9,874 $m
For more than 100 years, L’Oréal has maintained a tenacious focus on pushing the boundaries of beauty innovation. Carrying out its mission of beauty for all, it leverages diversity, staying relevant to a variety of markets. For the first time ever, L’Oréal’s New Markets division is the company’s number one sales zone, now representing about 40 percent of total cosmetics sales. The brand opened offices in the Middle East and Africa and plans to open the L’Oréal Professional African Salon Institute in South Africa later this year, following the opening of facilities in India, China, and Brazil. The focus on innovation was evident in 2012 through a USD $1.05 billion R&D investment and 611 registered patents with a focus on customizing products in tune with local markets. Viego ranked the brand among the world’s most responsible, a clear sign of L’Oréal’s commitment to global sustainability. The UNESCO/L’Oréal prize “For Women in Science” is also a relevant illustration of its commitment to Corporate Citizenship. L’Oréal has stayed true to its mission throughout the years of offering all women and men across the globe the best of cosmetics innovation in terms of quality, efficacy, and safety. The outlook for L’Oréal seems strong with growth continuing in the New Markets division. The future will tell how the brand will continue to leverage all these innovations, building on its heritage and global presence expansion.