Johnson & Johnson sees its work in sustainability as a continual evolution, one that’s linked to its mission of transforming the health and well-being of its customers, employees, and its partners around the world. Its Healthy Future 2015 plan addresses “the ultimate human health issue” (the environment) by increasing efficiency across its enterprise, encouraging sustainability throughout its supply chain, reducing the impacts of packaging and waste, and fostering transparency and collaboration. Two years into the plan, the company has increased its renewable energy sources and reduced GHG emissions dramatically by increasing the efficiency of its facilities, transportation fleets, and shipping infrastructure. This year the company distributed its first digital-only annual report, resulting in 1.2 million pounds reduction in paper use, while hybrids now make up 25 percent of the company’s fleet. In 2012, the company increased disclosure of sustainability information and reported that 41 percent of its strategic suppliers met two or more sustainability goals—such as targets around waste, energy, water, and safety—by the end of 2012. On the consumer product front, the brand promised to remove “chemicals of concern” from its iconic Johnson's Baby Shampoo and other baby-care lotions in the US by the end of 2013. Johnson & Johnson also pledged to remove potentially harmful ingredients from its Aveeno, Neutrogena, Clean & Clear, and Lubriderm product lines. Given that many of the products in question have long been perceived as safe or even “natural,” Johnson & Johnson’s willingness to phase out chemicals in these trusted brands, including those formulated for children, shows the company is listening to consumers—and reinforces the credibility of its commitment to put health first. Johnson & Johnson is working on its environmental sustainability goals but other brands are quickly catching up.