In order to support rice growing communities around the world and also reduce to greenhouse gas emissions by 2020, Kellogg’s is now collaborating with both Walmart and Louisiana State University to improve crop sustainability.
Rice is a staple food for more than half of the world’s population, and is, of
course, the star ingredient of Kellogg’s brands like Rice Krispies and Special K. Through initiatives like the Rice Master Grower Program, Kellogg’s continues to demonstrate its commitment to sustainability and corporate social responsibility.
The Green Advantage
Kellogg’s currently has an opportunity to narrow the gap between its sustainability performance and perception by expanding on its environmentally focused initiatives. While it has made various operational improvements in recent years, the company has backslid in areas like water, energy usage and greenhouse gas emissions—in part due to the recent acquisition of Pringles. However, Kellogg’s did capture positive attention as part of the high-profile Walmart Sustainability Products Expo where it announced a partnership with Walmart to support the livelihoods of rice growers and sustainable rice growing practices around the world. Kellogg’s has also partnered with Louisiana State University to promote sustainable growing methods through its Rice Master Grower Program. Other achievements include continued support behind recycling efforts and progress around sourcing sustainable palm oil.
Kellogg’s 2013 Corporate Responsibility report
Kellogg's vows to only buy "deforestation-free" palm oil
Kellogg Company’s commitment to rice crop sustainability