Gap Score

As perceptions fall and other brands increase disclosure and make greater efforts to reduce energy use, water use, and greenhouse gas (GHG) emissions, Allianz drops from number 30 to number 43 this year. While the company is included in the 2012 Dow Jones Sustainability Index and remains among the world’s most sustainable companies, criticism over food price speculation (which NGOs like Oxfam and Attac believe contributed to world hunger) and wind energy investments (that appear to have been made for the sake of returns rather than sustainability) have proved challenging. In recent years, Allianz has made great strides toward reducing GHG emissions, has invested over USD $1.3 billion into natural energy sources, and pursues sustainability initiatives worldwide. However, with negative sentiment already stacked against the insurer in light of the Euro crisis, controversy in the media has not helped the brand. Despite progressive efforts to reduce its impact, perception is plummeting for Allianz, and its performance relative to other brands is not impressive enough to be compensatory. In order to recapture its former standing in the Best Global Green Brands ranking, Allianz must not only set more aggressive performance targets, but also improve communication to educate the public of its admirable environmental practices and counter any rising negative sentiment.