63
+8%
6,710 $m
Financial Services
Allianz, the leading international property and casualty insurer and one of the top integrated financial service providers worldwide, had a financially solid 2012. Allianz increased its revenue and boosted its operating profit despite the intensified Eurozone crisis that deteriorated the general economic situation in key markets in Western and Southern Europe. Maintaining a globally consistent brand is a priority, as this past year the company rebranded several acquisitions to fall under the Allianz name. As part of its strategy, “Building the strongest financial community,” it puts people and digital technology at the center of its interests and aims to “enable people to move on and up.” Leadership understands the brand is a key element in maintaining these customer partnerships and sustaining potential business growth in the future. The active management of its brand and the emphasis on creating a digitally enhanced experience helped Allianz further advance the ever-important digitization of its products and platforms with the establishment of its Allianz Digital Lab, which “invites early-stage companies, students, and innovators to respond to an open call for proposals in four categories: Big Data, Mobile, Social Media, and Sponsorships.” The brand’s efforts to develop new and innovative approaches to collaborate with clients and prospects assists it in fostering a consistent brand experience across its different markets and product offerings, helping to establish trust among different stakeholder groups and build value.