Gap Score

Dell makes our Top Ten for the third year in a row by continuing to work toward creating a more sustainable environment in a transparent way; a cause that is also incorporated into the company’s overall business strategy of delivering innovative services that customers trust and value. The company aims to prove that businesses can minimize the impact of their operations while empowering consumers to reduce their own environmental impact. In a seamless manner and connected voice, Dell communicates this vision to consumers with messaging that ties into its overall brand campaign: “We're giving our customers the power to do more while consuming less to minimize their eco-footprint.” The brand makes it easy for consumers and customers to recycle their older or unwanted products through drop-off centers and mail-back options, for example. Dell continues to innovate in sustainable packaging (including using renewable resources such as bamboo and mushroom) and design. Besides becoming more efficient in its supply chain and sourcing materials responsibly, Dell helps “power the possible” for customers, including offering a suite of free, online tools that can track and reduce home energy use. It’s not just engaging customers but internal stakeholders, as Dell’s Sustainability Council and Director of Sustainability report to the CEO and the Board of Directors.