15
Intel
Gap Score: +12.3
#bestglobalgreenbrands
  • In early 2014, Intel was recognized for the sixth consecutive year as the largest voluntary purchaser of green power in the U.S., according to the U.S. EPA’s Green Power Partnership rankings. Intel purchased 3.1 billion kWh of green power in 2013, enough to meet 100% of its U.S. electricity use for the year. Intel’s purchase of approximately 12.4 billion kWh of green power from 2008 through 2013 had a greenhouse gas emissions impact equivalent to taking 1.8 million cars off the road for one year.

  • In 2013, Intel’s solid waste generation decreased 19% over 2012 levels, and its global solid waste recycle rate was 89%, up from 88% in 2012. Intel is on track to meet its 2020 goal to recycle 90% of its solid waste worldwide.

  • Intel has conserved more than 46 billion gallons of water since 1998, enough to supply roughly 430,000 U.S. homes for an entire year. In 2013, Intel’s absolute water use was down 3%, and it recycled approximately 2.1 billion gallons of water, equivalent to about 24% of its total water withdrawals for the year.

  • Intel launched 4th-generation Intel® Core™ processors that deliver industry-leading performance as well as the largest generational gain in battery life in Intel’s product history—an energy conservation milestone.

Working Together

Since 2008, Intel has linked a portion of every employee’s variable compensation—from frontline staff to its CEO—to the achievement of environmental sustainability metrics. Intel believes that including an environmental component in the overall Annual Performance Bonus (APB) calculation helps focus executives and employees on the importance of achieving environmental objectives. By sharing common incentives and working together on all levels of the company to reach common goals, Intel believes it is more likely to meet its 2020 environmental targets. In 2012, University College London, Imperial College London, and Intel launched the Intel Collaborative Research Institute for Sustainable Connected Cities. The London-based institute is Intel’s first research center and global hub dedicated to exploring how the application of computing technologies can advance the social, economic, and environmental well-being of cities. In early 2014, Intel announced a collaboration with the city of Dublin, Ireland, to test 200 smart-sensored “gateways” around the city. The sensors, which are based on the Intel® Quark system, will gather and monitor data on the environment, including air quality and noise. The data that is collected will be openly available.

The Green Advantage

Intel is committed to building brand value by embedding corporate responsibility into every aspect of its business. As the largest voluntary purchaser of green power in the U.S., Intel focuses its environmental efforts on water and energy conservation, product energy efficiency, and reducing its greenhouse gas emissions. From a social perspective, Intel manufactures chips that are “conflict-free” and was one of the first companies to set goals around conflict minerals. Internally, the company encourages its employees to take action around sustainability and links a portion of their compensation to environmental sustainability metrics. By integrating corporate responsibility into its business so effectively, Intel protects, maintains, and builds its brand value.

Links

2013 Corporate Responsibility Report
Intel Sustainability
Intel, UCL and Imperial create Global Center for Research in Sustainable Connected Cities