By Simon Smith and Erica Velis
For digital brands, the journey from trendsetter to moneymaker isn't as simple as it seems. Not so long ago, promising companies like Facebook, Zynga and Groupon appeared to be paving the way to a profitable new Digital Age. But plummeting stocks, questionable profit potential, and eerie reminders of the dot-com bust now have investors spooked. While Silicon Valley rides things out, will Wall Street investors hang in there—or jump ship?
By Lizzy Stallard
The London 2012 Olympics presented an unprecedented opportunity for brands to reach record numbers of people. Forgoing more traditional campaigns, the savviest sponsors brought home the gold by focusing less on athletes, celebrating everyday people and embracing the human spirit that truly drives the games.
By Josh Feldmeth
How do you sell the seemingly unsellable? Interbrand's NY CEO, Josh Feldmeth, explains just how tough service brands have it, shares examples of companies who've overcome daunting obstacles, and reveals the secret to succeeding against the odds.
By Tom Zara and Peter Cenedella
In this new age of corporate citizenship, authenticity is all. Consumers appear to care less about the dollars a company donates and more about a company's cultural drive for social good. Is it finally time for brands to get serious about making greater commitments, living up to consumer expectations, and showing that they care?