Once again defying expectations that an oil company could reach Best Global Green Brand status, Shell returns for the third year in a row—even as it drops six places this year. Its sustainability performance dropped in all impact categories against industry and overall averages and against its own impact reduction target. In terms of disclosure, Shell lessened its transparency around impact reduction targets, responsible material sourcing, and third-party verification of impacts. The company is leading the market today, with plans to increase their position as a natural gas provider, a key example of how doing good makes business sense. Analysts see Shell’s natural gas investments helping the company out-earn competitors in the decades to come. Seeing success with declining emissions and negative environmental impact over the past year, Shell’s focus is not just on the environment but also on ensuring a safe working environment for employees, engaging closely with the communities in which it operates and focusing on governmental regulations for the increase of more responsible fuel sources. However, while there is evidence of sustainable efforts, there are still concerns. Once again it failed to make the Dow Jones Sustainability Index this year because of its operations in Nigeria. Regardless, USD $2.2 billion has been spent on alternative energy and R&D over the last five years, with more to be invested in the year to come.