As the marketplace goes through a periodic pause to question the commercial viability of electric vehicles and alternative powertrains, BMW is forging ahead. With EfficientDynamics as the backdrop to BMW’s future, the brand is clear about creating a vehicle that offers a great driving experience while reducing emissions and fuel consumption. BMW recognizes the importance of growing demand for zero emission vehicles in the world’s megacities and has been aggressively building up to the i3 launch in early 2014. This model came out of the BMW Megacity Project i in 2007 and demonstrates the brand’s resolve to develop a significantly cleaner car with the consistently superior standards that customers and fans have come to expect. In the past year, BMW purchased the license from Toyota to develop a hydrogen fuel cell vehicle, using Toyota fuel cell technology with an expected rollout by 2020. On the operations front, BMW has one of the largest hydrogen fuel cell material handling fleets in the world and is also exploring ways to produce hydrogen with landfill gas. The US EPA recognized BMW Manufacturing as the second largest Green Power Partner, while BMW Group has been ranked as an industry leader in the Dow Jones Sustainability Index for the last eight years. BMW continues to demonstrate that it understands the impact it has on the communities it operates within and shows, year after year, that it is committed to creating more than just a luxury vehicle.