In addition to collaborating with consumers on its recycling initiative, H&M has joined the Circular Economy 100, a global platform for leading companies that are accelerating the transition to a circular economy—which is in line with H&M’s aim to close the loop on textile fibers.
Over the past 10 years, H&M has also worked to reduce negative water impacts. To further extend its work with water, the brand has partnered with the World Wildlife Fund. The partnership is a game changer in the fashion industry and takes H&M’s entire supply chain into account.
H&M also supports UNICEF’s work for children´s rights in India and Bangladesh. During the 2013 holiday campaign, for every $10 sale in gift cards, the H&M Conscious Foundation provided one family in Bangladesh with access to clean water.
The Green Advantage
As a global player in the textile industry, H&M has a clear vision on sustainability, including major commitments leading to concrete measures and milestones. To achieve these, H&M has created an impressive organizational capability to not only improve its own performance on sustainability indicators but also to influence suppliers and consumers to shift to more environmentally friendly practices and behaviors. One of the most transparent retailers in the world, H&M is among the few that has published its list of suppliers, reaching a 100% transparency level in 2013. With its ambitious goals, such as using 100% sustainable cotton by 2020; admirable attempts to close the loop on textile fibers; and unique ability to deliver affordable fashion in a conscious manner, H&M is a true standout in its category.
Recycling and reusing textile waste in fashion
New recycled denim collection