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Disney
Gap Score: -9.1
Perception: NEW
#bestglobalgreenbrands
  • Through energy efficiency policies, programs, processes, and projects in its theme parks, resorts, facilities, and offices around the world, Disney was able to reduce its electricity consumption by 11.9% compared to 2006, exceeding its 2013 target of 10%.

  • In 2013, Walt Disney Parks and Resorts (WDP&R) sent 133,925 tons to landfill and achieved a 56.5% diversion rate. From recycling construction materials to composting food scraps from its restaurants, WDP&R managed to successfully reduce waste to landfill below the target threshold, despite operational growth throughout the segment.

  • Disney is well aware of its water footprint (8 billion gallons in 2012), with the most intense usage coming from irrigation and hotels at Walt Disney Parks and Resorts. In 2012, the brand adopted Water Conservation Plans, which cover more than 97% of water use at Disney.

  • Disney reduces environmental impact through innovations, such as the trains at Disneyland Resort, which run on biodiesel made with cooking oil from the resort’s restaurants and hotels.

Working Together

The Disney Worldwide Conservation Fund (DWCF), founded in 1995, is a key pillar in Disney’s efforts to protect the planet and help kids develop lifelong conservation values. DWCF grants provide financial support for the study of wildlife, the protection of habitats, the development of community conservation and education programs in critical ecosystems, and experiences that connect kids to nature through exploration and discovery. Both Disney and the U.S.’s National Park Foundation share a deep commitment to amazing places—and the stories that make them great. The story that Disneynature brought forth with Bears, which was filmed on parklands, highlighted the important need to support and protect the critical habitat and wild spaces that these and countless other magnificent creatures call home—the national parks. Thanks to Disneynature and collaboration with the DWCF, the National Park Foundation is able to fund critical work across the U.S. to restore habitats, fund vital research, aid endangered and threatened species, and educate and empower students and park visitors.

The Green Advantage

Disney’s approach to citizenship is deeply rooted in entertainment and its relationship with kids and families. As a brand that envisions a “brighter tomorrow,” Disney inspires its audiences to care about the world in which we live. The company shows its commitment to environmental stewardship by using resources and operating its business in a responsible manner. Operationally, Disney focuses its efforts on reducing greenhouse gas emissions, electricity and water consumption, and landfill waste. As a corporate citizen, Disney invests in conservation efforts and connects kids to nature through storytelling and educational programs. By integrating corporate citizenship into its core business, Disney helps to build its brand value by promoting happiness and well-being in the experiences it offers kids and families around the world. In our analysis, Disney actually had higher performance scores than perception scores, which means, to close its gap, Disney needs to make its adoring fans more aware of all the good it's doing.

Links

Disney Citizenship
Disney Worldwide Conservation Fund
Disney and National Park Foundation Collaborate to Support Parks Across the United States
Connecting kids and families with nature