Volkswagen (VW) is the greenest brand in the German domestic market and ranked fourth in Interbrand’s Best Global Green Brands 2012 report, up from #6 a year ago. VW’s “Modular Transverse Matrix” (MQB) is the company’s response to the huge challenges that face the automobile industry worldwide. Its introduction will significantly reduce vehicle weights, enable all alternative engine types, from natural gas to hybrid versions and even purely electrical systems, and will offer more premium innovations in safety and infotainment available to a broader base of customers. VW has also developed a new compact car for customers in metropolitan areas, the up!, which was named “World Car of the Year 2012” at the New York International Auto Show. VW was also a big winner at the Cannes Lions this year, winning 23 awards and snagging a best viral video prize for their “Don’t make up and drive” spot. Popularized by the legendary print and TV ads that made the Beetle a cultural icon, VW continues to reboot its brand with engaging campaigns.