of clean water.

  • In 2013, Nokia introduced the Lumia 1520 black variant, its first phone to use recycled plastics in the product’s cover. This phone continued Nokia’s range of “eco hero” devices (others are the Lumia 820 and the Asha 311). Additionally, the company improved services and applications that it designed to help users of its products reduce their ecological footprint, such as the ecologically themed game, Nokia Climate Mission, and its HERE Transit and HERE Maps applications, which provide public transportation route planning and pedestrian and bicycling navigation.

Working Together

In 2013, Nokia celebrated 10 years of partnership with the nature conservation organization the World Wildlife Fund (WWF). This partnership was given the European Union’s first CSR Award, which highlights the best corporate social responsibility partnerships in Europe. Nokia’s work with the WWF aims at further improving Nokia’s environmental performance, raising its environmental awareness and developing mutually beneficial activities that promote sustainable development. In addition, Nokia has partnered with the Plan organization since 2006 to help improve children’s rights and early childhood care in developing countries, working toward achieving Education for All goals by bringing learning opportunities for children, youth, and adults through mobile technology. Nokia also partners with Oxfam to find lasting solutions to poverty and injustice, especially for women and vulnerable community members, by leveraging mobile technology to promote access to information.

The Green Advantage

Although Nokia divested its mobile device and service business in April 2014, the brand remains committed to respecting people and the planet in everything it does, as well as innovating ways to use technology for a more sustainable tomorrow. From its achievements in greener production and supply chain management to minimizing product impacts, acting sustainably is truly ingrained in the brand’s DNA. Despite some of the business challenges Nokia is currently facing, the brand has continued to stay at the top of prestigious sustainability rankings: number one in the Dow Jones Sustainability Indices, number two in the 2013 FTSE ESG rating among technology companies, and winner of the European CSR Award in the International Partnership Category. As this recognition indicates, the brand’s adherence to its ethics, its efforts to go beyond compliance, and its ability to provide customers with smart applications that help conserve resources have established Nokia as a leading green technology brand and company. By understanding the potential of information and communications technologies to not only connect people, but also to stimulate social and economic growth and drive sustainable development, Nokia is positioned to turn its green advantage into a business advantage. To accomplish that, given the sizeable gap between its strong performance scores and lagging perception scores, Nokia must make more of an effort to communicate its ICT solutions and its vision for a high-tech, low carbon economy.

Links

Nokia’s Sustainability Report—Nokia’s People & Planet Report 2013
Sustainability at Nokia Solutions and Networks
Nokia’s Code of Conduct—a commitment to ethical and responsible business practices
Nokia sustainability—connecting people for a better world (video)