46
-5.18
Gap Score
Santander
After a difficult year, Banco Santander appears to be weathering the storm, only falling six places to rank at #46. Santander was unable to keep the close proximity of its performance and perception scores as in years past, coming in with a large gap between its P&P scores in this year's report. The brand faced the April retirement of CEO, Alfredo Sáenz, and the appointment of new CEO, Javier Marín. Adding to its leadership issues, Santander also faces the persistent economic problems of Europe and South America, where growth has been minimal and earnings continue to decline. The relatively minimal fall in Santander's ranking this year, however, may be due to its steady performance in the sustainability space. The Financial Times and International Finance Corporation have named the bank to its shortlist for Sustainable Bank of the Year, a highly esteemed award in the banking industry. Newsweek also ranked the brand at #1 on its 2012 World’s Greenest Companies list. Santander's sustainability committee, originally chaired by Sáenz, now sets its sights on maintaining its green strategy. The strategy includes a promise to offer responsible and sustainable products and services as well as measuring and controlling the environmental footprint of its facilities. The gap widened between Santander's perception and performance scores this year. The brand's performance fell due to factors including higher emissions and waste, while it also received an average public perception assessment.