17
HP
Gap Score: +9.7
#bestglobalgreenbrands
  • In 2013, Hewlett-Packard (HP) was the first IT company to publish its carbon footprint, which equaled 62,055,000 tons of CO2—a reduction of 16%, compared with 2012, and 21% compared with 2011.

  • Committed to helping its customers recycle, HP has recovered 2.8 billion pounds of products since 1987. More than 75% of its ink cartridges and 24% of HP LaserJet toner cartridges are now manufactured with recycled plastic.

  • HP reduced water use at water-stressed locations by almost 9% between 2011 and 2013, and reduced total water consumed in its operations by 10% compared with 2012

  • Innovating for efficiency, HP Thin Client computing devices require up to 65% less material to produce and ship than the company’s smallest desktop PC.

Working Together

In its efforts to create a positive impact on society and reduce negative impacts on the environment, HP partners with businesses, NGOs, and governments to raise supply chain standards and extend its role as an economic, social, and environmental resource. In addition to working with lawmakers and organizations like the Green Chemistry and Commerce Council to drive adoption of safe materials throughout the technology industry, HP also looks for ways to help people and the environment more directly. In collaboration with Conservation International, the company created HP Earth Insights, a unique early warning system for threatened species that uses the power of big data solutions. The company’s Matter to a Million partnership with Kiva provides every HP employee worldwide with a $25 credit to provide loans to farmers, teachers, doctors, and small business owners to grow their businesses and help their communities. With 86,611 employees participating (31% of HP employees), 98,585 total loans have been made, resulting in $2.5 million in loans as of April 2014.

The Green Advantage

In an age where a brand’s ability to drive meaningful value by connecting business, people, and society is becoming an expectation, HP continues to be a frontrunner. Using the power of its reach and refocused business strategy, HP is bringing together its people and technology to help solve society’s toughest challenges. The brand’s commitment to this vision comes alive under the banner of HP Living Progress, an approach to business aimed at creating a better future for everyone through the brand’s actions and innovations. To its credit, HP has disclosed abundant details regarding its operational footprint—in fact, it won a CorporateRegister.com CR Reporting Award this year for Best Carbon Disclosure. However, HP’s increased level of reporting, and the operational intensities it indicates, reveals just how difficult it is to keep pace with the progress of other leading brands. Given the brand’s dedication to reducing its footprint, we expect HP to continue to make headway.

Links

HP 2013 Living Progress Report
@HPLivingProg
Matter to a Million partnership with Kiva
Materials innovation brochure
HP Earth Insights (video)