Gap Score: -1.5
Perception: NEW
  • In the Netherlands, Heineken installed a solar electricity plant with 3,632 solar panels, sufficient to fuel the entire production process of the Wieckse Witte line of beers using only solar energy.

  • In 2013, Heineken introduced a new, lighter Desperados bottle. 20% lighter than the previous version, the new bottle represents an annual decrease of 6,000 tonnes of glass and 5,000 tonnes of CO2.

  • In 2013, Heineken achieved a specific water consumption figure of 4.1 hl/hl, down from 4.2 hl/hl in 2012. This is a 20% reduction compared with 2008, the baseline year, and indicates that Heineken is well on its way toward its 2020 target.

  • In 2013, Heineken U.K. introduced an innovative draught-cooling solution called SmartDispense that is more energy-efficient, saves water, delivers significant cost savings to bar owners, offers a better quality beer to consumers, and uses greener refrigerants, reducing its Global Warming Potential (GWP) below the industry standard.

Working Together

Heineken’s global partnerships to reduce emissions and nurture global communities are considerable. The brand’s partnership with a Coca-Cola distributor and RG Log to use trains as an alternative to trucks has reduced emissions by 40%. Heineken has also joined forces with the City of Rotterdam, Erasmus University, Hytruck, and G van der Heijden Distribution B.V. to create a new truck that will reduce CO2 emissions by 22 tons annually and limit the exhaust of small particles, to improve livability in cities. Heineken, along with more than 50 other leading companies, is a member of the Sustainable Agriculture Initiative (SAI) Platform, the only global food industry initiative for sustainable agriculture. Heineken was the first brewer to join the SAI and actively works on a number of issues, including soil, water, biodiversity, air, greenhouse gas, waste, training of farmworkers, and local economic sustainability. Working with Dutch NGO PharmAccess, Heineken also provides health care (including malaria and HIV treatment) in Africa for employees and their dependents. HIV treatment continues even if they leave the company.

The Green Advantage

Heineken’s debut to the Best Global Green Brands top 50 is a well deserved placement, given their very strong push in recent years toward sustainability and fostering community development around the globe. The brand is now three years into its sustainable strategy Brewing a Better Future, with its four focus areas: water, CO2, sourcing, and responsible consumption. The company is on track with its 2020 commitments to brew a better future, and stakeholder dialogue helps Heineken to stay focused on its sustainable goals. It was the stakeholders who pointed out that the brand needed to improve its communication of current sustainability initiatives. Heineken responded to this request by publishing 39 local sustainability reports (in addition to the global report), sending out Tweets and attending sustainability-related conferences. The communication efforts helped to raise perception and almost closed Heineken’s gap score.


Brewing a Better Future Using the Power of the Sun in Austria
Heineken U.K. introduces innovative draught-cooling solution, SmartDispense
Growing African agriculture
Heineken Uses Trains to Reduce CO2 Emissions in Brazil